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I am Dr. iur. Guido La Redo, a cross-border legal advisor and strategic branding expert based in Basel, Switzerland. For over two decades I have advised companies on trademark protection, enforcement and brand positioning, while drafting, reviewing and negotiating complex contracts in regulated and international environments. Previously I served as President of the State Arbitration Authority for the Canton Basel-Landschaft, led a legal team, and represented the authority in expert forums. I bring extensive experience in cross-border due diligence, multilingual contract negotiations, and a deep focus on brand governance and IP enforcement across European and Latin American markets.…I am Dr. iur. Guido La Redo, a cross-border legal advisor and strategic branding expert based in Basel, Switzerland. For over two decades I have advised companies on trademark protection, enforcement and brand positioning, while drafting, reviewing and negotiating complex contracts in regulated and international environments. Previously I served as President of the State Arbitration Authority for the Canton Basel-Landschaft, led a legal team, and represented the authority in expert forums. I bring extensive experience in cross-border due diligence, multilingual contract negotiations, and a deep focus on brand governance and IP enforcement across European and Latin American markets.

Guido La Redo

Brand Strategist, Marketing Strategist, Brand Designer, +4

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I am Dr. iur. Guido La Redo, a cross-border legal advisor and strategic branding expert based in Basel, Switzerland. For over two decades I have advised companies on trademark protection, enforcement and brand positioning, while drafting, reviewing and negotiating complex contracts in regulated and international environments. Previously I served as President of the State Arbitration Authority for the Canton Basel-Landschaft, led a legal team, and represented the authority in expert forums. I bring extensive experience in cross-border due diligence, multilingual contract negotiations, and a deep focus on brand governance and IP enforcement across European and Latin American markets.…I am Dr. iur. Guido La Redo, a cross-border legal advisor and strategic branding expert based in Basel, Switzerland. For over two decades I have advised companies on trademark protection, enforcement and brand positioning, while drafting, reviewing and negotiating complex contracts in regulated and international environments. Previously I served as President of the State Arbitration Authority for the Canton Basel-Landschaft, led a legal team, and represented the authority in expert forums. I bring extensive experience in cross-border due diligence, multilingual contract negotiations, and a deep focus on brand governance and IP enforcement across European and Latin American markets.

Available to hire

I am Dr. iur. Guido La Redo, a cross-border legal advisor and strategic branding expert based in Basel, Switzerland. For over two decades I have advised companies on trademark protection, enforcement and brand positioning, while drafting, reviewing and negotiating complex contracts in regulated and international environments.

Previously I served as President of the State Arbitration Authority for the Canton Basel-Landschaft, led a legal team, and represented the authority in expert forums. I bring extensive experience in cross-border due diligence, multilingual contract negotiations, and a deep focus on brand governance and IP enforcement across European and Latin American markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Italian

Intermediate

Portuguese

Beginner

Work Experience

Attorney-at-Law at Laredo Branding

January 1, 2014 - Present

Legal advisory to national and international clients in trademark and business law, including strategic brand advisory; legal risk steering and strategic decision support; drafting, reviewing and negotiating complex contracts in regulated contexts; handling cross-border matters with focus on legal structuring of business relationships, IP positions and dispute prevention; Chair of a cantonal expert commission since 2022.

President, Cantonal Authority at State Council Liaison Authority, Canton of Basel-Landschaft

January 1, 2015 - December 31, 2018

Overall responsibility for the organizational and substantive leadership of the autonomous judicial authority; decision-making in complex economic matters; leadership of a legal team ensuring efficient, rule-of-law compliant procedures; representation vis-à-vis professional bodies and stakeholders.

Attorney-at-Law at Gross & Walden Spühl, Zurich

January 1, 2010 - December 31, 2013

Representing a leading Swiss watch industry company in trademark-related proceedings; IP disputes; advisory work in IP, competition and contract law with a focus on contractual risk steering and enforcement of claims.

Attorney-at-Law at La Redo Branding, Basel

January 1, 2014 - Present

Advising companies on trademark and intellectual property strategy, with focus on brand protection, enforcement and positioning; drafting, reviewing and negotiating complex contracts in regulated and international environments; conducting multilingual contract negotiations in cross-border contexts.

President, State Arbitration Authority at Canton of Basel-Landschaft

August 1, 2015 - August 1, 2018

Led an autonomous judicial authority with full organizational and personnel responsibility; headed a team of lawyers and paralegals; decision-making authority in complex proceedings; ensured efficient, legally sound and procedurally robust decision-making; represented the authority in professional panels and expert forums.

Attorney-at-Law at Gros & Waltenspühl, Zürich

November 1, 2010 - December 1, 2013

Represented a leading Swiss watch brand in trademark infringement and anti-counterfeiting proceedings; conducted complex IP litigation; provided strategic advice on IP matters; represented a leading Swiss sports marketing company in contractual and dispute-related matters.

Deputy Director and Deputy Head of Legal at International Treuhand AG, Basel

January 1, 1996 - December 31, 2010

Led legal affairs with broad responsibilities; oversaw a legal team; advised on corporate governance, banking and competition law environments.