Guido Laredo

Attorney-at-Law at Laredo Branding

Legal advisory to national and international clients in trademark and business law, including strategic brand advisory; legal risk steering and strategic decision support; drafting, reviewing and negotiating complex contracts in regulated contexts; handling cross-border matters with focus on legal structuring of business relationships, IP positions and dispute prevention; Chair of a cantonal expert commission since 2022.

President, Cantonal Authority at State Council Liaison Authority, Canton of Basel-Landschaft

Overall responsibility for the organizational and substantive leadership of the autonomous judicial authority; decision-making in complex economic matters; leadership of a legal team ensuring efficient, rule-of-law compliant procedures; representation vis-à-vis professional bodies and stakeholders.

Attorney-at-Law at Gross & Walden Spühl, Zurich

Representing a leading Swiss watch industry company in trademark-related proceedings; IP disputes; advisory work in IP, competition and contract law with a focus on contractual risk steering and enforcement of claims.

Attorney-at-Law at La Redo Branding, Basel

Advising companies on trademark and intellectual property strategy, with focus on brand protection, enforcement and positioning; drafting, reviewing and negotiating complex contracts in regulated and international environments; conducting multilingual contract negotiations in cross-border contexts.

President, State Arbitration Authority at Canton of Basel-Landschaft

Led an autonomous judicial authority with full organizational and personnel responsibility; headed a team of lawyers and paralegals; decision-making authority in complex proceedings; ensured efficient, legally sound and procedurally robust decision-making; represented the authority in professional panels and expert forums.

Attorney-at-Law at Gros & Waltenspühl, Zürich

Represented a leading Swiss watch brand in trademark infringement and anti-counterfeiting proceedings; conducted complex IP litigation; provided strategic advice on IP matters; represented a leading Swiss sports marketing company in contractual and dispute-related matters.

Deputy Director and Deputy Head of Legal at International Treuhand AG, Basel

Led legal affairs with broad responsibilities; oversaw a legal team; advised on corporate governance, banking and competition law environments.

Attorney-at-Law at Gross & Waltenspühl, Zürich

Represented a leading Swiss watch company in trademark infringement and anti-counterfeiting proceedings; conducted complex IP litigation; provided strategic advice on IP matters; represented a leading Swiss sports marketing company in contract and dispute-related matters.

Attorney-at-Law at Laredo Branding, Basel

Advising companies on trademark and IP strategy with a focus on brand protection, enforcement and legal risk management; drafting, reviewing and negotiating complex contracts in regulated and international environments; conducting multilingual contract negotiations across cross-border contexts.

President, State Arbitration Authority at Cantons of Basel-Landschaft

Headed an autonomous judicial authority with full organizational and personnel responsibility; led a team of lawyers and paralegals; exercised decision-making authority in complex proceedings; ensured efficient, legally sound and procedurally robust decision-making processes; represented the authority in professional panels and expert forums.

Deputy Director and Deputy Head of Legal, International Trade at Internationale Treuhand AG, Basel

Oversaw legal affairs relating to international trade; led cross-border and banking/competition-law related activities; contributed to governance and compliance in international contexts.

Attorney-at-Law at Advocatus 11, Basel

Provided counsel and representation in various legal matters as part of Basel-based legal practice.

Trademark Division, Swiss Federal Institute of Intellectual Property (IGE) at Bern, Swiss trademark authority

Worked in the Trademark Division, gaining exposure to IP governance, registration and enforcement in Swiss and international contexts.

Research Assistant at University of Basel

Research support in legal topics related to banking and competition law environments.

Legal Roles in Banking and Competition Law Environments at Various (Basel region)

Contributed to legal advisory work across banking and competition-law environments.

Attorney-at-Law at Gros & Walten spühl, Zürich

Represented leading Swiss watch industry in trademark infringement and anti-counterfeiting proceedings; conducted complex IP litigation; provided strategic IP counsel.

President at State Arbitration Authority, Canton Basel-Landschaft

Headed autonomous judicial authority with full organizational and personnel responsibility; led a team of lawyers and paralegals; decision-making authority in complex proceedings; represented the authority at professional panels.

Deputy Director and Deputy Head of Legal at International Treuhand AG

Leadership role in legal governance, regulatory compliance and corporate affairs.

Attorney-at-Law (Advocate) at Swiss Federal Institute of Intellectual Property (IGE) – Trade Mark Division

Involvement in trademark governance, IP strategy and enforcement.