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Hi there, I'm Clayton—a marketing and operations professional who thrives at the intersection of creative storytelling and data-driven growth. I collaborate with business owners and executive teams to streamline marketing operations, build cross-functional workflows, and drive creator-led campaigns across social channels. My experience spans fitness brands, startups, and LGBTQ+-focused audiences, where I develop engaging content, optimize funnels, and deliver high-impact results. I design onboarding systems, manage SEO and analytics, and oversee influencer partnerships to expand brand reach while ensuring exceptional customer experiences. I value clear communication, meticulous planning, and a hands-on approach that turns ideas into scalable, revenue-driving initiatives.…Hi there, I'm Clayton—a marketing and operations professional who thrives at the intersection of creative storytelling and data-driven growth. I collaborate with business owners and executive teams to streamline marketing operations, build cross-functional workflows, and drive creator-led campaigns across social channels. My experience spans fitness brands, startups, and LGBTQ+-focused audiences, where I develop engaging content, optimize funnels, and deliver high-impact results. I design onboarding systems, manage SEO and analytics, and oversee influencer partnerships to expand brand reach while ensuring exceptional customer experiences. I value clear communication, meticulous planning, and a hands-on approach that turns ideas into scalable, revenue-driving initiatives.

Clayton Maxwell Carlton

Social Media Manager, Marketing Strategist, Content Producer, +2

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Hi there, I'm Clayton—a marketing and operations professional who thrives at the intersection of creative storytelling and data-driven growth. I collaborate with business owners and executive teams to streamline marketing operations, build cross-functional workflows, and drive creator-led campaigns across social channels. My experience spans fitness brands, startups, and LGBTQ+-focused audiences, where I develop engaging content, optimize funnels, and deliver high-impact results. I design onboarding systems, manage SEO and analytics, and oversee influencer partnerships to expand brand reach while ensuring exceptional customer experiences. I value clear communication, meticulous planning, and a hands-on approach that turns ideas into scalable, revenue-driving initiatives.…Hi there, I'm Clayton—a marketing and operations professional who thrives at the intersection of creative storytelling and data-driven growth. I collaborate with business owners and executive teams to streamline marketing operations, build cross-functional workflows, and drive creator-led campaigns across social channels. My experience spans fitness brands, startups, and LGBTQ+-focused audiences, where I develop engaging content, optimize funnels, and deliver high-impact results. I design onboarding systems, manage SEO and analytics, and oversee influencer partnerships to expand brand reach while ensuring exceptional customer experiences. I value clear communication, meticulous planning, and a hands-on approach that turns ideas into scalable, revenue-driving initiatives.

Available to hire

Hi there, I’m Clayton—a marketing and operations professional who thrives at the intersection of creative storytelling and data-driven growth. I collaborate with business owners and executive teams to streamline marketing operations, build cross-functional workflows, and drive creator-led campaigns across social channels. My experience spans fitness brands, startups, and LGBTQ±focused audiences, where I develop engaging content, optimize funnels, and deliver high-impact results.

I design onboarding systems, manage SEO and analytics, and oversee influencer partnerships to expand brand reach while ensuring exceptional customer experiences. I value clear communication, meticulous planning, and a hands-on approach that turns ideas into scalable, revenue-driving initiatives.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Marketing Strategist & Social Media Manager at VersFit

April 1, 2020 - Present

Developed data-driven social media strategies that increased engagement, client acquisition, and monthly revenue. Built and executed paid/organic funnel systems, optimizing conversions from discovery to purchase. Produced KPI dashboards and weekly performance reports using Google Analytics, Meta Insights, and CRM data. Led video content strategy, UGC campaigns, and brand storytelling tailored to LGBTQ+ audiences. Managed campaign timelines, content calendars, and cross-functional communication with founders and creators.

Assistant General Manager at Equinox

January 1, 2025 - January 1, 2025

Directed daily operations across two fast-paced, client-facing environments with a combined footprint of 400+ members and multiple department teams. Managed staffing for front desk, PT, sales, group fitness, and operations; handled hiring, scheduling, onboarding, documentation, and communication. Built SOPs and workflow systems that increased efficiency, reduced downtime, and improved service delivery. Oversaw operational reporting, KPIs, billing issues, escalation handling, membership systems, and internal documentation. Led cross-functional coordination to ensure alignment across teams, improving retention and overall experience. Managed budgets and financial tracking; produced performance analyses and operational insights for senior leadership.

General Manager & Operations Manager at The Forge 24/7 Fitness

January 1, 2021 - January 1, 2025

Directed daily operations, managed budgets, and produced performance analyses for senior leadership. Built and maintained SOPs, training materials, and cross-functional processes to optimize member experience and retention.