Available to hire
I’m a data-driven Growth Marketing Lead with 13+ years scaling B2C, DTC, and SaaS brands. I specialize in paid search, social, SEO (AEO / GEO), and creative direction/testing, managing $2M+ annual budgets to drive $4.5M+ in revenue.
As a former founder with a P&L-first mindset, I bridge technical execution with C-suite objectives to optimize MER, CAC, and Lifetime Value for global brands like MuscleTech and Hydroxycut. My approach blends Martech architecture, AI-powered automation, lifecycle marketing, and CRO to accelerate growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Manager at IOVATE HEALTH SCIENCES
May 1, 2023 - January 1, 2026Managed a $2M/year budget across multiple brands to generate $4.5M+ in revenue. Optimized spending based on inventory levels to maintain a strict Marketing Efficiency Ratio. Scaled Paid Search revenue by 201% (Hydroxycut) and 25% (MuscleTech) and implemented incremental testing to achieve a 3.5x ROAS on Google and 2.5x on Meta. Engineered a 30% YoY organic revenue surge by leading AI-driven SEO strategies and generative GEO/ASEO transitions, resulting in 30M+ total impressions. Boosted US conversion rates from 2.2% to 3% by spearheading a CRO road map utilizing first-party data analysis and AI-enhanced UX optimizations. Architected and managed the Affiliate Marketing program, contributing an 8% YoY revenue increase. Drove double-digit recurring revenue growth through expansion of omni-channel lifecycle programs (Email, SMS, Subscriptions), significantly increasing Customer Lifetime Value.
Sr. Account Manager (Brand Strategist) at Seller Interactive
October 1, 2022 - May 1, 2023Directed a 40-client eCommerce portfolio across Amazon, Walmart, and Shopify, generating $4M+ in annual revenue. Achieved MoM sales growth for 90% of accounts by leveraging data-driven SEO, social media, and multi-channel traffic analysis. Optimized 200+ product listings via A+ content strategy and CRO, significantly improving Best Seller Rankings and conversion rates. Orchestrated cross-functional workflows between sales, ops, and creative teams to ensure seamless go-to-market execution for 40+ unique brands.
Founder at Kashmirica
June 1, 2020 - June 1, 2022Bootstrapped a profitable eCommerce brand to $200k revenue (30% margin), breaking even in 2 months via a $900k zero-inventory vendor model. Secured first-page Google rankings for major commercial queries, driving 20k organic hits within 8 months of launch. Scaled to 300+ monthly orders and mentored a 3-person team into specialized domain managers to ensure sustainable growth.
Manager – Digital Marketing & Communications at Dream Career
February 1, 2020 - June 1, 2020Orchestrated a full rebranding, CRO and funnel optimization that delivered a 10x increase in monthly leads (240 to 2,400) and 14,000+ qualified leads in 6 months.
Marketing Communications Manager at Digital Vidya
October 1, 2017 - January 1, 2020Directed a multidisciplinary 6-person team (Creative, Social, Content, PPC, and Lifecycle) to scale organic traffic 150% (250k monthly visits) in 6 months via technical SEO and aggressive link-building. Slashed CAC by up to 23% and grew lead volume 12% YoY with zero budget increase through multi-channel optimization (Meta, Google, Cold Email) and precise attribution. Orchestrated automated retention strategies for 300k+ subscriber database, leveraging complex workflows.
Digital Marketing Consultant at The Best You
June 1, 2022 - December 1, 2023Architected a comprehensive digital road map and mentored a 2-member execution team to modernize the brand’s online presence and acquisition strategy. Drove a 21% increase in lead generation by redesigning web architecture and UX, and accelerated organic visibility by 200% through a technical SEO overhaul and standardized content engineering.
Education
Master’s in International Business & Management at University of Bedfordshire
January 11, 2030 - April 15, 2026Bachelor’s in Business Administration at University of Kashmir
January 11, 2030 - April 15, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Growth Marketer
We have the best growth marketer experts on Twine. Hire a growth marketer in St. Catharines today.