Kate Smirnova

Led product marketing strategy for educational technology products and digital wellness platforms. Defined go-to-market strategies, developed pricing models, and optimized product launches for revenue growth and user adoption. Conducted 50+ customer discovery interviews for a photography instruction education product, developed differentiated positioning, created messaging framework, and tracked adoption metrics. Restructured wellness education offering from evergreen to limited-launch model with scarcity mechanics. Built end-to-end acquisition framework across awareness to purchase with multi-touchpoint messaging and analytics. Collaborated with cross-functional teams across multiple countries.

Designed product strategies, conducted market analysis, and supported product launches for startups and SMEs entering new markets. Delivered product positioning, go-to-market roadmaps, and competitive intelligence. Chaired Social Entrepreneurship Committee and mentored businesses on product-market fit, pricing, and packaging. Provided strategic reviews and market research resources to portfolio companies.

Managed a $7.5M educational service launch funded by Wintershall (Germany) to introduce an inclusive education model in an underserved market. Led cross-functional international team, coordinated sponsors, government partners, and community organizations, and executed phased launch. Developed market education campaigns to drive adoption in zero-awareness markets and built sustainable service delivery infrastructure.