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Hello! I’m Kate Smirnova, a product marketing manager with 10+ years of experience driving go-to-market strategy, product positioning, and customer-centric growth for digital products, educational platforms, and B2B services. I enjoy turning complex expertise into clear customer value, leading cross-functional teams across countries, and launching products from concept to scale — from ed-tech to wellness and social impact projects. I thrive in collaborative environments, partnering with educators, healthcare professionals, governments, and nonprofits to deliver measurable outcomes. My work spans customer research, competitive analysis, and data-driven optimization to build sustainable growth and compelling narratives that resonate with diverse audiences.…Hello! I’m Kate Smirnova, a product marketing manager with 10+ years of experience driving go-to-market strategy, product positioning, and customer-centric growth for digital products, educational platforms, and B2B services. I enjoy turning complex expertise into clear customer value, leading cross-functional teams across countries, and launching products from concept to scale — from ed-tech to wellness and social impact projects. I thrive in collaborative environments, partnering with educators, healthcare professionals, governments, and nonprofits to deliver measurable outcomes. My work spans customer research, competitive analysis, and data-driven optimization to build sustainable growth and compelling narratives that resonate with diverse audiences.

Kate Smirnova

Product Marketer, Marketing Strategist, Growth Marketer, +1

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Hello! I’m Kate Smirnova, a product marketing manager with 10+ years of experience driving go-to-market strategy, product positioning, and customer-centric growth for digital products, educational platforms, and B2B services. I enjoy turning complex expertise into clear customer value, leading cross-functional teams across countries, and launching products from concept to scale — from ed-tech to wellness and social impact projects. I thrive in collaborative environments, partnering with educators, healthcare professionals, governments, and nonprofits to deliver measurable outcomes. My work spans customer research, competitive analysis, and data-driven optimization to build sustainable growth and compelling narratives that resonate with diverse audiences.…Hello! I’m Kate Smirnova, a product marketing manager with 10+ years of experience driving go-to-market strategy, product positioning, and customer-centric growth for digital products, educational platforms, and B2B services. I enjoy turning complex expertise into clear customer value, leading cross-functional teams across countries, and launching products from concept to scale — from ed-tech to wellness and social impact projects. I thrive in collaborative environments, partnering with educators, healthcare professionals, governments, and nonprofits to deliver measurable outcomes. My work spans customer research, competitive analysis, and data-driven optimization to build sustainable growth and compelling narratives that resonate with diverse audiences.

Available to hire

Hello! I’m Kate Smirnova, a product marketing manager with 10+ years of experience driving go-to-market strategy, product positioning, and customer-centric growth for digital products, educational platforms, and B2B services. I enjoy turning complex expertise into clear customer value, leading cross-functional teams across countries, and launching products from concept to scale — from ed-tech to wellness and social impact projects.

I thrive in collaborative environments, partnering with educators, healthcare professionals, governments, and nonprofits to deliver measurable outcomes. My work spans customer research, competitive analysis, and data-driven optimization to build sustainable growth and compelling narratives that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Product Marketing Manager at Neuroflow Agency

April 1, 2022 - February 1, 2026

Led product marketing strategy for educational technology products and digital wellness platforms. Defined go-to-market strategies, developed pricing models, and optimized product launches for revenue growth and user adoption. Conducted 50+ customer discovery interviews for a photography instruction education product, developed differentiated positioning, created messaging framework, and tracked adoption metrics. Restructured wellness education offering from evergreen to limited-launch model with scarcity mechanics. Built end-to-end acquisition framework across awareness to purchase with multi-touchpoint messaging and analytics. Collaborated with cross-functional teams across multiple countries.

Marketing and Product Strategy Consultant at Center for Support of Entrepreneurship

January 1, 2018 - April 1, 2022

Designed product strategies, conducted market analysis, and supported product launches for startups and SMEs entering new markets. Delivered product positioning, go-to-market roadmaps, and competitive intelligence. Chaired Social Entrepreneurship Committee and mentored businesses on product-market fit, pricing, and packaging. Provided strategic reviews and market research resources to portfolio companies.

Product Launch Manager at Center of Family Development

January 1, 2014 - January 1, 2018

Managed a $7.5M educational service launch funded by Wintershall (Germany) to introduce an inclusive education model in an underserved market. Led cross-functional international team, coordinated sponsors, government partners, and community organizations, and executed phased launch. Developed market education campaigns to drive adoption in zero-awareness markets and built sustainable service delivery infrastructure.