Tyra VictoRine

Paid Search Specialist at Annex Brands

Managed paid search for enterprise client PetSmart, with over $1M+ monthly spend across Google Ads and Microsoft Ads. Built tailored strategies including keyword research, A/B testing, ad copy development, and automated bidding strategy optimization. Compiled reporting with Data Analytics team for Senior leadership with dashboards to monitor pacing and CPA targets. Independently managed Paid Search and Performance Max campaigns for 30+ private education schools with annual budgets from $20K to $2M, acquiring high-intent leads across multiple audience segments. Reduced cost per lead by 20% YoY through continuous bid strategy optimization and audience refinement. Drove enrollment growth by implementing a broad-match strategy that expanded reach while maintaining lead quality. Achieved 50% YoY increase in CTR for Performance Max campaigns through ongoing ad copy and landing page testing. Earned expanded co-ownership over campaign direction, collaborating with Paid Social team to align cre

Paid Media Associate / Internet Marketing Coordinator at Broadlume

Led Broadlume Internet Marketing activities as Paid Media Associate and Internet Marketing Coordinator. Managed paid media campaigns across Google Ads and Microsoft Ads for multiple clients, including education and retail segments. Built and executed media strategies with emphasis on pacing, testing, and optimization. Created dashboards and reports for senior leadership; supported cross-functional collaboration with sales and creative teams to optimize landing pages and ad copy.

Growth Marketing Manager at Thesis Agency

Drove enrollment growth by implementing a broad-match strategy that expanded reach while maintaining lead quality. Achieved 50% year-over-year increase in CTR for Performance Max campaigns through ongoing ad copy and landing page testing. Partnered with product and creative teams to design paid media strategies aligned with brand objectives and funnel stages. Developed and executed a structured experimentation roadmap covering audience segmentation, bid strategies, and creative testing to scale winning tactics. Managed 100+ Google Ads accounts and 20+ Facebook Ads Manager accounts, delivering ROI improvements. Earned expanded ownership over campaign direction and collaborated with Paid Social to align messaging across channels.

Paid Search Specialist at Anex Brands

Managed paid search for an enterprise client (PetSmart), overseeing $1M+ monthly spend across Google Ads & Microsoft Ads. Executed keyword research, A/B testing, ad copy development, and automated bidding strategies. Reduced cost per lead by 20% YoY; drove enrollment growth with broad-match strategies; achieved a 50% YoY CTR increase for Performance Max and improved landing page performance and conversion rates. Collaborated with sales and web teams to align creative, messaging, and landing pages with client objectives.

Paid Media Associate at Broadlume

Supported paid media campaigns across Google Ads and Facebook Ads for multiple clients; coordinated internet marketing activities; maintained campaign setup, optimization, and reporting; contributed to strategy alignment with cross-functional teams to improve performance and lead generation.

Growth Manager at Thesis Agency

Led growth initiatives, owning paid media strategies and experimentation roadmaps across multiple clients. Collaborated with product and creative teams to design campaigns aligned with brand objectives and funnel stages; developed audience segmentation, bid strategies, and creative testing to scale winning tactics; established dashboards and reporting to monitor pacing and performance toward targets.

SEO Specialist at HubSpot / Salesforce

Optimized web pages through WordPress using HTML editing, including crafting titles, meta descriptions, and internal linking to improve organic visibility and page performance.

Brand Strategist at American Addiction Centers

Developed and executed brand strategy initiatives to strengthen market presence and align messaging across digital channels.