Tyrah V

Paid Search Specialist at Spring Education Group

Managed paid search campaigns for education-related clients. (Role details are limited in the provided text.)

Junior SEO Specialist at Spring Education Group

Contributed to SEO optimization efforts, keyword research, content alignment with search trends, and site health improvements; collaborated with marketing and content teams to support education industry campaigns.

Looker Studio / Data Visualization - (role implied by section) at SA360 Looker Studio

Managed paid search campaigns for enterprise client PetSmart with monthly spend of $1M+. Launched and tracked monthly promotions for an entire product catalog. Managed daily pacing to ensure budgets were spent accordingly each month. Built tailored plans to reach target audiences including keyword research, A/B testing, ad copy creation, and landing page analysis. Analyzed data and presented reports to stakeholders.

SEO Specialist at HubSpot / Salesforce

Optimized web pages through WordPress using HTML editing, including crafting titles, meta descriptions, and internal linking to improve organic visibility and page performance.

Growth Manager at Thesis Agency

Led growth initiatives, owning paid media strategies and experimentation roadmaps across multiple clients. Collaborated with product and creative teams to design campaigns aligned with brand objectives and funnel stages; developed audience segmentation, bid strategies, and creative testing to scale winning tactics; established dashboards and reporting to monitor pacing and performance toward targets.

Growth Marketing Manager at Thesis Agency

Drove enrollment growth by implementing a broad-match strategy that expanded reach while maintaining lead quality. Achieved 50% year-over-year increase in CTR for Performance Max campaigns through ongoing ad copy and landing page testing. Partnered with product and creative teams to design paid media strategies aligned with brand objectives and funnel stages. Developed and executed a structured experimentation roadmap covering audience segmentation, bid strategies, and creative testing to scale winning tactics. Managed 100+ Google Ads accounts and 20+ Facebook Ads Manager accounts, delivering ROI improvements. Earned expanded ownership over campaign direction and collaborated with Paid Social to align messaging across channels.

Paid Media Associate at Thesis Agency

Managed paid search campaigns for clients in eCommerce industries with budgets from $10k to $1M. Increased ROI by 125% over 3 months for a nonprofit charity-industry client. Built and optimized campaigns across Search, Display, YouTube, and Performance Max in Google Ads. Owned reporting and optimization for Google Ads clients in music and film licensing subscriptions, satellite radio, pet food, and health verticals. Drove performance for a SaaS-based company across 100+ Google Ads accounts and 20 Facebook Ads Manager accounts. Achieved overall cost per lead (CPL) of $65 and below in the first quarter. Managed full campaign creation and optimization from keyword research to budget pacing to ensure objectives were met.

Paid Media Associate at Broadlume

Supported paid media campaigns across Google Ads and Facebook Ads for multiple clients; coordinated internet marketing activities; maintained campaign setup, optimization, and reporting; contributed to strategy alignment with cross-functional teams to improve performance and lead generation.

Paid Media Associate / Internet Marketing Coordinator at Broadlume

Led Broadlume Internet Marketing activities as Paid Media Associate and Internet Marketing Coordinator. Managed paid media campaigns across Google Ads and Microsoft Ads for multiple clients, including education and retail segments. Built and executed media strategies with emphasis on pacing, testing, and optimization. Created dashboards and reports for senior leadership; supported cross-functional collaboration with sales and creative teams to optimize landing pages and ad copy.

Internet Marketing Coordinator at Annex Brands

Implemented and managed paid search campaigns for 50+ Annex Brands franchise websites, increasing lead generation efforts by 20% in the first 6 months. Optimized franchisee websites with custom content and promotional coupons to increase customer interest and leads.

Paid Search Specialist at Anex Brands

Managed paid search for an enterprise client (PetSmart), overseeing $1M+ monthly spend across Google Ads & Microsoft Ads. Executed keyword research, A/B testing, ad copy development, and automated bidding strategies. Reduced cost per lead by 20% YoY; drove enrollment growth with broad-match strategies; achieved a 50% YoY CTR increase for Performance Max and improved landing page performance and conversion rates. Collaborated with sales and web teams to align creative, messaging, and landing pages with client objectives.

Paid Search Specialist at Annex Brands

Managed paid search for enterprise client PetSmart, with over $1M+ monthly spend across Google Ads and Microsoft Ads. Built tailored strategies including keyword research, A/B testing, ad copy development, and automated bidding strategy optimization. Compiled reporting with Data Analytics team for Senior leadership with dashboards to monitor pacing and CPA targets. Independently managed Paid Search and Performance Max campaigns for 30+ private education schools with annual budgets from $20K to $2M, acquiring high-intent leads across multiple audience segments. Reduced cost per lead by 20% YoY through continuous bid strategy optimization and audience refinement. Drove enrollment growth by implementing a broad-match strategy that expanded reach while maintaining lead quality. Achieved 50% YoY increase in CTR for Performance Max campaigns through ongoing ad copy and landing page testing. Earned expanded co-ownership over campaign direction, collaborating with Paid Social team to align cre