Designer at Cubex IT Inc., FL

Contributed to a 594% increase in website traffic through UX improvements that reduced bounce rate by 87% and increased session duration by 27%. Architected and launched a comprehensive, scalable design system in Figma, significantly boosting team design efficiency and reducing development time by 40%. Conducted in-depth heuristic evaluations and competitive benchmarking to identify critical UX improvement areas. Implemented end-to-end CRM for clients using Service Design principles. Developed detailed user personas and empathy maps to champion a user-centered approach across all projects. Collaborated closely with marketing and CRM teams on change management and service design initiatives.

Design Lead at Omni Healing

Successfully led a high-priority design project with bi-weekly Agile sprints, achieving 100% on-time delivery, shipping 10 critical user flows on aggressive timelines with zero delays. Reduced average user task time by 25% through intuitive interface redesigns and workflow optimization. Maintained WCAG 2.1 compliance across all touchpoints ensuring accessibility. Constructed and meticulously maintained a robust Figma design system with over forty reusable components.

Product Designer / Graduate Assistant at University of Maryland - College Park

Led extensive user research including 30+ user interviews, 12 Subject Matter Expert interviews, 20+ cognitive walkthroughs, 10 heuristic reviews, and 20+ usability testing sessions for Terp GIS. Built a comprehensive design system with 50+ reusable components. Enhanced task success rate by 31% in usability tests through iterative design refinements. Took end-to-end responsibility for product roadmap and stakeholder alignment. Consultancy work included leading design research and UX improvements.

Design Lead at Renaura Wellness Pvt. Ltd.

Redesigned e-commerce platform resulting in 17x sales growth through improved product discovery, simplified checkout, and enhanced mobile experience. Led and mentored a data-driven team of three designers while handling product strategy and technical implementation. Increased customer retention by 16% through features driven by direct user feedback. Reduced overall information architecture complexity to cut user task time by over 20%. Pioneered the use of A/B testing to validate checkout flow hypotheses.