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Creative and highly self-driven content creator and video editor with experience producing short-form social media content for brands across retail, fitness, wellness, and lifestyle industries. Currently managing and creating content for multiple Nelson-based businesses alongside my role at Moana SUP, with a strong focus on short-form video, podcast edits, storytelling, audience retention, and platform-native content for Instagram Reels and TikTok. I assist with in-store marketing initiatives and contribute to maintaining strong community engagement through on-the-ground brand presence.…Creative and highly self-driven content creator and video editor with experience producing short-form social media content for brands across retail, fitness, wellness, and lifestyle industries. Currently managing and creating content for multiple Nelson-based businesses alongside my role at Moana SUP, with a strong focus on short-form video, podcast edits, storytelling, audience retention, and platform-native content for Instagram Reels and TikTok. I assist with in-store marketing initiatives and contribute to maintaining strong community engagement through on-the-ground brand presence.

Emily Rabbitte

Content Creator, Social Media Manager, Brand Strategist, +7

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Creative and highly self-driven content creator and video editor with experience producing short-form social media content for brands across retail, fitness, wellness, and lifestyle industries. Currently managing and creating content for multiple Nelson-based businesses alongside my role at Moana SUP, with a strong focus on short-form video, podcast edits, storytelling, audience retention, and platform-native content for Instagram Reels and TikTok. I assist with in-store marketing initiatives and contribute to maintaining strong community engagement through on-the-ground brand presence.…Creative and highly self-driven content creator and video editor with experience producing short-form social media content for brands across retail, fitness, wellness, and lifestyle industries. Currently managing and creating content for multiple Nelson-based businesses alongside my role at Moana SUP, with a strong focus on short-form video, podcast edits, storytelling, audience retention, and platform-native content for Instagram Reels and TikTok. I assist with in-store marketing initiatives and contribute to maintaining strong community engagement through on-the-ground brand presence.

Available to hire

Creative and highly self-driven content creator and video editor with experience producing short-form social media content for brands across retail, fitness, wellness, and lifestyle industries.

Currently managing and creating content for multiple Nelson-based businesses alongside my role at Moana SUP, with a strong focus on short-form video, podcast edits, storytelling, audience retention, and platform-native content for Instagram Reels and TikTok. I assist with in-store marketing initiatives and contribute to maintaining strong community engagement through on-the-ground brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Branding

Expert

Podcast Production

Intermediate

Short Film

Intermediate

Language

English

Fluent

Work Experience

Retail & Community Team Member at Moana SUP

January 1, 2023 - Present

Working in a retail and community-focused role, delivering friendly customer service, product education, water-safety guidance, and contributing to in-store content and local events to enhance brand visibility.

Social Media Manager & Content Creator at F45 Nelson

January 1, 2019 - Present

Responsible for social media content production, client engagement support, and delivering group training sessions; contributed to overall brand growth and local community engagement.

Director at Child’s Play International

January 1, 2017 - December 31, 2022

Director of a franchise-based aftercare business; oversaw daily operations including payroll, invoicing, GST management, staff recruitment, and program development. Liaised with stakeholders and families, implemented operational systems, and ensured smooth communication across teams. Contributed to increased reach and brand alignment and regularly captured event-based and lifestyle content.

Freelance Social Media Manager & Content Creator at Independent / Freelance

January 1, 2019 - Present

I manage social media content production and client engagement, and deliver group training sessions. I contribute to strategic planning for studio growth and local brand positioning, and regularly create event-based and lifestyle content to build authentic online communities.

Director at Child's Play International

January 1, 2017 - December 31, 2022

As director of a franchise-based aftercare business, I oversaw daily operations including payroll, invoicing, GST management (Xero), staff recruitment, and program development. Liaised with stakeholders, implemented operational systems, and ensured smooth communication across teams and families. Managing and creating content for: @steph_monopoli @sheehan. financial.nz @paddlenelson @moananzsup @re_viv e_fitness F45 Nelson (former content lead)

Manager & Content Creator at F45 Nelson

January 1, 2022 - December 31, 2023

As manager and content creator, I led social media content production while supporting client engagement and delivering group training sessions. I contributed to strategic planning discussions focused on studio growth and brand positioning within the local market.

Freelance Social Media Manager & Content Creator at Self-employed – Nelson, NZ

January 1, 2019 - Present

Manage and create content for multiple Nelson-based businesses, develop structured content calendars and produce consistent short-form video, graphics, and campaign visuals. My work has contributed to increased reach and engagement across accounts and strengthened brand alignment through close collaboration with business owners. Regularly capture event-based and lifestyle content to build an authentic online community.

Director – Child's Play International at Child's Play International

January 1, 2017 - December 31, 2022

Oversaw daily operations of a franchise-based aftercare business, including payroll, invoicing, GST management (Xero), staff recruitment, and program development. Liaised with stakeholders, implemented operational systems, and ensured smooth communication across teams and families.