Available to hire
am a Digital Marketing professional with experience across brand marketing, CRM, and performance-driven campaigns. I have worked on multi-channel marketing initiatives, including campaign execution, customer engagement, and partner/channel marketing across different industries. I’m passionate about combining data, creativity, and strategy to improve customer journeys and drive measurable growth.
I am an Arabic speaker from Jordan, with strong cultural and linguistic understanding of Arabic-speaking markets, which supports accurate and effective localisation of digital content for regional audiences.
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Advanced
Work Experience
Marketing Executive, Digital Marketing & Content Creation at Ingram Micro
March 1, 2020 - October 1, 2022Managed all marketing activities for key vendors including Zebra, Ergotron, Apple, and Eaton. Created email marketing campaigns, designed digital banners, and managed website content uploads. Built LinkedIn organic and paid campaigns, and developed lead-generation programs. Led IM loyalty programs, rewards fulfillment, and e-gift cards & prizes. Prepared profitability reports, executed quarterly marketing campaigns, and provided POP assets to vendors. Managed events (face-to-face and virtual) and key account meetings, ensuring clear stakeholder communication.
Brand Manager / Senior Marketing Specialist at Amber Technology Limited
May 1, 2025 - February 1, 2026Developed and led brand marketing initiatives for Smart Building Solutions. Built and executed integrated marketing strategies, managed digital channels, website content strategy, and performance analytics. Led cross-functional teams to drive campaigns and support vendor partnerships.
Portfolio Manager – Building Automation Systems & Smart Building Portfolios at Hyatt Regency Aqaba Ayla Resort
October 1, 2023 - October 1, 2024Managed Building Automation Systems (ABB KNX, ABB Free@home, RTI) and Smart Building portfolios across the ANZ B2B distribution market; coordinated Door Entry and Smart Building portfolios.
Brand Marketing Communications at Modern Arab Distribution Company
March 1, 2014 - March 1, 2016Facilitated information from multiple market sources, created monthly & weekly newsletters, and developed EDM portfolios. Managed CRM data via Adobe Analytics to identify new sales opportunities.
Sales Executive at Coca-Cola Bottling Company
December 1, 2012 - February 1, 2014Supported sales initiatives and market development activities in Amman, Jordan. Built relationships with customers and contributed to achieving sales targets.
Marketing Executive - Digital Marketing & Content Creation at Ingram Micro
March 20, 2020 - October 20, 2022Responsible for managing all marketing activities for key vendors including Zebra, Ergotron, Apple, and Eaton. Created email marketing campaigns, designed digital banners, and managed website content uploads. Created LinkedIn organic posts & paid advertising, developed lead-generation marketing campaigns. Prepared and distributed profitability reports to the internal team; supported loyalty programs, rewards fulfillment, and e-gift cards & prizes. Pitched campaigns to vendors and managed the Marketing Development Fund (MDF). Executed product mix elements and maintained clear communication with all stakeholders.
Portfolio Manager - Building Automation Systems at Hyatt Regency Aqaba Ayla Resort
October 1, 2023 - October 31, 2024Managed Building Automation Systems (ABB KNX, ABB Free@home, RTI), Door Entry, and Smart Building portfolios across the ANZ B2B distribution market. Developed strategic growth plans, expanded market share through integrated sales and marketing strategies; managed margins and pricing; oversaw inventory; provided go-to-market and commercial insights across verticals.
Brand Manager at Amber Technology Limited
May 1, 2025 - March 1, 2026Brand management for Smart Building Solutions; managed digital channels, website content, lead generation, and partner programs. Developed and executed brand strategy; led CRM/data analysis for promotions and campaigns; oversaw go-to-market initiatives across channels.
Marketing Executive at Grundfos Pumps Pty Ltd
March 1, 2019 - December 31, 2019Marketing executive responsible for energizer campaigns and brand communications for multiple brands (e.g., Pelikan, Banana Boat, Schick, Philips). Created monthly & weekly newsletters, EDM portfolios, and managed CRM data in Adobe analytics to support new sales opportunities.
Marketing Communications Content at Coca-Cola Bottling Company
December 1, 2012 - February 28, 2014Facilitated information from different market sources; created monthly & weekly newsletters; developed EDM portfolios for target audiences; managed CRM data in Adobe Analytics to inform sales opportunities.
Conventions Sales Executive at InterContinental Amman Hotel
June 1, 2010 - November 30, 2012Conventions sales responsibilities, including managing group bookings and events for corporate clients in Amman, Jordan.
Marketing Executive at Ingram Micro
March 1, 2020 - October 20, 2022Led marketing activities for key vendors (Zebra, Ergotron, Apple, Eaton). Created email campaigns, digital banners, and managed website content uploads. Developed LinkedIn posts and paid advertising; built lead-generation campaigns. Managed marketing operations including MDF, loyalty programs, rewards fulfillment, and e-gift cards. Pitched campaigns to vendors and managed product promotions, including quarterly campaigns and POP assets. Coordinated face-to-face events and webinars for key accounts.
Portfolio Manager at Hyatt Regency Aqaba Ayla Resort
October 1, 2023 - October 1, 2024Managed Building Automation Systems (ABB KNX, ABB Free@home, RTI), door entry, and Smart Building portfolios across the ANZ B2B distribution market. Expanded market share through integrated sales and marketing strategies; performed margin & pricing management; oversaw inventory planning; delivered go-to-market and commercial insights. Role concluded following strategic business restructuring and transition of RTI brand to another distributor.
Brand Manager | Smart Building Solutions at Amber Technology Limited
May 1, 2025 - February 1, 2026Brand Manager responsible for Smart Building Solutions; managed marketing across digital channels; developed and executed integrated marketing strategies; coordinated pricing and P&L; managed content, CRM data, and reporting; supported trade shows with exhibit collateral and assets.
Education
Master of Marketing Communications at The University of Melbourne
January 1, 2016 - December 31, 2018Bachelor of Business Administration (Hotel Management minor) at The University of Melbourne
January 11, 2030 - April 16, 2026Hotel Management at The Hashemite University
January 11, 2030 - December 31, 2018Qualifications
Bachelor of Business Administration with Minor in Hotel Management
January 1, 2016 - January 1, 2018Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Telecommunications, Travel & Hospitality, Education, Computers & Electronics
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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