Product designer with 2+ years of experience creating user-centered digital experiences across web and mobile. I enjoy simplifying complex ideas through clear design, strong visual systems, and thoughtful storytelling. My work spans product design, campaigns, and improving user flows to drive engagement and conversions.

Nidhi Mendhiratta

Product designer with 2+ years of experience creating user-centered digital experiences across web and mobile. I enjoy simplifying complex ideas through clear design, strong visual systems, and thoughtful storytelling. My work spans product design, campaigns, and improving user flows to drive engagement and conversions.

Available to hire

Product designer with 2+ years of experience creating user-centered digital experiences across web and mobile. I enjoy simplifying complex ideas through clear design, strong visual systems, and thoughtful storytelling. My work spans product design, campaigns, and improving user flows to drive engagement and conversions.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Founder at Anna Prasadam
September 1, 2023 - Present
Founded and running a cloud kitchen for a health-conscious Indian snack brand; started from scratch with pop-ups and a minimal-cost model, achieving 25+ daily orders and profitability from day one.
Digital Campaign Manager at Madison (M funnel.ai)
December 1, 2023 - March 1, 2024
Collaborated with product, design, and analytics teams to craft content strategies and creatives for brands like Narifirst, Asian Paints, and interior design/gift businesses — aligning storytelling and design with lead quality and conversion goals.
Product Designer at UCan
November 1, 2024 - March 1, 2025
Led the UX design for a mental health app project; created discovery, wireframes, and user flows to support emotion tracking and mental health support features.
Lead UX Researcher / Funnel Designer at Sri Sri School of Yoga (SSSY) - Alumni Platform
April 1, 2024 - Present
Led UX research and funnel redesign for the SSSY Alumni platform, improving registration flow and engagement; activated 20% of 6,000+ dormant yoga teachers during the IDY campaign.
UX Designer / Product Designer at Sri Sri School of Yoga
April 1, 2024 - Present
Led end-to-end redesign of the registration flow for programs (SSSY TTP, Sri Sri Hatha Yoga, Sri Sri L emurria n Yoga), streamlining user touchpoints and improving clarity; drove ~20% increase in registrations.

Education

B.Tech in Electronics & Communications Engineering at DCRUST University
January 1, 2017 - January 1, 2021
UX Design Certification at Growth School
May 1, 2024 - April 16, 2026
Introduction to Consumer Neuroscience and Neuro Marketing at Impact Lab - Young Leader
December 1, 2022 - April 16, 2026
Graduation - Impact Lab - Young Leader at Impact Lab
January 1, 2024 - April 16, 2026

Qualifications

UX Design Certification
May 1, 2024 - April 16, 2026
B.Tech in Electronics & Communications Engineering
January 1, 2017 - January 1, 2021
Introduction to Consumer Neuroscience and Neuro Marketing
December 1, 2022 - April 16, 2026
Graduation - Impact Lab - Young Leader
January 1, 2024 - April 16, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Healthcare