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I'm a results-driven Paid & Digital Analyst with 5+ years of experience in eCommerce analytics, customer journey analysis, and digital performance optimization. I excel at turning data into actionable insights that drive traffic, engagement, and revenue across web and mobile platforms. I have strong experience in GA4, GTM, and Power BI, and I thrive in fast-paced digital environments where cross-functional collaboration is essential. I enjoy optimizing digital journeys, identifying conversion drop-offs, and presenting clear, stakeholder-friendly dashboards that inform strategic decisions. My focus is on delivering measurable improvements in KPI performance by aligning data insights with business goals and marketing objectives.…I'm a results-driven Paid & Digital Analyst with 5+ years of experience in eCommerce analytics, customer journey analysis, and digital performance optimization. I excel at turning data into actionable insights that drive traffic, engagement, and revenue across web and mobile platforms. I have strong experience in GA4, GTM, and Power BI, and I thrive in fast-paced digital environments where cross-functional collaboration is essential. I enjoy optimizing digital journeys, identifying conversion drop-offs, and presenting clear, stakeholder-friendly dashboards that inform strategic decisions. My focus is on delivering measurable improvements in KPI performance by aligning data insights with business goals and marketing objectives.

Prabhu Lakkimsetti

Data Analyst, Marketing Analyst, Digital Marketer, +2

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I'm a results-driven Paid & Digital Analyst with 5+ years of experience in eCommerce analytics, customer journey analysis, and digital performance optimization. I excel at turning data into actionable insights that drive traffic, engagement, and revenue across web and mobile platforms. I have strong experience in GA4, GTM, and Power BI, and I thrive in fast-paced digital environments where cross-functional collaboration is essential. I enjoy optimizing digital journeys, identifying conversion drop-offs, and presenting clear, stakeholder-friendly dashboards that inform strategic decisions. My focus is on delivering measurable improvements in KPI performance by aligning data insights with business goals and marketing objectives.…I'm a results-driven Paid & Digital Analyst with 5+ years of experience in eCommerce analytics, customer journey analysis, and digital performance optimization. I excel at turning data into actionable insights that drive traffic, engagement, and revenue across web and mobile platforms. I have strong experience in GA4, GTM, and Power BI, and I thrive in fast-paced digital environments where cross-functional collaboration is essential. I enjoy optimizing digital journeys, identifying conversion drop-offs, and presenting clear, stakeholder-friendly dashboards that inform strategic decisions. My focus is on delivering measurable improvements in KPI performance by aligning data insights with business goals and marketing objectives.

Available to hire

I’m a results-driven Paid & Digital Analyst with 5+ years of experience in eCommerce analytics, customer journey analysis, and digital performance optimization. I excel at turning data into actionable insights that drive traffic, engagement, and revenue across web and mobile platforms. I have strong experience in GA4, GTM, and Power BI, and I thrive in fast-paced digital environments where cross-functional collaboration is essential.

I enjoy optimizing digital journeys, identifying conversion drop-offs, and presenting clear, stakeholder-friendly dashboards that inform strategic decisions. My focus is on delivering measurable improvements in KPI performance by aligning data insights with business goals and marketing objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Analyst at VINCI Facilities

January 1, 2023 - October 1, 2025

Analyzed customer behavior across web platforms using GA4, identifying optimization opportunities across user journeys and digital touchpoints. Monitored conversion funnels and drop-off points, delivering actionable insights to improve conversion rates and engagement. Implemented and governed Google Tag Manager tracking, ensuring accurate data collection across digital platforms. Identified underperforming areas across website journeys and recommended improvements to enhance user experience and performance. Developed interactive dashboards and performance reports (Power BI), tracking KPIs such as traffic, conversions, and engagement. Collaborated with cross-functional teams to align insights with business goals and optimization initiatives.

Senior Paid Media Data Analyst at NetApp

June 1, 2021 - September 1, 2021

Executed and optimized paid campaigns across search, social, and programmatic channels for EMEA markets, ensuring localization (language, creatives, targeting) aligned with regional performance goals. Built and launched campaigns end-to-end with a budget of £100k across platforms (Google Ads, Meta, DSPs), handling setup, tracking, audience segmentation, and creative deployment. Worked closely with analytics teams to define and track KPIs (conversion rate, CPA, engagement metrics) aligned with business objectives. Built and interpreted performance reports using dashboards (GA4, platform reports, or BI tools) to extract actionable insights. Collaborated with cross-functional teams (creative, analytics, marketing) to ensure campaigns were aligned with overall strategy and messaging. Delivered insights through dashboards and stakeholder presentations, influencing campaign strategy.

Digital Analyst at PAMTEN INC

June 1, 2017 - December 1, 2020

Led Google Analytics implementations across 10+ eCommerce websites, improving tracking and data accuracy. Conducted regular account audits covering campaign structure, targeting, tracking, and creatives to identify gaps and improve overall performance. Monitored daily campaign performance, adjusting bids, budgets, and pacing to maintain delivery and hit KPIs such as CPL, ROAS, and conversions. Analyzed user interactions, funnels, and customer journeys to identify optimization opportunities. Built dashboards and reports to track eCommerce KPIs including traffic, conversions, and revenue trends. Partnered with global teams to deliver insights aligned with business objectives.

Digital Consultant at Multiplier AI Solutions

June 1, 2015 - May 1, 2017

Analyzed website and campaign performance to identify growth and optimization opportunities. Delivered reports on customer engagement, SEO performance, and digital campaigns. Supported data-driven decision-making through insight generation and performance analysis.