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I'm Ma'sum Bakr Obed, a senior growth strategist with 10+ years navigating digital ecosystems. I specialize in CRO, optimizing user acquisition funnels, and scaling platforms through behavioral analytics, A/B testing, and SEO loops to drive measurable growth. I bridge technical data requirements, machine learning validation, and high-impact digital growth strategies to help teams maximize ROI. I excel at building data-driven growth programs, coordinating cross-functional teams across markets in the MENA region and internationally, and turning complex insights into actionable strategies that boost engagement and conversions.…I'm Ma'sum Bakr Obed, a senior growth strategist with 10+ years navigating digital ecosystems. I specialize in CRO, optimizing user acquisition funnels, and scaling platforms through behavioral analytics, A/B testing, and SEO loops to drive measurable growth. I bridge technical data requirements, machine learning validation, and high-impact digital growth strategies to help teams maximize ROI. I excel at building data-driven growth programs, coordinating cross-functional teams across markets in the MENA region and internationally, and turning complex insights into actionable strategies that boost engagement and conversions.

Ma'sum Bakr Obed

Social Media Manager, Growth Marketer, Content Strategist, +6

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I'm Ma'sum Bakr Obed, a senior growth strategist with 10+ years navigating digital ecosystems. I specialize in CRO, optimizing user acquisition funnels, and scaling platforms through behavioral analytics, A/B testing, and SEO loops to drive measurable growth. I bridge technical data requirements, machine learning validation, and high-impact digital growth strategies to help teams maximize ROI. I excel at building data-driven growth programs, coordinating cross-functional teams across markets in the MENA region and internationally, and turning complex insights into actionable strategies that boost engagement and conversions.…I'm Ma'sum Bakr Obed, a senior growth strategist with 10+ years navigating digital ecosystems. I specialize in CRO, optimizing user acquisition funnels, and scaling platforms through behavioral analytics, A/B testing, and SEO loops to drive measurable growth. I bridge technical data requirements, machine learning validation, and high-impact digital growth strategies to help teams maximize ROI. I excel at building data-driven growth programs, coordinating cross-functional teams across markets in the MENA region and internationally, and turning complex insights into actionable strategies that boost engagement and conversions.

Available to hire

I’m Ma’sum Bakr Obed, a senior growth strategist with 10+ years navigating digital ecosystems. I specialize in CRO, optimizing user acquisition funnels, and scaling platforms through behavioral analytics, A/B testing, and SEO loops to drive measurable growth. I bridge technical data requirements, machine learning validation, and high-impact digital growth strategies to help teams maximize ROI.

I excel at building data-driven growth programs, coordinating cross-functional teams across markets in the MENA region and internationally, and turning complex insights into actionable strategies that boost engagement and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Kurdish

Fluent

Arabic

Fluent

English

Advanced

Work Experience

Senior Social Media & Growth Manager

January 1, 2021 - Present

Managed and scaled digital platforms reaching over 3 million followers across TikTok, Instagram, YouTube. Designed and executed multi-touch marketing campaigns with a focus on User Acquisition and brand alignment. Performed data-driven analysis to optimize content performance and increase engagement rates by 40%+. Coordinated with cross-functional teams to ensure brand consistency across international markets (MENA & EU).

Professional Esports Athlete at PUBG Mobile

January 1, 2018 - January 1, 2026

Regional Champion 2018–2026. Competed at the highest professional level, securing multiple regional championships. Developed advanced analytical and strategic thinking skills, managing high-pressure environments and team coordination. Built and engaged a loyal community of followers within the gaming industry.

Data Quality & Annotation Specialist at Freelancer/Projects

January 1, 2025 - Present

Engaged in labeling and categorizing large textual datasets to refine AI language models. Conducted content summarization and linguistic validation to ensure high accuracy in machine learning outputs. Maintained 100% accuracy in data tagging according to strict project guidelines.

Senior Social Media & Growth Manager at International Contracts

January 1, 2021 - Present

Scaled organic audience reach to 150,000+ verified followers across major networks using retention and growth loops. Designed and executed user acquisition (UA) funnels, achieving a 40%+ increase in conversion and organic engagement through deep data analysis. Conducted ongoing funnel optimization and metrics analysis to improve user experience (UX) and maximize marketing ROI. Managed multilingual content calendars ensuring unified brand alignment across MENA and International markets.

Professional Esports Athlete (PUBG Mobile) at Regional Champion

January 1, 2018 - January 1, 2026

Secured multiple Regional Championships, demonstrating rapid decision-making, predictive strategy, and discipline under high pressure. Mastered gaming ecosystems, digital subcultures, and user behavior patterns to build and retain a highly loyal community base. Translated complex, data-heavy game meta-shifts into actionable team execution through advanced situational analysis.

Data Quality & Annotation Specialist at Freelance Projects

January 1, 2025 - Present

Performed linguistic validation, user intent analysis, and sentiment analysis in Arabic and English with 100% QA accuracy. Executed precision labeling of large-scale behavioral and textual datasets to optimize LLM and machine learning training models.