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Hi there! I’m Masum, a Senior Social Media & Growth Manager and professional Esports athlete with over 10 years in digital ecosystems. I build data-driven campaigns, grow engaged communities, and craft cross-platform strategies that turn followers into loyal fans across TikTok, Instagram, and YouTube. I thrive on leveraging AI-driven insights for content optimization, user acquisition, and brand alignment across regional markets (MEN A & EU). When I’m not optimizing campaigns, I’m mentoring teams, designing multi-touch marketing experiences, and cheering from the virtual stage.…Hi there! I’m Masum, a Senior Social Media & Growth Manager and professional Esports athlete with over 10 years in digital ecosystems. I build data-driven campaigns, grow engaged communities, and craft cross-platform strategies that turn followers into loyal fans across TikTok, Instagram, and YouTube. I thrive on leveraging AI-driven insights for content optimization, user acquisition, and brand alignment across regional markets (MEN A & EU). When I’m not optimizing campaigns, I’m mentoring teams, designing multi-touch marketing experiences, and cheering from the virtual stage.

Masum Bakrobed

Social Media Manager, Growth Marketer, Content Strategist, +2

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Hi there! I’m Masum, a Senior Social Media & Growth Manager and professional Esports athlete with over 10 years in digital ecosystems. I build data-driven campaigns, grow engaged communities, and craft cross-platform strategies that turn followers into loyal fans across TikTok, Instagram, and YouTube. I thrive on leveraging AI-driven insights for content optimization, user acquisition, and brand alignment across regional markets (MEN A & EU). When I’m not optimizing campaigns, I’m mentoring teams, designing multi-touch marketing experiences, and cheering from the virtual stage.…Hi there! I’m Masum, a Senior Social Media & Growth Manager and professional Esports athlete with over 10 years in digital ecosystems. I build data-driven campaigns, grow engaged communities, and craft cross-platform strategies that turn followers into loyal fans across TikTok, Instagram, and YouTube. I thrive on leveraging AI-driven insights for content optimization, user acquisition, and brand alignment across regional markets (MEN A & EU). When I’m not optimizing campaigns, I’m mentoring teams, designing multi-touch marketing experiences, and cheering from the virtual stage.

Available to hire

Hi there! I’m Masum, a Senior Social Media & Growth Manager and professional Esports athlete with over 10 years in digital ecosystems. I build data-driven campaigns, grow engaged communities, and craft cross-platform strategies that turn followers into loyal fans across TikTok, Instagram, and YouTube.

I thrive on leveraging AI-driven insights for content optimization, user acquisition, and brand alignment across regional markets (MEN A & EU). When I’m not optimizing campaigns, I’m mentoring teams, designing multi-touch marketing experiences, and cheering from the virtual stage.

Skills

Data Visualization

Experience Level

Data Visualization

Expert

Language

Kurdish

Fluent

Arabic

Fluent

English

Advanced

Work Experience

Senior Social Media & Growth Manager

January 1, 2021 - Present

Managed and scaled digital platforms reaching over 3 million followers across TikTok, Instagram, YouTube. Designed and executed multi-touch marketing campaigns with a focus on User Acquisition and brand alignment. Performed data-driven analysis to optimize content performance and increase engagement rates by 40%+. Coordinated with cross-functional teams to ensure brand consistency across international markets (MENA & EU).

Professional Esports Athlete at PUBG Mobile

January 1, 2018 - January 1, 2026

Regional Champion 2018–2026. Competed at the highest professional level, securing multiple regional championships. Developed advanced analytical and strategic thinking skills, managing high-pressure environments and team coordination. Built and engaged a loyal community of followers within the gaming industry.

Data Quality & Annotation Specialist at Freelancer/Projects

January 1, 2025 - Present

Engaged in labeling and categorizing large textual datasets to refine AI language models. Conducted content summarization and linguistic validation to ensure high accuracy in machine learning outputs. Maintained 100% accuracy in data tagging according to strict project guidelines.