Ma'sum Bakr Obed
I'm Ma'sum Bakr Obed, a senior growth strategist with 10+ years navigating digital ecosystems.
About
I’m Ma’sum Bakr Obed, a senior growth strategist with 10+ years navigating digital ecosystems. I specialize in CRO, optimizing user acquisition funnels, and scaling platforms through behavioral analytics, A/B testing, and SEO loops to drive measurable growth. I bridge technical data requirements, machine learning validation, and high-impact digital growth strategies to help teams maximize ROI.
I excel at building data-driven growth programs, coordinating cross-functional teams across markets in the MENA region and internationally, and turning complex insights into actionable strategies that boost engagement and conversions.
- 8 years' experience
- Joined April 2026
Languages
- KurdishFluent
- ArabicFluent
- EnglishAdvanced
Industry experience
- Gaming
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
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Work experience· 6 roles
Performed linguistic validation, user intent analysis, and sentiment analysis in Arabic and English with 100% QA accuracy. Executed precision labeling of large-scale behavioral and textual datasets to optimize LLM and machine learning training models.
Engaged in labeling and categorizing large textual datasets to refine AI language models. Conducted content summarization and linguistic validation to ensure high accuracy in machine learning outputs. Maintained 100% accuracy in data tagging according to strict project guidelines.
Scaled organic audience reach to 150,000+ verified followers across major networks using retention and growth loops. Designed and executed user acquisition (UA) funnels, achieving a 40%+ increase in conversion and organic engagement through deep data analysis. Conducted ongoing funnel optimization and metrics analysis to improve user experience (UX) and maximize marketing ROI. Managed multilingual content calendars ensuring unified brand alignment across MENA and International markets.
Education
Certifications and awards· 8
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