I am a senior digital designer with 8+ years of experience, based in Germany. I specialize in UX/UI design, corporate identity, and visual communication, transforming complex business and financial data into intuitive digital products and high-impact marketing materials. I combine deep user understanding (User Research, Prototyping, UCD) with precision in graphic and print design (CI/CD development, production-ready files). I enjoy building design systems, exploring data-driven experimentation, and applying accessibility standards. I’m passionate about integrating AI-assisted workflows for measurable efficiency gains and mentoring junior designers in agile, cross-functional teams.

Luna Korotaeva

I am a senior digital designer with 8+ years of experience, based in Germany. I specialize in UX/UI design, corporate identity, and visual communication, transforming complex business and financial data into intuitive digital products and high-impact marketing materials. I combine deep user understanding (User Research, Prototyping, UCD) with precision in graphic and print design (CI/CD development, production-ready files). I enjoy building design systems, exploring data-driven experimentation, and applying accessibility standards. I’m passionate about integrating AI-assisted workflows for measurable efficiency gains and mentoring junior designers in agile, cross-functional teams.

Available to hire

I am a senior digital designer with 8+ years of experience, based in Germany. I specialize in UX/UI design, corporate identity, and visual communication, transforming complex business and financial data into intuitive digital products and high-impact marketing materials.

I combine deep user understanding (User Research, Prototyping, UCD) with precision in graphic and print design (CI/CD development, production-ready files). I enjoy building design systems, exploring data-driven experimentation, and applying accessibility standards. I’m passionate about integrating AI-assisted workflows for measurable efficiency gains and mentoring junior designers in agile, cross-functional teams.

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Language

English
Fluent
German
Advanced
Russian
Fluent

Work Experience

Web Designer & Content Creator at Self-employed, Germany
November 1, 2025 - Present
Designed and developed client websites on Webflow with a focus on visual quality and brand consistency. Created content about AI design tools and workflows, exploring practical applications in professional design practice.
Senior Designer at Praxis Group — Leading design agency
August 1, 2021 - February 1, 2024
Led end-to-end visual design for annual reports, corporate presentations, and brand materials for clients in finance, real estate, and retail, delivering 20+ large-scale projects on tight deadlines. Translated complex financial data into clear visual narratives and developed modular design templates to standardise output quality.
Digital Designer at Entrepreneur — Self-employed
January 1, 2020 - August 1, 2021
Managed branding, catalogue, and book design projects end-to-end; conducted stakeholder research through focus groups to align design direction with project goals.
Lead Designer at Bandito Agency — Full-service creative agency
September 1, 2018 - January 1, 2020
Led design and client communication across concurrent projects in real estate, law, retail, and hospitality. Mentored three junior designers and introduced a structured design review framework, reducing revision cycles.
Junior Graphic Designer at Bandito Agency — Full-service creative agency
September 1, 2016 - September 1, 2018
Designed websites, banner ads, and print materials for 15+ clients across integrated marketing campaigns. Progressed to Lead Designer within four years through consistent delivery and increasing creative ownership.
UX/UI & Graphic Designer at Self-employed, Germany
November 1, 2025 - Present
Designed and developed client websites on Webflow with a focus on visual quality and conversion. Created content using AI design tools and workflows for social media channels under Pixels Never Lie.
Career Break at Relocation to Germany
April 1, 2024 - October 1, 2025
Relocated to Germany. Completed intensive German language course. Completed Selbstaendigkeit course covering the German tax system and business registration.
Senior Designer at Praxis Group (Leading design agency)
August 1, 2021 - February 1, 2024
Led end-to-end visual design for annual reports, stakeholder decks, brand collateral and marketing materials for B2B clients in finance, real estate, and retail. Delivered 20+ large-scale projects on tight deadlines in collaboration with cross-functional teams of 5-7 specialists. Translated complex financial data and analytics into clear visual narratives for 50+ investor and executive audiences across print and digital formats. Developed modular design systems and reusable component templates, reducing production time by ~25% across projects. Developed and maintained brand style guides ensuring visual consistency across all client touchpoints. Collaborated closely with Art Directors, Project Managers, Web Developers, and Prepress teams.
Digital Designer | Entrepreneur (Self-employed) at Self-employed
January 1, 2020 - August 1, 2021
Managed branding, catalogue, and book design projects end-to-end, maintaining long-term client relationships of 3-5 years. Conducted stakeholder research through focus groups, reducing revision cycles by 30%.
Lead Designer at Bandito Agency (Full-service creative agency)
September 1, 2018 - January 1, 2020
Led creative strategy across 10+ concurrent client projects including branding from scratch: research & analytics, law firm, fast food, security systems, film studio. Digital and print assets, landing pages, brand identities, style guides. Editorial: illustrated book, book design. Mentored 3 junior designers, reducing revision cycles by 50%.
Junior Graphic Designer at Bandito Agency (Full-service creative agency)
September 1, 2016 - September 1, 2018
Designed websites, banner ads, and print materials for 15+ clients across integrated marketing campaigns. Collaborated with developers with HTML/CSS understanding to improve hand-off efficiency. Progressed from Junior to Lead Designer within four years.

Education

Product Design (UX/UI) - Full-time course at Digitale Leute School — Online School
December 1, 2023 - April 1, 2024
UX/UI: User Interface Design at Bang Bang Education (BBE) — Online School
December 1, 2025 - March 1, 2026
Bachelor’s degree, Information Technologies in Design (degree evaluated by ZAB) at ITMO University
September 1, 2011 - August 1, 2015
Bachelor's degree in Information Technologies in Design at ITMO University
September 1, 2011 - August 1, 2015
UX/UI: User Interface Design at Bang Bang Education (BBE) - Online School
December 1, 2023 - April 1, 2024
Product Design (UX/UI) Full-time bootcamp at Digitale Leute School - Online School
December 1, 2025 - March 1, 2026

Qualifications

WCAG Accessibility Best Practices
January 11, 2030 - May 29, 2026
Selbstaendige course (German tax system and business registration)
April 1, 2024 - October 1, 2025

Industry Experience

Financial Services, Real Estate & Construction, Retail, Media & Entertainment, Professional Services, Software & Internet, Education