Aleksandr Latortsev

Led AI integration into the team’s design workflow by pioneering the adoption of generative AI tools (Midjourney, Claude). This reduced concept ideation time by up to 50% and enabled faster client presentations using AI-generated mood boards. Set and maintained the visual strategy across corporate branding projects, advertising campaigns, and digital ecosystems for high-profile B2B clients. Produced end-to-end brand identity packages (logos, style guides, color palettes, typography systems) for 10+ clients, ensuring consistency across print and digital. Oversaw print and production deliverables, including pre-press preparation and vendor communication. Transitioned UI/UX work to Figma, building scalable design systems and component libraries to improve development handoff and efficiency. Presented concepts directly to C-level stakeholders and managed briefs, expectations, timelines, and budgets.

Founded and managed a full-service design studio providing brand identity, print, and digital design services across the Baltic region. Recruited, trained, and managed a creative team of 5 designers and 2 developers, overseeing creative output from concept and client briefing through final production and delivery. Built long-term client relationships, driving repeat business and referrals. Handled studio operations including project scheduling, budgeting, supplier relationships, and quality control.

Cross-functional Leadership: Managing a team of designers while collaborating closely with front-end engineers to ensure seamless design-to-code execution. Process Optimization: Improved production efficiency by introducing a component-based design approach, reducing mockup turnaround time. Market Adaptation: Implementing cutting-edge trends in web and mobile interfaces to maintain the agency’s competitive edge in the premium segment