Senior Graphic Designer and Creative Team Lead with 25+ years of experience in brand identity, visual communication, print production, and digital design—now enhanced with AI-driven creative workflows. Former founder of a design agency and early adopter of generative AI tools (Midjourney, Adobe Firefly, Claude, Perplexity) to accelerate ideation, reduce production time, and improve visual storytelling for premium corporate clients. Experienced at leading multidisciplinary teams (5–8 people), presenting to C-level stakeholders, and bridging traditional design mastery with modern AI capabilities.…

Aleksandr Latortsev

Senior Graphic Designer and Creative Team Lead with 25+ years of experience in brand identity, visual communication, print production, and digital design—now enhanced with AI-driven creative workflows. Former founder of a design agency and early adopter of generative AI tools (Midjourney, Adobe Firefly, Claude, Perplexity) to accelerate ideation, reduce production time, and improve visual storytelling for premium corporate clients. Experienced at leading multidisciplinary teams (5–8 people), presenting to C-level stakeholders, and bridging traditional design mastery with modern AI capabilities.…

Available to hire

Senior Graphic Designer and Creative Team Lead with 25+ years of experience in brand identity, visual communication, print production, and digital design—now enhanced with AI-driven creative workflows.

Former founder of a design agency and early adopter of generative AI tools (Midjourney, Adobe Firefly, Claude, Perplexity) to accelerate ideation, reduce production time, and improve visual storytelling for premium corporate clients. Experienced at leading multidisciplinary teams (5–8 people), presenting to C-level stakeholders, and bridging traditional design mastery with modern AI capabilities.

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Language

Russian
Fluent
English
Fluent
Estonian
Fluent

Work Experience

Art Director at Web Design Group OÜ
January 1, 2020 - January 1, 2026
Led AI integration into the team’s design workflow by pioneering the adoption of generative AI tools (Midjourney, Claude). This reduced concept ideation time by up to 50% and enabled faster client presentations using AI-generated mood boards. Set and maintained the visual strategy across corporate branding projects, advertising campaigns, and digital ecosystems for high-profile B2B clients. Produced end-to-end brand identity packages (logos, style guides, color palettes, typography systems) for 10+ clients, ensuring consistency across print and digital. Oversaw print and production deliverables, including pre-press preparation and vendor communication. Transitioned UI/UX work to Figma, building scalable design systems and component libraries to improve development handoff and efficiency. Presented concepts directly to C-level stakeholders and managed briefs, expectations, timelines, and budgets.
Art Director & Co-founder at Exclusive Design OÜ
January 1, 1998 - January 1, 2020
Founded and managed a full-service design studio providing brand identity, print, and digital design services across the Baltic region. Recruited, trained, and managed a creative team of 5 designers and 2 developers, overseeing creative output from concept and client briefing through final production and delivery. Built long-term client relationships, driving repeat business and referrals. Handled studio operations including project scheduling, budgeting, supplier relationships, and quality control.
Co-Founder & Art Director at Exclusive Design
January 1, 1998 - December 31, 2020
Cross-functional Leadership: Managing a team of designers while collaborating closely with front-end engineers to ensure seamless design-to-code execution. Process Optimization: Improved production efficiency by introducing a component-based design approach, reducing mockup turnaround time. Market Adaptation: Implementing cutting-edge trends in web and mobile interfaces to maintain the agency’s competitive edge in the premium segment
Graphic Designer at AS RVS Graphic Designer
January 1, 1996 - January 1, 1998
Designed brand identities, advertising materials, and editorial layouts for clients in retail, finance, and real estate. Prepared print-ready files for large-format printing, corporate publishing, and media advertising. Communicated with clients regarding requirements and deliverables.
Co-Founder & Art Director at AS RV
January 1, 1996 - December 31, 1998
Founded and led a premier design studio for over two decades, managing a team of experts in branding, advertising, and web development. Strategic Brand Development: Directed the creation of numerous iconic brands and hundreds of high-quality websites, blending graphic excellence with technical programming expertise. Full-Cycle Project Management: Oversaw the entire creative lifecycle—from initial conceptualization and brand identity to final production and promotion. Business Growth: Built long-term partnerships with diverse clients, establishing the agency as a trusted leader in the Estonian promotional and digital design market

Education

Bachelor of Business Administration (BBA) at Tallinn College of Commerce (Tallinna Kommertskolledž)
January 1, 1992 - January 1, 1995
Secondary Education at Tallinn Humanitarian Gymnasium (Tallinna Humanitaargümnaasium)
January 1, 1981 - January 1, 1991
Bachelor of Business Administration (BBA) at Tallinn College of Commerce (Tallinna Kommertskolledž)
January 1, 1992 - January 1, 1995
at Tallinn Humanitarian Gymnasium (Tallinna Humanitaargümnaasium)
January 1, 1981 - January 1, 1991

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Real Estate & Construction, Retail
    Glenaladale whiskey
    I was commissioned by a Scottish company to create the brand identity, a set of labels and marketing materials for their new whiskey collection.…
    Glenaladale whiskey

    I was commissioned by a Scottish company to create the brand identity, a set of labels and marketing materials for their new whiskey collection.