Yuko Lövgren

Senior Japan Localization Consultant / Country Manager at Panagora

Lead end-to-end market entry and localization for global brands entering Japan. Architect and execute GTM strategies, establish local operations, and align cross-functional teams (marketing, e-commerce, CRM, PR) with global brand vision. Drive rapid growth through AI-enhanced digital execution, data-backed decision making, and seamless customer experiences. Collaborate with US HQ and Japanese partners to ensure consistent branding and scalable local presence.

Marketing Executive (Tokyo) & Digital Marketing Consultant (Sweden) at Nike Japan

Led marketing strategy and digital campaigns for Nike Japan; oversaw go-to-market activities in Tokyo and provided digital marketing consulting to the Sweden team. Coordinated cross-border campaigns, optimized e-commerce and CRM, and supported brand growth in Japan.

Marketing Operations / Public Relations at Desigual Japan

Managed marketing operations and public relations for Desigual Japan, coordinating campaigns and brand communications across channels.