Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Ahmad Ali—a video editor with 10+ years of experience creating UGC and direct-response ad content for ecommerce brands. I’ve partnered with media buyers and creative teams to craft tailored edits that drive results on Meta, TikTok, Instagram Reels, and YouTube Shorts. From brief to final cut, I own the end-to-end production process and love iterating on hooks, pacing, and platform-native storytelling to boost ROAS and reduce creative fatigue across skincare, supplements, fashion, and consumer goods.…Hi, I’m Ahmad Ali—a video editor with 10+ years of experience creating UGC and direct-response ad content for ecommerce brands. I’ve partnered with media buyers and creative teams to craft tailored edits that drive results on Meta, TikTok, Instagram Reels, and YouTube Shorts. From brief to final cut, I own the end-to-end production process and love iterating on hooks, pacing, and platform-native storytelling to boost ROAS and reduce creative fatigue across skincare, supplements, fashion, and consumer goods.

Ahmad Ali

Video Editor, Brand Strategist, Podcast Editor, +6





Hi, I’m Ahmad Ali—a video editor with 10+ years of experience creating UGC and direct-response ad content for ecommerce brands. I’ve partnered with media buyers and creative teams to craft tailored edits that drive results on Meta, TikTok, Instagram Reels, and YouTube Shorts. From brief to final cut, I own the end-to-end production process and love iterating on hooks, pacing, and platform-native storytelling to boost ROAS and reduce creative fatigue across skincare, supplements, fashion, and consumer goods.…Hi, I’m Ahmad Ali—a video editor with 10+ years of experience creating UGC and direct-response ad content for ecommerce brands. I’ve partnered with media buyers and creative teams to craft tailored edits that drive results on Meta, TikTok, Instagram Reels, and YouTube Shorts. From brief to final cut, I own the end-to-end production process and love iterating on hooks, pacing, and platform-native storytelling to boost ROAS and reduce creative fatigue across skincare, supplements, fashion, and consumer goods.

Available to hire

Hi, I’m Ahmad Ali—a video editor with 10+ years of experience creating UGC and direct-response ad content for ecommerce brands. I’ve partnered with media buyers and creative teams to craft tailored edits that drive results on Meta, TikTok, Instagram Reels, and YouTube Shorts.

From brief to final cut, I own the end-to-end production process and love iterating on hooks, pacing, and platform-native storytelling to boost ROAS and reduce creative fatigue across skincare, supplements, fashion, and consumer goods.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Lead Video Editor & Creative Strategist at IR Media

March 1, 2015 - Present

Lead editor from day one. Own the full production pipeline for 30+ active clients across media, marketing, and corporate sectors. Built a short-form and UGC content strategy delivering 500K+ views per post — consistently. Edit across long-form YouTube, UGC, short-form Reels/TikTok, podcast episodes, explainer videos, and brand films. Run AI-powered workflows using Runway ML, Midjourney, ElevenLabs, and ChatGPT — cutting production time while raising output quality. Manage faceless YouTube channels across multiple niches (true crime, history, documentary) — scripting through to publish.

Freelance Video Editor, Brand Strategist & Podcast Editor at Independent — Global Clients

August 1, 2017 - Present

Edited Be Amazed UK video (7M+ subscribers) that hit 2.5M+ views in under 2 months. Produced the viral Salt Bae documentary edit — 2.5M+ views. Created explainer videos and Figma-based visual assets for Mashreq Bank. Delivered internal training course videos for NATO Canada. Produced a full Udemy course library for Magine Solutions — 30,000+ enrollments. Made SaaS explainer and product demo videos for Ossa.ai. Edited podcast content; built complete brand identities from zero.

Video Editor at Illumination Digital

January 1, 2021 - January 1, 2022

Edited 100+ ads and promotional videos; delivered 50+ video campaigns on brief, on time; stayed ahead of platform trends and integrated them into client content.

Senior Video Editor at IR Media

January 1, 2025 - Present

Lead editor on UGC and performance ad creatives for DTC ecommerce brands across skincare, supplements, and apparel — owning briefs through to final delivery. Produced short-form ad content for Skinnify (DTC skincare) that directly improved ROAS and lifted conversion rates across Meta paid campaigns. Built iterative creative variations for A/B testing, reducing creative fatigue and sustaining campaign performance over time. Collaborated with creative strategists on hook construction, storyboarding, and platform-native pacing for TikTok, Reels, and YouTube Shorts.

Senior Video Editor at ClickSpark Media

January 1, 2022 - December 1, 2024

Core editor at a performance-focused DTC ad agency serving US and EU ecommerce brands across beauty, skincare, supplements, and fashion. Produced 6–10 polished UGC ad creatives per week across multiple brand accounts, meeting tight turnarounds without compromising quality. Worked directly with media buyers to analyze ad performance and translate winning angles into fresh creative iterations. Specialized in hook construction, native-style transitions, and platform pacing to maximize thumb-stop rate and view-through on Meta and TikTok. Managed client feedback cycles and revisions independently across multiple simultaneous brand accounts.

Video Editor at Freelance

March 1, 2015 - December 1, 2021

Built 6+ years of foundational experience across 70+ clients in ecommerce, restaurants, YouTube, and personal branding — editing UGC ads, promos, and short-form content. Delivered end-to-end production — scripting, editing, color grading, and sound design — tailored to each client's brand tone and performance goals. Developed strong platform instincts across early-stage TikTok, Instagram, and YouTube ecosystems, shaping a deep understanding of what retains viewers and drives action.