Ahmad Ali

Lead editor on UGC and performance ad creatives for DTC ecommerce brands across skincare, supplements, and apparel — owning briefs through to final delivery. Produced short-form ad content for Skinnify (DTC skincare) that directly improved ROAS and lifted conversion rates across Meta paid campaigns. Built iterative creative variations for A/B testing, reducing creative fatigue and sustaining campaign performance over time. Collaborated with creative strategists on hook construction, storyboarding, and platform-native pacing for TikTok, Reels, and YouTube Shorts.

Core editor at a performance-focused DTC ad agency serving US and EU ecommerce brands across beauty, skincare, supplements, and fashion. Produced 6–10 polished UGC ad creatives per week across multiple brand accounts, meeting tight turnarounds without compromising quality. Worked directly with media buyers to analyze ad performance and translate winning angles into fresh creative iterations. Specialized in hook construction, native-style transitions, and platform pacing to maximize thumb-stop rate and view-through on Meta and TikTok. Managed client feedback cycles and revisions independently across multiple simultaneous brand accounts.

Edited 100+ ads and promotional videos; delivered 50+ video campaigns on brief, on time; stayed ahead of platform trends and integrated them into client content.