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I am a bilingual Associate Creative Director and Senior Copywriter with 15+ years of experience leading multicultural and general market campaigns for global brands such as Toyota, Honda, Disney, and Verizon. I excel in insight-driven creative strategy, 360° campaigns, and social media content that connects with diverse audiences. I am recognized for culturally resonant storytelling, cross-platform leadership, and award-winning work in advertising and screenwriting. I am certified in Prompt Engineering & Generative AI for Marketing and Advertising. I am a bilingual professional with a proven track record in driving creative impact across TV, digital, radio, and social channels. I leverage AI tools and data-driven strategies to craft high-quality content that resonates with Hispanic and General Market audiences, while maintaining brand integrity and emotional storytelling.…I am a bilingual Associate Creative Director and Senior Copywriter with 15+ years of experience leading multicultural and general market campaigns for global brands such as Toyota, Honda, Disney, and Verizon. I excel in insight-driven creative strategy, 360° campaigns, and social media content that connects with diverse audiences. I am recognized for culturally resonant storytelling, cross-platform leadership, and award-winning work in advertising and screenwriting. I am certified in Prompt Engineering & Generative AI for Marketing and Advertising. I am a bilingual professional with a proven track record in driving creative impact across TV, digital, radio, and social channels. I leverage AI tools and data-driven strategies to craft high-quality content that resonates with Hispanic and General Market audiences, while maintaining brand integrity and emotional storytelling.

Claudio Martinez-Valle

Copywriter, Screenwriter, Brand Strategist, +4

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I am a bilingual Associate Creative Director and Senior Copywriter with 15+ years of experience leading multicultural and general market campaigns for global brands such as Toyota, Honda, Disney, and Verizon. I excel in insight-driven creative strategy, 360° campaigns, and social media content that connects with diverse audiences. I am recognized for culturally resonant storytelling, cross-platform leadership, and award-winning work in advertising and screenwriting. I am certified in Prompt Engineering & Generative AI for Marketing and Advertising. I am a bilingual professional with a proven track record in driving creative impact across TV, digital, radio, and social channels. I leverage AI tools and data-driven strategies to craft high-quality content that resonates with Hispanic and General Market audiences, while maintaining brand integrity and emotional storytelling.…I am a bilingual Associate Creative Director and Senior Copywriter with 15+ years of experience leading multicultural and general market campaigns for global brands such as Toyota, Honda, Disney, and Verizon. I excel in insight-driven creative strategy, 360° campaigns, and social media content that connects with diverse audiences. I am recognized for culturally resonant storytelling, cross-platform leadership, and award-winning work in advertising and screenwriting. I am certified in Prompt Engineering & Generative AI for Marketing and Advertising. I am a bilingual professional with a proven track record in driving creative impact across TV, digital, radio, and social channels. I leverage AI tools and data-driven strategies to craft high-quality content that resonates with Hispanic and General Market audiences, while maintaining brand integrity and emotional storytelling.

Available to hire

I am a bilingual Associate Creative Director and Senior Copywriter with 15+ years of experience leading multicultural and general market campaigns for global brands such as Toyota, Honda, Disney, and Verizon. I excel in insight-driven creative strategy, 360° campaigns, and social media content that connects with diverse audiences. I am recognized for culturally resonant storytelling, cross-platform leadership, and award-winning work in advertising and screenwriting. I am certified in Prompt Engineering & Generative AI for Marketing and Advertising.

I am a bilingual professional with a proven track record in driving creative impact across TV, digital, radio, and social channels. I leverage AI tools and data-driven strategies to craft high-quality content that resonates with Hispanic and General Market audiences, while maintaining brand integrity and emotional storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Creative Consultant | Bilingual Copywriter | AI Creative Strategist at Self-employed / Independent

January 1, 2015 - Present

Developed bilingual, insight-driven campaigns across TV, digital, radio, and social for global brands, connecting both Hispanic and General Market audiences. Partnered with top agencies including Conill/Saatchi, RPA, Baker Street, Richards Lerma, Firehouse, and AV Squad. Applied AI tools and machine learning models to craft high-impact, data-driven video, audio, and social content, boosting engagement and creative precision. Upgraded corporate video content for a construction company with professional-grade assets and Spanish narration; adapted trailers and campaigns for Disney, Warner Bros., Paramount, and Universal to shape culturally resonant storytelling for blockbuster franchises.

Sr. Bilingual Copywriter at GTB

January 1, 2022 - January 1, 2023

Developed culturally relevant bilingual content for automotive and community campaigns, balancing brand voice with emotional storytelling. Created digital, video, and social assets engaging Hispanic and General Market audiences.

Creative Bilingual Strategist at CASANOVA/MCCANN

January 1, 2009 - January 1, 2010

Led 360-degree digital marketing campaigns for Corona Beer; managed YouTube influencer campaigns; mentored entry-level bilingual copywriters; contributed to brand growth and audience engagement.

Associate Creative Director at ACENTO ADVERTISING

January 1, 2000 - January 1, 2008

Led high-budget campaigns, coordinated creative teams, and collaborated across strategy, media, account, and business development to drive revenue and growth.

Associate Creative Director / Creative Director at ORCI

January 1, 2000 - January 1, 2010

Led major multicultural campaigns for Honda, Verizon, and Washington Mutual; directed production teams for national TV and radio; strengthened client relationships through culturally resonant creative.

Award Winning Screenwriter (English)

January 1, 2015 - Present

Wrote multiple award-winning feature screenplays recognized at festivals, balancing visual storytelling with character-driven narratives.

Creative Consultant | Bilingual Copywriter | AI Creative Strategist at Freelance / Various Agencies

January 1, 2015 - Present

Developed bilingual, insight-driven campaigns across TV, digital, radio, and social for global brands, connecting both Hispanic and General Market audiences. Partnered with top agencies including Conill/Saatchi, RPA, Baker Street, Richards Lerma, Firehouse, and AV Squad, delivering 360° multicultural campaigns and social media content. Applied AI tools and machine learning models (Nano Banana, Kliiig, Seedance, Flux, Runway) to craft high-impact, data-driven video, audio, and social content, boosting audience engagement and creative precision. Enhanced corporate video content for a construction company by upgrading from low-resolution clips, integrating a professional-grade logo, and adding polished Spanish audio narration for their YouTube channel. Adapted trailers and campaigns for Disney, Warner Bros., Paramount, and Universal—shaping culturally resonant storytelling for franchises such as Guardians of the Galaxy, Fast & Furious, Mission: Impossible, and Star Wars.