CM

Claudio Martinez-Valle

Available to hire

I am a bilingual Associate Creative Director and Senior Copywriter with 15+ years of experience leading multicultural and general market campaigns for global brands such as Toyota, Honda, Disney, and Verizon.

About

I am a bilingual Associate Creative Director and Senior Copywriter with 15+ years of experience leading multicultural and general market campaigns for global brands such as Toyota, Honda, Disney, and Verizon. I excel in insight-driven creative strategy, 360° campaigns, and social media content that connects with diverse audiences. I am recognized for culturally resonant storytelling, cross-platform leadership, and award-winning work in advertising and screenwriting. I am certified in Prompt Engineering & Generative AI for Marketing and Advertising.

I am a bilingual professional with a proven track record in driving creative impact across TV, digital, radio, and social channels. I leverage AI tools and data-driven strategies to craft high-quality content that resonates with Hispanic and General Market audiences, while maintaining brand integrity and emotional storytelling.

  • Joined April 2026

Industry experience

  • Retail
  • Telecommunications
  • Media & Entertainment
  • Professional Services
  • Manufacturing
  • Energy & Utilities

Projects · 1

Work experience· 7 roles

Sr. Bilingual Copywriter · GTBJan 2022 – Jan 2023 · 1 yr 1 mo

Developed culturally relevant bilingual content for automotive and community campaigns, balancing brand voice with emotional storytelling. Created digital, video, and social assets engaging Hispanic and General Market audiences.

Creative Consultant | Bilingual Copywriter | AI Creative Strategist · Freelance / Various AgenciesJan 2015 – Present · 11 yrs 11 mos

Developed bilingual, insight-driven campaigns across TV, digital, radio, and social for global brands, connecting both Hispanic and General Market audiences. Partnered with top agencies including Conill/Saatchi, RPA, Baker Street, Richards Lerma, Firehouse, and AV Squad, delivering 360° multicultural campaigns and social media content. Applied AI tools and machine learning models (Nano Banana, Kliiig, Seedance, Flux, Runway) to craft high-impact, data-driven video, audio, and social content, boosting audience engagement and creative precision. Enhanced corporate video content for a construction company by upgrading from low-resolution clips, integrating a professional-grade logo, and adding polished Spanish audio narration for their YouTube channel. Adapted trailers and campaigns for Disney, Warner Bros., Paramount, and Universal—shaping culturally resonant storytelling for franchises such as Guardians of the Galaxy, Fast & Furious, Mission: Impossible, and Star Wars.

Award Winning Screenwriter (English)Jan 2015 – Present · 11 yrs 11 mos

Wrote multiple award-winning feature screenplays recognized at festivals, balancing visual storytelling with character-driven narratives.

Creative Consultant | Bilingual Copywriter | AI Creative Strategist · Self-employed / IndependentJan 2015 – Present · 11 yrs 11 mos
Creative Bilingual Strategist · CASANOVA/MCCANNJan 2009 – Jan 2010 · 1 yr 1 mo
Associate Creative Director / Creative Director · ORCIJan 2000 – Jan 2010 · 10 yrs 1 mo
Associate Creative Director · ACENTO ADVERTISINGJan 2000 – Jan 2008 · 8 yrs 1 mo

Education

Bachelor of Arts (BA) in Communications · Anahuac University, Mexico2030 – 2026
Bachelor of Arts (BA) in Communications · Anahuac University, Mexico2030 – 2026

Certifications and awards· 7

Coursera Prompt Engineering & Generative AI for Marketing and Advertising2025 – 2026
UCLA Film School Creative Writing Extension Course2030 – 2026
UCLA Film School Advanced Screenplay Workshop2030 – 2026
Award-winning Screenwriter (English)2015 – 2026

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