Senior SEO & Growth Strategist with 20+ years of experience helping B2B SaaS and tech companies turn organic search into a predictable growth engine, not just a traffic channel.
I specialize in identifying scalable opportunities at the intersection of technical SEO, content, and product, consistently driving measurable impact — including 45%+ growth in non-branded traffic and significant gains in competitive SERPs.
Beyond execution, I’m known for translating complex SEO and analytics data (GA4, GTM) into clear business decisions, and for aligning marketing, product, and engineering teams around sustainable growth initiatives.
What defines me is a pragmatic, experiment-driven mindset: I don’t chase rankings — I build systems that generate long-term revenue.
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