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Romina Rodriguez

Available to hire

Hi, I’m Romina Rodriguez, a Performance Marketing Specialist with over 6 years of experience driving scalable customer acquisition and pipeline growth through multi-channel paid media strategies.

About

Hi, I’m Romina Rodriguez, a Performance Marketing Specialist with over 6 years of experience driving scalable customer acquisition and pipeline growth through multi-channel paid media strategies. I’ve led campaigns across Meta, Google Ads, and programmatic channels, always aiming to optimize CAC, ROAS, and revenue impact for B2B environments. I enjoy turning data into actionable insights and collaborating with cross-functional teams to deliver tangible results for international clients.

In my roles, I’ve built dashboards, defined testing frameworks, and guided budget allocations to maximize efficiency across markets in the US, LATAM, and Europe. I’m open to remote-first opportunities across Europe and thrive in fast-paced, growth-focused ecosystems.

  • 14 years' experience
  • Joined April 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • ItalianIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services

More experts in Turin, Italy

Work experience· 7 roles

Account Manager Spain · NativeryFeb 2023 – Present · 3 yrs 10 mos

Current role managing and optimizing multi-channel paid acquisition campaigns (Meta and Google Ads) for the Spanish market, with a focus on CAC, ROAS, and revenue impact in B2B environments. Develops testing frameworks, builds dashboards, and collaborates with cross-functional teams to drive growth. Open to remote-first opportunities across Europe.

Regional Digital Media Coordinator · Publicis MediaJan 2021 – Apr 2022 · 1 yr 4 mos

Led regional digital media initiatives and owned demand generation strategy for the Spanish B2B market. Managed multi-channel campaigns, budget planning, and dashboard-driven optimization across LATAM and US markets; collaborated with strategy, creative, and analytics teams to translate business objectives into data-driven media strategies; mentored a multidisciplinary team to deliver campaign performance and client KPIs.

Performance Marketing Specialist · FreelanceApr 2019 – Feb 2023 · 3 yrs 11 mos

Owned demand generation strategy focused on pipeline growth for the Spanish B2B market; designed full-funnel programs from awareness to qualified lead; partnered with stakeholders to optimize CAC and pipeline efficiency; built dashboards to guide budget allocation and funnel performance; managed multi-channel paid campaigns (Meta, Google Ads, DV360, Xandr); budget planning; developed testing frameworks; led international client work (Marriott, Lenovo, Disney) across US and LATAM; improved CAC, ROAS, and overall marketing efficiency.

Digital Planner · Sr.BeyondMar 2018 – Mar 2019 · 1 yr 1 mo
Digital Planner · WavemakerApr 2017 – Mar 2018 · 1 yr
Online Marketing Analyst · HavasFeb 2016 – Apr 2017 · 1 yr 3 mos
Online Marketing Analyst · MercadoLibreFeb 2012 – Jan 2016 · 4 yrs

Education

Bachelor's Degree in Advertising · UADE (Universidad Argentina de la Empresa)2008 – 2014
Postgraduate Marketing Degree · UADE (Universidad Argentina de la Empresa)2017

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