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Hi, I’m Romina Rodriguez, a Performance Marketing Specialist with over 6 years of experience driving scalable customer acquisition and pipeline growth through multi-channel paid media strategies. I’ve led campaigns across Meta, Google Ads, and programmatic channels, always aiming to optimize CAC, ROAS, and revenue impact for B2B environments. I enjoy turning data into actionable insights and collaborating with cross-functional teams to deliver tangible results for international clients. In my roles, I’ve built dashboards, defined testing frameworks, and guided budget allocations to maximize efficiency across markets in the US, LATAM, and Europe. I’m open to remote-first opportunities across Europe and thrive in fast-paced, growth-focused ecosystems.…Hi, I’m Romina Rodriguez, a Performance Marketing Specialist with over 6 years of experience driving scalable customer acquisition and pipeline growth through multi-channel paid media strategies. I’ve led campaigns across Meta, Google Ads, and programmatic channels, always aiming to optimize CAC, ROAS, and revenue impact for B2B environments. I enjoy turning data into actionable insights and collaborating with cross-functional teams to deliver tangible results for international clients. In my roles, I’ve built dashboards, defined testing frameworks, and guided budget allocations to maximize efficiency across markets in the US, LATAM, and Europe. I’m open to remote-first opportunities across Europe and thrive in fast-paced, growth-focused ecosystems.

Romina Rodriguez

Growth Marketer, Performance Marketer, Product Marketer, +2

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Hi, I’m Romina Rodriguez, a Performance Marketing Specialist with over 6 years of experience driving scalable customer acquisition and pipeline growth through multi-channel paid media strategies. I’ve led campaigns across Meta, Google Ads, and programmatic channels, always aiming to optimize CAC, ROAS, and revenue impact for B2B environments. I enjoy turning data into actionable insights and collaborating with cross-functional teams to deliver tangible results for international clients. In my roles, I’ve built dashboards, defined testing frameworks, and guided budget allocations to maximize efficiency across markets in the US, LATAM, and Europe. I’m open to remote-first opportunities across Europe and thrive in fast-paced, growth-focused ecosystems.…Hi, I’m Romina Rodriguez, a Performance Marketing Specialist with over 6 years of experience driving scalable customer acquisition and pipeline growth through multi-channel paid media strategies. I’ve led campaigns across Meta, Google Ads, and programmatic channels, always aiming to optimize CAC, ROAS, and revenue impact for B2B environments. I enjoy turning data into actionable insights and collaborating with cross-functional teams to deliver tangible results for international clients. In my roles, I’ve built dashboards, defined testing frameworks, and guided budget allocations to maximize efficiency across markets in the US, LATAM, and Europe. I’m open to remote-first opportunities across Europe and thrive in fast-paced, growth-focused ecosystems.

Available to hire

Hi, I’m Romina Rodriguez, a Performance Marketing Specialist with over 6 years of experience driving scalable customer acquisition and pipeline growth through multi-channel paid media strategies. I’ve led campaigns across Meta, Google Ads, and programmatic channels, always aiming to optimize CAC, ROAS, and revenue impact for B2B environments. I enjoy turning data into actionable insights and collaborating with cross-functional teams to deliver tangible results for international clients.

In my roles, I’ve built dashboards, defined testing frameworks, and guided budget allocations to maximize efficiency across markets in the US, LATAM, and Europe. I’m open to remote-first opportunities across Europe and thrive in fast-paced, growth-focused ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Intermediate

Work Experience

Account Manager Spain at Nativery

February 1, 2023 - Present

Current role managing and optimizing multi-channel paid acquisition campaigns (Meta and Google Ads) for the Spanish market, with a focus on CAC, ROAS, and revenue impact in B2B environments. Develops testing frameworks, builds dashboards, and collaborates with cross-functional teams to drive growth. Open to remote-first opportunities across Europe.

Performance Marketing Specialist at Freelance

April 1, 2019 - February 28, 2023

Owned demand generation strategy focused on pipeline growth for the Spanish B2B market; designed full-funnel programs from awareness to qualified lead; partnered with stakeholders to optimize CAC and pipeline efficiency; built dashboards to guide budget allocation and funnel performance; managed multi-channel paid campaigns (Meta, Google Ads, DV360, Xandr); budget planning; developed testing frameworks; led international client work (Marriott, Lenovo, Disney) across US and LATAM; improved CAC, ROAS, and overall marketing efficiency.

Regional Digital Media Coordinator at Publicis Media

January 1, 2021 - April 1, 2022

Led regional digital media initiatives and owned demand generation strategy for the Spanish B2B market. Managed multi-channel campaigns, budget planning, and dashboard-driven optimization across LATAM and US markets; collaborated with strategy, creative, and analytics teams to translate business objectives into data-driven media strategies; mentored a multidisciplinary team to deliver campaign performance and client KPIs.

Digital Planner at Sr.Beyond

March 1, 2018 - March 1, 2019

Growth / Performance focus across Google Ads, Meta Ads, DV360, Xandr, TikTok Ads, LinkedIn Ads, Amazon Ads; Analytics with Google Analytics, GTM, Looker Studio; Marketing Automation with HubSpot basics; cross-functional collaboration and client-facing delivery.

Digital Planner at Wavemaker

April 1, 2017 - March 1, 2018

Designed digital plans and strategies tailored to client needs. Campaign execution across DV360, Meta Ads, and Google Ads; performance optimization and reporting; designed digital strategy for Toyota Argentina campaigns; media negotiations; post-buy follow-up and optimization.

Online Marketing Analyst at Havas

February 1, 2016 - April 1, 2017

Responsible for planning and executing online marketing campaigns; campaign optimization and reporting; coordinating with media partners across Google Ads, Meta Ads, and related platforms; client communications and performance reviews.

Online Marketing Analyst at MercadoLibre

February 1, 2012 - January 1, 2016

Designed digital plans and strategies; campaign execution across DV360, Meta Ads, and Google Ads; performance optimization, reporting, and client-facing presentations; development of tactical and strategic digital media plans and post-buy analyses; coordination with clients to identify insights and segments.