Directed data analysis and reporting for an app portfolio, contributing to annual revenues exceeding $1.2 million. Implemented automated testing and data scraping tools, enhancing market presence and product quality. Managed Google Analytics tagging and tracking to improve the buyer journey.

Digital Marketing Specialist at GFiS Software US

January 1, 2016 - January 1, 2021

Generated over $230,000/year in value by ranking 100+ competitive terms on Google's first page, boosting targeted organic traffic. Managed quarterly budgets and improved lead quality and ROI.

Digital Marketing Specialist at StorMagic US

January 1, 2021 - June 1, 2022

Managed Google Ads & LinkedIn campaigns, optimizing CPC/CPA by 35% through strategic adjustments and competitor analysis. Developed and maintained Google Data Studio dashboards, enabling real-time performance analysis and data-driven decisions. Enhanced email nurture streams, resulting in a 40% increase in engagement through refined messaging and CTA optimization.

Digital Marketing Specialist at Sangfor Technologies

October 1, 2021 - January 1, 2022

Optimized marketing campaigns using Google Optimize, increasing conversion rates; implemented multi-market keyword strategies and bid optimization; drove engagement through Active Campaign & HubSpot automation; tracked performance with Google Analytics tagging, improving the buyer's journey.

Digital Marketing Manager at Nova Technologies (Germany)

June 1, 2022 - September 1, 2025

Lead the development and execution of comprehensive marketing strategies, significantly enhancing lead quality and sales pipeline; implemented targeted email marketing via HubSpot; designed paid social campaigns; led SEO strategy; built marketing funnel from scratch.

Senior Digital Marketing Manager at Nova Technologies (France)

September 1, 2025 - Present

Design, launch, and manage high-impact paid acquisition campaigns on Google Ads, Microsoft Advertising, and LinkedIn; execute multi-market keyword strategies and bid optimization to reduce CPL and maximize ROI; monitor and improve campaign performance; lead global go-to-market marketing programs.