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I’m a creative director, brand strategist, and web developer based in Berlin. My practice grew out of two decades of work in visual craft, strategic thinking, and organizational design in service of organizations and individuals building alternatives to systems that have failed them. I’m most effective in environments where I can bring both strategic and creative leadership to the same table, and where I can bridge the gap between visionary concepts and creative execution. I thrive when I can move across strategy, design, and technology to deliver cohesive brand systems for cultural, nonprofit, and independent practitioners.…I’m a creative director, brand strategist, and web developer based in Berlin. My practice grew out of two decades of work in visual craft, strategic thinking, and organizational design in service of organizations and individuals building alternatives to systems that have failed them. I’m most effective in environments where I can bring both strategic and creative leadership to the same table, and where I can bridge the gap between visionary concepts and creative execution. I thrive when I can move across strategy, design, and technology to deliver cohesive brand systems for cultural, nonprofit, and independent practitioners.

Samer Assadi

Creative Director, Brand Strategist, Web Developer, +3

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I’m a creative director, brand strategist, and web developer based in Berlin. My practice grew out of two decades of work in visual craft, strategic thinking, and organizational design in service of organizations and individuals building alternatives to systems that have failed them. I’m most effective in environments where I can bring both strategic and creative leadership to the same table, and where I can bridge the gap between visionary concepts and creative execution. I thrive when I can move across strategy, design, and technology to deliver cohesive brand systems for cultural, nonprofit, and independent practitioners.…I’m a creative director, brand strategist, and web developer based in Berlin. My practice grew out of two decades of work in visual craft, strategic thinking, and organizational design in service of organizations and individuals building alternatives to systems that have failed them. I’m most effective in environments where I can bring both strategic and creative leadership to the same table, and where I can bridge the gap between visionary concepts and creative execution. I thrive when I can move across strategy, design, and technology to deliver cohesive brand systems for cultural, nonprofit, and independent practitioners.

Available to hire

I’m a creative director, brand strategist, and web developer based in Berlin. My practice grew out of two decades of work in visual craft, strategic thinking, and organizational design in service of organizations and individuals building alternatives to systems that have failed them.

I’m most effective in environments where I can bring both strategic and creative leadership to the same table, and where I can bridge the gap between visionary concepts and creative execution. I thrive when I can move across strategy, design, and technology to deliver cohesive brand systems for cultural, nonprofit, and independent practitioners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Advanced

German

Beginner

Work Experience

Creative Director & Founder at Zeroth Thirteen Studio

January 1, 2023 - Present

Lead branding and web design projects across cultural, nonprofit, and creative industries; facilitate strategic discovery workshops that translate complex ideas into cohesive brand systems; oversee creative direction, UX/UI design, and brand implementation for print and digital; develop organizational systems design and governance internal operating systems.

IT & Web Manager at Ya s m i n Ko l l e k t i v e .V

January 1, 2022 - January 1, 2023

Designed, developed, and maintained website with self-hosted podcast player; coordinated cross-platform podcast publication for optimized content delivery; implemented SEO strategies; provided technical support for seamless online workshops.

Research Assistant at University of Tübingen

January 1, 2016 - December 31, 2018

Assisted ethnographic observations and interviews with refugees, locals, and leaders; contributed to data collection, transcription, and analysis; analyzed conviviality and hostility trends.

Co-Founder & Marketing Manager at Klee Digital Agency

January 1, 2015 - January 1, 2016

Guided agency’s marketing and business development strategies; developed comprehensive branding objectives; collaborated with executives and staff to execute marketing plans; analyzed trends and data to drive strategic decisions.

Marketing Manager at Dline Group

January 1, 2014 - January 1, 2015

Monitored market trends; studied competitors’ products and services; explored ways of improving existing products and services and increasing profitability; identified target markets and developed strategies to communicate with them.

Board Member at Access International e.V.

January 1, 2022 - Present

Board governance and oversight for a non-profit organization.

IT & Web Manager at Syrian Arab Red Crescent (SARC)

January 1, 2008 - January 1, 2015

Operation Room Officer – Assuwaida Center SARC 650 (2012-2015); Field Assessment – Rsas refugee camp (2011-2012); Media Committee Coordinator (2008-2009).

Creative Director & Founder at Zerothirteen Studio

January 1, 2023 - Present

Lead branding and web design projects across cultural, nonprofit, and creative industries; facilitate strategic discovery workshops that translate complex ideas into cohesive brand systems; oversee creative direction, UX/UI design, and brand implementation (print and digital); developed organizational systems design and governance internal operating systems.

Information Technology Web Manager at Yasmin Kollektiv e.V.

January 1, 2022 - January 1, 2023

Designed, developed, and maintained website with self-hosted podcast player; coordinated cross-platform podcast publication for optimized content delivery; implemented SEO strategies for enhanced website visibility and engagement; provided technical support for seamless online workshops.

Volunteer - Operation Room Officer / Field Assessment at Syrian Arab Red Crescent (SARC) - As Suwaida Branch

January 1, 2008 - January 1, 2015

Operation Room Officer – Assuwaida Center; Field Assessment – Rsas-refugee camp; Media Committee Coordination; contributed to humanitarian operations and communications.

Board Member at Access International

January 1, 2022 - Present

Board member involvement in strategic governance and initiatives.