“Full-funnel demand and product marketing leader for technical B2B products, from 0→1 GTM to multi-region scaling.” I’m a growth-focused marketing leader who builds predictable pipeline systems rather than one-off campaigns. My approach starts with clarity on ICP and positioning, then building a funnel that supports sales — not just generates leads. I focus heavily on conversion metrics and closed-loop reporting so marketing is directly accountable to revenue. At the same time, I believe acquisition is only half the story. The strongest growth engines reinforce messaging through onboarding and lifecycle marketing to increase retention and lifetime value.

Geetika Popli

“Full-funnel demand and product marketing leader for technical B2B products, from 0→1 GTM to multi-region scaling.” I’m a growth-focused marketing leader who builds predictable pipeline systems rather than one-off campaigns. My approach starts with clarity on ICP and positioning, then building a funnel that supports sales — not just generates leads. I focus heavily on conversion metrics and closed-loop reporting so marketing is directly accountable to revenue. At the same time, I believe acquisition is only half the story. The strongest growth engines reinforce messaging through onboarding and lifecycle marketing to increase retention and lifetime value.

Available to hire

“Full-funnel demand and product marketing leader for technical B2B products, from 0→1 GTM to multi-region scaling.”
I’m a growth-focused marketing leader who builds predictable pipeline systems rather than one-off campaigns.
My approach starts with clarity on ICP and positioning, then building a funnel that supports sales — not just generates leads. I focus heavily on conversion metrics and closed-loop reporting so marketing is directly accountable to revenue.
At the same time, I believe acquisition is only half the story. The strongest growth engines reinforce messaging through onboarding and lifecycle marketing to increase retention and lifetime value.

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Language

English
Fluent

Work Experience

Chief of Growth & Marketing at Orbitintro.com
January 1, 2025 - Present
Led GTM strategy with CEO; managed a team of 3 freelancers; led website redesign using insights from 100 user interviews; owned paid campaigns on LinkedIn and Google Ads; built the world's first AI-powered B2B sales platform with Behavioral Science Intelligence.
Senior Marketing Manager at iMethods Inc.
February 1, 2024 - July 1, 2024
Managed DevOps and AI/ML SaaS platform for enterprise teams; created 11 automated email campaigns including welcome series, product nurture, and re-engagement workflows; evaluated GTM tools; launched enterprise ABM program using 6sense; built nurture sequences; achieved 28% open rate and 4.2% CTR; secured $500K revenue via paid campaigns.
Senior Product Marketing Manager at CTO.ai
May 1, 2022 - October 1, 2023
Led 5-person marketing team driving all demand, content, growth initiatives; achieved 162% YoY growth in organic traffic; built backlinks; generated 1,000+ MQLs; managed enterprise ABM and partnerships; oversaw paid campaigns.
Global Marketing Lead at CloudCover (now Ollion)
February 1, 2021 - April 1, 2022
Managed complete marketing budget across North America and APAC; delivered 200+ MQLs across 4 international markets; built $100K revenue pipeline through nurture campaigns and SDR playbooks; activated partnerships with Google, AWS, Azure, and Intel for joint opportunities; executed paid campaigns across Google, LinkedIn, and display networks; grew LinkedIn following and engagement.
Marketing Manager at Prometric
April 1, 2019 - April 1, 2020
Led marketing initiatives; managed campaigns and programs leading to improved product signups and demand generation.
Head of Marketing at RENISO
January 1, 2018 - May 1, 2019
Led growth marketing, brand, and demand generation; built go-to-market and demand programs; oversaw content and campaigns.
Senior Marketing Manager at OLA
November 1, 2015 - November 1, 2017
Led marketing strategy and programs; growth initiatives; drove lead generation and pipeline oversight.
Business Planning Manager at Hewlett Packard Enterprise
June 1, 2014 - October 1, 2015
Business planning and marketing alignment for enterprise-focused initiatives.
Systems Analyst at Tata Consultancy Services
December 1, 2009 - May 1, 2012
Systems analysis and consulting; supported marketing technology initiatives.

Education

MBA, Marketing at Xavier Institute of Management
January 11, 2030 - April 18, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other