Senior Marketing Manager at Vyntra Global (formerly Intix / NetGuardians)

Owned integrated demand and lead generation campaign strategy and execution for payments transaction observability monitoring and operational resilience in Tier 1 banks. Drove multi-channel GTM plans across SEO, PPC, LLMs, email, content, paid social, PR and partnerships aligned to ARR and pipeline targets. Led persona/ICP-driven ABM programs converting target accounts through MQL → SQL → Opportunity → Open/Won, partnering with RevOps/Marketing Ops to ensure net-new leads met scoring criteria and delivered best-in-class sales-ready leads. Managed 12 annual virtual events/conferences and monthly webinars end-to-end, including delegate acquisition and post-event nurture, and built strategic partnerships (e.g., SWIFT, Finextra, EBA, Payments Association UK, Payments Canada). Improved email engagement by 36% and campaign ROI by 16% via A/B testing and landing page/CTA/nurture optimization; delivered 22% YoY marketing-influenced pipeline growth.

Senior Marketing Manager at Vyntra Global

Owned end-to-end marketing for a Fintech portfolio of 7–10 annual conferences, summits and webinars across the UK, Europe, Canada, Singapore and Africa; from promotional strategy through lead capture and post-event nurture, positioning each as must-attend for C-suite and senior executives in payments, compliance and financial services. Forged annual partnerships with associations and media partners (SWIFT, Finextra, EBAday); secured speaker and sponsor promotion across social, newsletters and email; drove events-attributed pipeline across a multi-continent portfolio, linking delegate registrations and sponsor leads to revenue outcomes. Created and implemented GTM marketing strategy aligned to ARR goals; led integrated and automated email campaigns (ICP-driven, ABM, nurture) on Salesforce and HubSpot; produced sales collateral (white papers, use cases, brochures, sales decks, BDR materials); ensured brand integrity; managed budgets and KPIs; coordinated cross-functional teams and agen

Head of Marketing at My Compliance Centre

Developed integrated brand and marketing strategy for a RegTech SaaS startup targeting financially regulated firms across the UK, US and Europe. Established CRM and marketing automation from the ground up using Salesforce & Pardot, including Engagement Studio nurture sequences for MQL/SQL conversion. Managed PPC, SEO, social media (organic & paid) and inbound lead generation campaigns; implemented 30-day content plans and ICP persona-based marketing for C-suite and compliance teams. Developed brand positioning and awareness campaigns; managed budgets, agencies and stakeholders.

Marketing Manager (FTC) at PayPoint PLC

Developed SaaS and PaaS demand generation campaign strategies and delivered go-to-market tactics across 28,000 UK retailers, increasing product awareness across Housing, Charities and Public sectors. Led omnichannel campaigns using SEO, social, email and PPC. Partnered with Sales, Corp Comms, Product and CX; measured campaign ROI via Salesforce and Pardot reporting. Recognised as PayPoint UK Values Champion (Oct 2021).

Marketing Manager, Client Services at PayPoint PLC

Developed FinTech (SaaS & PaaS) marketing and communications strategies; increased awareness of MultiPay’s omnichannel payments across Housing, Charities and Public sectors. Positioned PayPoint as a strategic payments partner; led digital marketing campaigns (SEO, social, email, PPC) and measured ROI through Salesforce and Pardot. Awarded PayPoint UK Values Champion, Oct 2021.

Marketing Growth Manager at Marketing Consulting Business

Built marketing, branding and demand generation capability for multiple B2B start-ups. Led digital strategy, GTM planning and multi-channel campaign execution to support growth initiatives.

Marketing Growth Director - Founder / Owner at Founder / Owner

Built marketing and branding capability for start-ups, including digital strategy and go-to-market planning; established marketing foundations and growth-focused campaigns for early-stage businesses.

Senior Brand Manager at Liberty Life Insurance Group

Custodian of Liberty Life Insurance Group brand; led brand positioning, architecture and corporate identity; developed group-wide marketing standards and minimum brand requirements.