Uli Azeredo

Dual role for US-based client Spring Point (MotorBase) modernizing a legacy platform with AI-powered capabilities; define product strategy and roadmap, write and refine user stories and acceptance criteria, prioritize the backlog, and lead sprint ceremonies with cross-functional squads. Conduct discovery, user interviews, and usability tests; translate insights into wireframes and end-to-end flows in Figma. Monitor analytics and KPIs to refine features post-launch. Contributed as Product Designer to the Pricing Analyzer product, improving information clarity, data visualization, and usability for complex B2B workflows.

Bridged strategy, roadmaps, and hands-on design execution for an AI-powered platform. Wrote and refined user stories and acceptance criteria, prioritized backlog, and led sprint ceremonies with cross-functional squads. Conducted discovery, usability testing, and analytics monitoring to iterate post-launch features. Contributed as a Senior Product Designer to pricing analytics, improved information clarity, data visualization, and usability for complex B2B workflows. Led UX/UI design for US-based client Spring Point's platform modernization.

Led UX design for digital health products using the Double Diamond framework; designed EMR workflows, patient scheduling interfaces, and Oncology D’Or mobile experiences including fast check-in kiosks and research management modules. Collaborated with medical and operations teams to reduce friction in patient onboarding and clinical processes.