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I am a Senior UX & Product Designer with over 7 years in UX and more than a decade in digital products. I focus on user-centered, data-informed experiences across finance, healthcare, supply chain, consulting, and industrial technology. I enjoy turning discovery findings into actionable designs, from research and design systems to high-fidelity prototypes, and collaborating closely with Product Managers and engineers in Agile teams. Currently, I balance Product Manager and Senior Product Designer responsibilities at SoftDesign for US-based AI-powered platforms, bridging strategy, roadmaps, and hands-on design execution. I’ve worked with teams ranging from 2–4 designers to 10–15 designer chapters, always aiming to align business goals with measurable user outcomes and scalable design systems in complex B2B ecosystems.…I am a Senior UX & Product Designer with over 7 years in UX and more than a decade in digital products. I focus on user-centered, data-informed experiences across finance, healthcare, supply chain, consulting, and industrial technology. I enjoy turning discovery findings into actionable designs, from research and design systems to high-fidelity prototypes, and collaborating closely with Product Managers and engineers in Agile teams. Currently, I balance Product Manager and Senior Product Designer responsibilities at SoftDesign for US-based AI-powered platforms, bridging strategy, roadmaps, and hands-on design execution. I’ve worked with teams ranging from 2–4 designers to 10–15 designer chapters, always aiming to align business goals with measurable user outcomes and scalable design systems in complex B2B ecosystems.

Uli Azeredo

UX Designer, Product Designer, UI Designer, +2

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I am a Senior UX & Product Designer with over 7 years in UX and more than a decade in digital products. I focus on user-centered, data-informed experiences across finance, healthcare, supply chain, consulting, and industrial technology. I enjoy turning discovery findings into actionable designs, from research and design systems to high-fidelity prototypes, and collaborating closely with Product Managers and engineers in Agile teams. Currently, I balance Product Manager and Senior Product Designer responsibilities at SoftDesign for US-based AI-powered platforms, bridging strategy, roadmaps, and hands-on design execution. I’ve worked with teams ranging from 2–4 designers to 10–15 designer chapters, always aiming to align business goals with measurable user outcomes and scalable design systems in complex B2B ecosystems.…I am a Senior UX & Product Designer with over 7 years in UX and more than a decade in digital products. I focus on user-centered, data-informed experiences across finance, healthcare, supply chain, consulting, and industrial technology. I enjoy turning discovery findings into actionable designs, from research and design systems to high-fidelity prototypes, and collaborating closely with Product Managers and engineers in Agile teams. Currently, I balance Product Manager and Senior Product Designer responsibilities at SoftDesign for US-based AI-powered platforms, bridging strategy, roadmaps, and hands-on design execution. I’ve worked with teams ranging from 2–4 designers to 10–15 designer chapters, always aiming to align business goals with measurable user outcomes and scalable design systems in complex B2B ecosystems.

Available to hire

I am a Senior UX & Product Designer with over 7 years in UX and more than a decade in digital products. I focus on user-centered, data-informed experiences across finance, healthcare, supply chain, consulting, and industrial technology. I enjoy turning discovery findings into actionable designs, from research and design systems to high-fidelity prototypes, and collaborating closely with Product Managers and engineers in Agile teams.

Currently, I balance Product Manager and Senior Product Designer responsibilities at SoftDesign for US-based AI-powered platforms, bridging strategy, roadmaps, and hands-on design execution. I’ve worked with teams ranging from 2–4 designers to 10–15 designer chapters, always aiming to align business goals with measurable user outcomes and scalable design systems in complex B2B ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

French

Advanced

Work Experience

Product Manager & Senior Product Designer at Soft Design

May 1, 2023 - Present

Bridged strategy, roadmaps, and hands-on design execution for an AI-powered platform. Wrote and refined user stories and acceptance criteria, prioritized backlog, and led sprint ceremonies with cross-functional squads. Conducted discovery, usability testing, and analytics monitoring to iterate post-launch features. Contributed as a Senior Product Designer to pricing analytics, improved information clarity, data visualization, and usability for complex B2B workflows. Led UX/UI design for US-based client Spring Point's platform modernization.

UX Designer at Neo Grid

January 1, 2021 - April 1, 2023

Led the Neo Grid Design System and maintained scalable Figma UI Kits and guidelines across multiple SaaS products. Drove discovery, user research, interviews, and usability testing, translating findings into intuitive interactions and high-fidelity prototypes aligned with business goals. Facilitated the Design Clan initiative to share best practices and ensure consistency across distributed design teams.

UX Designer at Pulsati (IT business & consulting)

December 1, 2021 - October 1, 2022

Led UX design for digital health products using the Double Diamond framework, serving patients, clinical staff, and researchers. Designed EMR workflows, patient scheduling interfaces, and Oncology D’Or mobile/app experiences, including fast check-in kiosks and research management modules. Collaborated closely with medical and operations teams to reduce friction in patient onboarding and clinical processes.

UX Designer at BySeven (IT business & consulting)

June 1, 2018 - December 1, 2020

Led UX, UI, branding assets for internal products and client solutions. Created responsive wireframes, UI components, and documentation in Figma and Adobe XD. Built and maintained the company website; conducted user interviews and usability testing to iterate on web apps.

Graphic Designer & Photographer at Freelance / Education & Health Sector

January 1, 2012 - January 1, 2018

Graphic design, photography, and marketing roles in education and health care, delivering visual identities, campaigns, and multimedia content for print and digital channels across multiple projects.

UX Designer at Pulsati

December 1, 2021 - October 1, 2022

Led UX design for digital health products using the Double Diamond framework; designed EMR workflows, patient scheduling interfaces, and Oncology D’Or mobile experiences including fast check-in kiosks and research management modules. Collaborated with medical and operations teams to reduce friction in patient onboarding and clinical processes.

Graphic Designer & Photographer at Freelance / Various

January 1, 2012 - December 31, 2018

Graphic design, photography, and marketing roles in education and health care; delivered visual identities, campaigns, and multimedia content for print and digital channels; managed social media and website assets.

Product Manager & Senior Product Designer at SoftDesign

May 1, 2023 - Present

Dual role for US-based client Spring Point (MotorBase) modernizing a legacy platform with AI-powered capabilities; define product strategy and roadmap, write and refine user stories and acceptance criteria, prioritize the backlog, and lead sprint ceremonies with cross-functional squads. Conduct discovery, user interviews, and usability tests; translate insights into wireframes and end-to-end flows in Figma. Monitor analytics and KPIs to refine features post-launch. Contributed as Product Designer to the Pricing Analyzer product, improving information clarity, data visualization, and usability for complex B2B workflows.

UX Designer at Neogrid

January 1, 2021 - April 1, 2023

Co-led the Neogrid Product Design System, maintaining scalable Figma UI Kits and guidelines for multiple SaaS products (EDI, Trade Marketing, Strategic Sourcing, VIU). Led discovery, user research, interviews, and usability testing, converting findings into intuitive interactions and high-fidelity prototypes aligned with business goals. Facilitated the “Design Clan” initiative to share best practices and ensure consistency across distributed design teams. Designed experiences on top of Neogrid’s AI-driven supply chain platform.

Graphic Designer & Photographer at Various (Earlier Career)

January 1, 2012 - January 1, 2018

Graphic design, photography, and marketing roles delivering visual identities, campaigns, and multimedia content for education and healthcare across print and digital channels.