Melissa Canavan
A GTM and growth leader with 15+ years of experience driving enterprise pipeline and revenue across B2B organizations, consistently delivering 2–3X growth.
About
A GTM and growth leader with 15+ years of experience driving enterprise pipeline and revenue across B2B organizations, consistently delivering 2–3X growth. Experienced in building and scaling integrated marketing engines across ABM, demand generation, field, and lifecycle, aligning cross-functional teams to drive measurable business impact and long-term growth.
- 14 years' experience
- Joined April 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
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Work experience· 13 roles
Lead marketing initiatives, align with technology partners on GTM objectives, co-develop joint campaigns, and drive shared pipeline growth through ABM and demand generation strategies.
Led ABM program across partner ecosystem, driving better account penetration and co-sell opportunities by integrating partner solutions into ABX campaigns and leveraging joint value propositions.
Achieved 35% growth in SQLs by engineering seamless marketing–sales integration and synchronization; developed 1:1 and 1:few demand generation programs and leveraged partnerships to deliver targeted ABX experiences.
Education· 7
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