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I’m Patricia Knabe, a content strategist and creative director specializing in emotionally intelligent storytelling for women’s wellness brands. I design Instagram content strategies that connect with women over 40, addressing energy, identity, health, and emotional wellbeing with respect and empathy. My approach blends wellness expertise, psychology-driven communication, and high-end visual storytelling to build trust and meaningful engagement beyond traditional social media marketing. I focus on reels-first strategies, human-toned copy, audience insight, and brand coherence to create content that feels safe, intimate, and intelligent.…I’m Patricia Knabe, a content strategist and creative director specializing in emotionally intelligent storytelling for women’s wellness brands. I design Instagram content strategies that connect with women over 40, addressing energy, identity, health, and emotional wellbeing with respect and empathy. My approach blends wellness expertise, psychology-driven communication, and high-end visual storytelling to build trust and meaningful engagement beyond traditional social media marketing. I focus on reels-first strategies, human-toned copy, audience insight, and brand coherence to create content that feels safe, intimate, and intelligent.

Patricia Knabe

Content Designer, Copywriter, Writer, +2

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I’m Patricia Knabe, a content strategist and creative director specializing in emotionally intelligent storytelling for women’s wellness brands. I design Instagram content strategies that connect with women over 40, addressing energy, identity, health, and emotional wellbeing with respect and empathy. My approach blends wellness expertise, psychology-driven communication, and high-end visual storytelling to build trust and meaningful engagement beyond traditional social media marketing. I focus on reels-first strategies, human-toned copy, audience insight, and brand coherence to create content that feels safe, intimate, and intelligent.…I’m Patricia Knabe, a content strategist and creative director specializing in emotionally intelligent storytelling for women’s wellness brands. I design Instagram content strategies that connect with women over 40, addressing energy, identity, health, and emotional wellbeing with respect and empathy. My approach blends wellness expertise, psychology-driven communication, and high-end visual storytelling to build trust and meaningful engagement beyond traditional social media marketing. I focus on reels-first strategies, human-toned copy, audience insight, and brand coherence to create content that feels safe, intimate, and intelligent.

Available to hire

I’m Patricia Knabe, a content strategist and creative director specializing in emotionally intelligent storytelling for women’s wellness brands. I design Instagram content strategies that connect with women over 40, addressing energy, identity, health, and emotional wellbeing with respect and empathy.

My approach blends wellness expertise, psychology-driven communication, and high-end visual storytelling to build trust and meaningful engagement beyond traditional social media marketing. I focus on reels-first strategies, human-toned copy, audience insight, and brand coherence to create content that feels safe, intimate, and intelligent.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

German

Fluent

English

Fluent

French

Intermediate

Italian

Intermediate

Work Experience

Founder & Content Creator at Knabe Healthy Life

January 1, 2020 - Present

Founded and led content strategy focused on women’s health, energy recovery, and microbiome education. Produced educational and emotionally resonant content that translated complex health topics into accessible narratives. Wrote scripts and captions for social media and digital platforms. Built a trust-based communication style addressing sensitive topics such as fatigue, burnout, and identity. Designed wellness programs aligned with audience needs and behavioral transformation.

Radio Host & Content Communicator at No estás loca, es tu microbiota

January 1, 2025 - Present

Host of a wellness-focused program exploring gut health, emotional wellbeing, and female health. Interviewed experts and translated complex topics into clear, empathetic communication. Strengthened storytelling and audience connection through voice and narrative.

Creative Director & Visual Storyteller at International Clients

January 1, 1998 - January 1, 2020

Directed visual content and storytelling for high-end international clients. Developed aesthetic direction, visual communication, and emotional impact. Created content aligned with brand identity and audience perception. Demonstrated a deep understanding of what makes content engaging, refined, and human-centered.