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I'm Dominika Sroczak, a Product Designer with 5+ years of experience shaping products in MarTech, E-commerce, Publishing, and Advertising technology. I translate complex business and user needs into intuitive, scalable solutions that delight users and drive business outcomes. I combine user research, systems thinking, and strong visual design to create cohesive experiences. I'm collaborative, curious, and obsessed with turning insights into design systems and scalable interfaces.…I'm Dominika Sroczak, a Product Designer with 5+ years of experience shaping products in MarTech, E-commerce, Publishing, and Advertising technology. I translate complex business and user needs into intuitive, scalable solutions that delight users and drive business outcomes. I combine user research, systems thinking, and strong visual design to create cohesive experiences. I'm collaborative, curious, and obsessed with turning insights into design systems and scalable interfaces.

Dominika Sroczak

Product Designer, UX Designer, UI Designer, +2

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I'm Dominika Sroczak, a Product Designer with 5+ years of experience shaping products in MarTech, E-commerce, Publishing, and Advertising technology. I translate complex business and user needs into intuitive, scalable solutions that delight users and drive business outcomes. I combine user research, systems thinking, and strong visual design to create cohesive experiences. I'm collaborative, curious, and obsessed with turning insights into design systems and scalable interfaces.…I'm Dominika Sroczak, a Product Designer with 5+ years of experience shaping products in MarTech, E-commerce, Publishing, and Advertising technology. I translate complex business and user needs into intuitive, scalable solutions that delight users and drive business outcomes. I combine user research, systems thinking, and strong visual design to create cohesive experiences. I'm collaborative, curious, and obsessed with turning insights into design systems and scalable interfaces.

Available to hire

I’m Dominika Sroczak, a Product Designer with 5+ years of experience shaping products in MarTech, E-commerce, Publishing, and Advertising technology. I translate complex business and user needs into intuitive, scalable solutions that delight users and drive business outcomes.

I combine user research, systems thinking, and strong visual design to create cohesive experiences. I’m collaborative, curious, and obsessed with turning insights into design systems and scalable interfaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Polish

Fluent

Work Experience

UX/UI Designer at Wex Photo Video

January 1, 2025 - Present

Leading redesign of the checkout experience to reduce friction and improve conversion, targeting a +20% increase in sales. Identified bottlenecks in the user journey and proposed data-informed improvements to shorten time-to-purchase. Aligned the design system with a new brand direction to ensure consistency and scalability across the platform. Improved product and landing pages to better support user decision-making and business goals.

Product Designer at Polska Press

April 1, 2023 - December 1, 2024

Led end-to-end design of an internal Advertising Management system, reducing reliance on external tools and improving operational efficiency. Translated complex business and technical constraints into scalable product solutions for multiple teams (EVO & AdTech). Improved collaboration between business and engineering by clarifying requirements and aligning stakeholders early in the process. Conducted user interviews and usability tests to uncover pain points and validate design decisions. Defined and implemented a design system (MUI, Vuetify) to increase design consistency and development speed. Delivered high-fidelity prototypes and worked closely with developers to ensure accurate implementation.

Product Designer at SurferSEO

June 1, 2022 - April 1, 2023

Designed an AI-powered content optimization feature that increased user adoption from 15% to 45% within 3 months. Identified user needs around SEO writing workflows and translated them into actionable product features. Contributed to scaling and simplifying the design system, improving team efficiency and consistency. Collaborated cross-functionally to align product direction with user and business goals.

UX/UI Designer at Landingi

February 1, 2020 - June 1, 2022

Led end-to-end redesign of the core product (landing page editor), improving usability and product consistency. Increased user satisfaction by 20% and retention by 8% through iterative, research-driven improvements. Improved task completion rates and reduced support tickets by simplifying key user flows. Collaborated closely with developers during ideation and implementation to ensure feasible and efficient solutions. Conducted usability testing and competitive analysis to inform product decisions.

Web Designer at Landingi (Gliwice)

November 1, 2017 - February 1, 2020

Designed landing page templates and bespoke landing pages for clients. Supported Marketing Department with creatives for campaigns and blog (animated banners, PDFs, landing pages). Contributed to product development by designing assets and actively supporting UX editor improvements.

Email Designer at Wex Photo Video (London)

December 1, 2015 - September 1, 2017

Designing and coding new responsive email templates, digital campaigns (emails, landing pages, GDNs, web banners, HTML5 banners).

Junior Graphic Designer at Wex Photo Video (London)

March 1, 2015 - December 1, 2015

Interpreting the business needs and developing a concept to meet objectives. Proofreading to ensure accuracy. Contributing ideas and design artwork to the overall brief. Working on layouts and art pages ready for print. Creating engaging web advertising including animated GIFs or HTML banners. Creating exhibition/assets for events. Collaborating with printers, copywriters, other designers, web developers and marketing specialists.