Yannick Dangoumba

Content Designer at Proximus Group

Content creation and optimization: product pages, service pages, blog posts, etc. Developing performance-driven SEO & GEO strategic recommendations. UX copywriting: optimizing user journeys and messaging to maximize conversion. Performance tracking and reporting (traffic, rankings, growth opportunities). Close collaboration with UX/UI teams, Webmasters, Data Analysts, Go-To-Market, the Legal Department, and Digital Expert.

Digital Analyst at FCR Media Belgium

Defined and managed content strategy and internal linking; developed full-funnel digital SEO strategies for 50+ B2B/B2C brands; led SEO initiatives to improve visibility and brand positioning for 50+ websites; managed the SEO performance of 800+ luxury hotels worldwide; maintained brand consistency across landing pages; ensured content tone and accuracy of website content in four languages; reporting and fixing technical bugs on the website; editorial workflow with Drupal CMS; executed multilingual content strategies for European clients with outreach; managed cross-channel digital content plans with a design-driven approach.

Digital Marketing Specialist at Triptease

Led digital marketing initiatives including SEO, content marketing and multilingual outreach; collaborated with cross-functional teams to optimize customer acquisition and retention.

Digital Marketing Associate at National Bank of Belgium

Developed and executed digital marketing campaigns and content across multiple channels; enhanced online presence and engagement.