Available to hire
I am a corporate communications and PR professional with 20+ years of international experience spanning Ireland, New Zealand and Canada. I excel at making complex messaging clear and building compelling brand narratives that resonate with broad audiences.
As a media psychology and audience expert, I’ve created product launches, led national online campaigns, written theatre, radio and TV scripts, and managed communications for major brands including Motorola, Nokia, Cadbury, RTÉ and Eircom. I am also a Canadian paralegal working across cross-border regulatory contexts.
Experience Level
Expert
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Language
English
Fluent
Irish
Advanced
French
Intermediate
German
Intermediate
Work Experience
Communications Manager at Vrin Media
January 1, 2018 - PresentEstablished Vrin Media as a full-service communications agency; provides B2B/B2C communications, branding, copywriting, scriptwriting, film production and account management for clients.
Co-Founder at Arcs World Sustainable Development Inc.
January 1, 2016 - PresentCo-founded and launched a Canadian software engineering & recruitment company; built startup infrastructure and led initial business development.
Digital Marketing Account Manager at Page7 Media Publishing House
January 1, 2007 - January 1, 2009Managed digital marketing accounts, site monetization and advertising copywriting for a Dublin-based publishing house.
Corporate & Television Script, Speech & Pitch Writer at Promedia TV
January 1, 2004 - January 1, 2007Wrote corporate and TV scripts, speeches and pitches for broadcast and corporate communications.
Public Relations Information Manager at RTÉ – National TV & Radio Broadcaster
January 1, 2001 - January 1, 2004Managed PR information and complaints office; handled communications for the broadcaster.
Public Relations Personnel Manager, Audience & VIP Management at RTÉ – National TV & Radio Broadcaster
January 1, 2004 - January 1, 2006Managed PR personnel; audience & VIP management for four live TV shows.
Academic Editor, Publisher’s Assistant & Copywriter at EDCO (Educational Publishing Company)
January 1, 2001 - January 1, 2003Academic editing, publishing support and contracted copywriting.
Copywriter (contracted) at McConnell’s Advertising
January 1, 2001 - December 31, 2001Contract copywriter for Dublin agency; various client campaigns.
Copywriter (contracted) at Hot Mustard Advertising Agency
January 1, 2001 - December 31, 2001Contract copywriter for NZ agency; contributed to multiple campaigns.
Copywriter (contracted) at Smyth Brand Public Relations
January 1, 2001 - December 31, 2001Contract copywriter for NZ-based PR agency; executed messaging and content.
Copywriter at Arks Advertising / Euro RSCG Young
January 1, 1999 - December 31, 2001Contract copywriter contributing to brand campaigns in Dublin.
Stay-at-home Parent
January 1, 2009 - December 31, 2016Emigrated to Canada and dedicated time to raising three children, including one with special needs; developed strong organizational, budgeting and multitasking skills.
Digital Marketing Account Manager, Site Monetization & Advertising Copywriting at Page7 Media Publishing House
January 1, 2007 - December 31, 2009Managed digital marketing campaigns, site monetization and advertising copywriting for multiple clients.
Public Relations Information Manager at RTÉ – National TV & Radio Broadcaster, Ireland
January 1, 2001 - December 31, 2004Managed public relations information and complaints office.
Public Relations Personnel Manager, Audience & VIP Management & Correspondence of 4 Live TV shows at RTÉ – National TV & Radio Broadcaster, Ireland
January 1, 2004 - December 31, 2006Led PR personnel management and audience/VIP activities for four live TV shows.
Academic Editor, Publisher’s Assistant & Copywriter at EDCO, The Educational Publishing Company, Dublin, Ireland
January 1, 2001 - December 31, 2003Academic editing, publishing support and contracted copywriting.
Copywriter (contracted) at Hot Mustard Advertising Agency, New Zealand
January 1, 2001 - December 31, 2003Contracted copywriter contributing to campaigns and brand messaging.
Education
PhD Candidate at Fielding Graduate University
January 1, 2024 - April 17, 2026Senior Paralegal Diploma at Online Training College of Law (OTC) - Canada
January 1, 2024 - April 17, 2026Paralegal Diploma at Online Training College of Law (OTC) - Canada
January 1, 2020 - April 17, 2026Certificate in E-Commerce at Fas Online
January 1, 2007 - January 1, 2007Certificate in Website Creation at Fas Online
January 1, 2007 - January 1, 2007Certificate in Directing Actors/ Performers for Camera at Gaeity School of Acting
January 1, 2005 - January 1, 2005Honours Certificate in Journalistic Writing & Research at Screen Training Ireland with BBC
January 1, 2003 - January 1, 2003German Language Levels 1-3 at Sanford Language Institute
January 1, 2003 - December 31, 2006Honours Postgraduate Certificate in Public Relations at University College Dublin (UCD)
January 1, 2002 - December 31, 2002MA in Film Production & Media Communications at Dublin Institute of Technology
January 1, 1998 - December 31, 1999BA in Humanities at Trinity University Dublin
January 1, 1993 - December 31, 1998High School Diploma at St. Tiernan's Community School
January 1, 1990 - December 31, 1993PhD Candidate in Media Psychology (emphasis on technology and neurology) at Fielding Graduate University
January 1, 2024 - May 1, 2026Senior Paralegal Diploma at Online Training College of Law (Canada) OTC
January 1, 2020 - May 1, 2026Paralegal Diploma at Online Training College of Law (Canada) OTC
January 1, 2020 - May 1, 2026Certificate in E-Commerce at Fas Online, Ireland
January 1, 2007 - May 1, 2026Certificate in Website Creation at Fas Online, Ireland
January 1, 2007 - May 1, 2026Certificate in Directing Actors/ Performers for Camera at Gaeity School of Acting, Dublin, Ireland
January 1, 2005 - May 1, 2026Honours Certificate in Journalistic Writing & Research at Screen Training Ireland with BBC
January 1, 2003 - May 1, 2026German Language Levels 1-3 at Sanford Language Institute, Dublin, Ireland
January 1, 2003 - January 1, 2006Honours Postgraduate Certificate in Public Relations at University College Dublin (UCD), Ireland
January 1, 2002 - May 1, 2026MA in Film Production & Media Communications at Dublin Institute of Technology
January 1, 1998 - December 31, 1999BA in Humanities at Trinity College Dublin
January 1, 1993 - December 31, 1998High School Diploma (7 Honours) at St. Tiernan's Community School
January 1, 1990 - December 31, 1993Qualifications
Senior Paralegal Diploma
January 1, 2024 - April 17, 2026Paralegal Diploma
January 1, 2020 - April 17, 2026Certificate in E-Commerce
January 1, 2007 - January 1, 2007Certificate in Website Creation
January 1, 2007 - January 1, 2007Honours Certificate in Journalistic Writing & Research
January 1, 2003 - January 1, 2003Honours Postgraduate Certificate in Public Relations
January 1, 2002 - December 31, 2002German Language Levels 1-3
January 1, 2003 - December 31, 2006Irish/ European & Canadian Citizenship
January 11, 2030 - May 1, 2026Licensed Swimming Coach
January 11, 2030 - May 1, 2026Licensed Lifeguard
January 11, 2030 - May 1, 2026Licensed Scuba Diving Dive Master
January 11, 2030 - May 1, 2026Driver’s Licence
January 11, 2030 - May 1, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Financial Services, Travel & Hospitality, Telecommunications
Experience Level
Expert
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Expert
Expert
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