I’m a freelance brand and content marketing specialist based in Amsterdam, with 9+ years of international experience across Europe and Asia. I help brands turn complex ideas into clear, engaging campaigns that connect with the right audience. My experience covers brand strategy, social media content, short-form video, copywriting, email marketing, digital campaigns, events, and community building. I’m comfortable developing the strategy, coordinating creatives and partners, and producing hands-on content. Throughout my career, I’ve managed integrated campaigns for healthcare, technology, and innovation brands, supported more than 12 ventures, delivered major European events, and produced international livestreams reaching over one million viewers. More recently, I created social video content for a personal trainer that helped generate five new clients, while also growing my own YouTube and Instagram channels. As a native Mandarin speaker with professional English and experience working across European and Chinese markets, I’m especially well suited to international campaigns and brands looking to connect with cross-cultural audiences. I can help with: Brand and campaign strategy Social media and short-form video content Content calendars, scripts, and copywriting Email and CRM campaigns Product launches and event promotion Influencer and community partnerships English–Mandarin content adaptation Campaign reporting and optimization I’m creative, reliable, and highly organized, and I enjoy working with ambitious brands that want both strong ideas and practical execution.

I’m a freelance brand and content marketing specialist based in Amsterdam, with 9+ years of international experience across Europe and Asia. I help brands turn complex ideas into clear, engaging campaigns that connect with the right audience. My experience covers brand strategy, social media content, short-form video, copywriting, email marketing, digital campaigns, events, and community building. I’m comfortable developing the strategy, coordinating creatives and partners, and producing hands-on content. Throughout my career, I’ve managed integrated campaigns for healthcare, technology, and innovation brands, supported more than 12 ventures, delivered major European events, and produced international livestreams reaching over one million viewers. More recently, I created social video content for a personal trainer that helped generate five new clients, while also growing my own YouTube and Instagram channels. As a native Mandarin speaker with professional English and experience working across European and Chinese markets, I’m especially well suited to international campaigns and brands looking to connect with cross-cultural audiences. I can help with: Brand and campaign strategy Social media and short-form video content Content calendars, scripts, and copywriting Email and CRM campaigns Product launches and event promotion Influencer and community partnerships English–Mandarin content adaptation Campaign reporting and optimization I’m creative, reliable, and highly organized, and I enjoy working with ambitious brands that want both strong ideas and practical execution.

Available to hire

I’m a freelance brand and content marketing specialist based in Amsterdam, with 9+ years of international experience across Europe and Asia.

I help brands turn complex ideas into clear, engaging campaigns that connect with the right audience. My experience covers brand strategy, social media content, short-form video, copywriting, email marketing, digital campaigns, events, and community building. I’m comfortable developing the strategy, coordinating creatives and partners, and producing hands-on content.

Throughout my career, I’ve managed integrated campaigns for healthcare, technology, and innovation brands, supported more than 12 ventures, delivered major European events, and produced international livestreams reaching over one million viewers. More recently, I created social video content for a personal trainer that helped generate five new clients, while also growing my own YouTube and Instagram channels.

As a native Mandarin speaker with professional English and experience working across European and Chinese markets, I’m especially well suited to international campaigns and brands looking to connect with cross-cultural audiences.

I can help with:

Brand and campaign strategy
Social media and short-form video content
Content calendars, scripts, and copywriting
Email and CRM campaigns
Product launches and event promotion
Influencer and community partnerships
English–Mandarin content adaptation
Campaign reporting and optimization

I’m creative, reliable, and highly organized, and I enjoy working with ambitious brands that want both strong ideas and practical execution.

See more

Language

English
Fluent
Dutch
Intermediate
French
Beginner

Work Experience

Brand Marketing Manager at NLC Health Ventures
January 1, 2025 - Present
Designed and executed integrated communications and brand strategies across 12+ ventures, driving alignment and measurable performance improvements. Implemented a data-driven performance marketing framework, reducing costs by 12% while optimizing acquisition campaigns. Led launch communications and internal brand activations for onboard venture teams. Managed marketing budgets and vendor contracts to ensure ROI-focused spend, and delivered monthly digital performance reports and insights to leadership. Owned brand presence at 5+ global trade shows (ISE, MWC, Smart City Expo), generating 600+ qualified leads. Directed creative agencies to deliver 50+ multilingual brand assets ensuring consistency across EMEA. Built and scaled an internal content hub for 150+ staff to improve knowledge sharing and team alignment. Achieved 40% budget savings through vendor negotiations and optimized event strategy.
Brand Performance Marketing Manager at NLC Health Ventures
January 1, 2025 - Present
Led integrated seasonal digital campaigns across CRM, paid media, and e-commerce touchpoints, contributing to 20% YoY growth in MQLs. Designed audience-led consumer journeys and persona-based CRM flows; increased email open rates and improved follow-through rates. Acted as a key connector between global direction and regional execution, ensuring consistency of messaging and channel priorities across markets. Owned performance dashboards in Power BI and translated insights into actionable optimization plans.
Integrated Marketing Manager (EMEA) at Advantech Europe
January 1, 2023 - December 31, 2025
Integrated brand activations across European markets to generate 600+ qualified leads through major industry events. Directed creative agencies to deliver 50+ multilingual assets while ensuring brand consistency across regions. Built and scaled a centralized content hub for 150+ stakeholders, improving alignment and efficiency. Optimized vendor strategy and marketing investments, achieving 40% cost savings.
Marketing Communications Manager at Hikvision Europe
January 1, 2022 - December 31, 2023
Planned and executed integrated marketing communication campaigns across digital channels, increasing engagement by 50%. Developed campaign messaging and creative assets aligned with product positioning and customer needs. Delivered omnichannel activation strategies combining digital, webinars, and partner engagement. Collaborated with internal teams and partners to ensure consistent messaging across markets.
Marketing Community Manager at nihub Incubator
February 1, 2018 - October 31, 2021

Education

Master of Arts in Advertising and Marketing at University of Leeds
September 1, 2016 - November 30, 2017
Dissertation scored distinction
Bachelor of International Business & Finance at Qingdao University, China
September 1, 2008 - June 30, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Healthcare, Financial Services, Education, Other