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I'm a strategic and creative brand marketing professional with 9+ years of international experience across financial services, health care, and technology. I design and execute integrated communications and brand strategies that align stakeholders and drive growth. I'm adept at managing budgets, guiding cross-functional teams, and delivering multi-channel communications across EMEA and APAC. I'm fluent in English and Mandarin. I'm passionate about leveraging data-driven marketing to accelerate growth, optimize acquisition, and create engaging brand experiences. I thrive in collaborative environments, turning complex problems into clear, impactful campaigns and helping teams scale together.…I'm a strategic and creative brand marketing professional with 9+ years of international experience across financial services, health care, and technology. I design and execute integrated communications and brand strategies that align stakeholders and drive growth. I'm adept at managing budgets, guiding cross-functional teams, and delivering multi-channel communications across EMEA and APAC. I'm fluent in English and Mandarin. I'm passionate about leveraging data-driven marketing to accelerate growth, optimize acquisition, and create engaging brand experiences. I thrive in collaborative environments, turning complex problems into clear, impactful campaigns and helping teams scale together.

Qi Dong

Growth Marketer, Marketing Strategist, Brand Strategist, +1

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I'm a strategic and creative brand marketing professional with 9+ years of international experience across financial services, health care, and technology. I design and execute integrated communications and brand strategies that align stakeholders and drive growth. I'm adept at managing budgets, guiding cross-functional teams, and delivering multi-channel communications across EMEA and APAC. I'm fluent in English and Mandarin. I'm passionate about leveraging data-driven marketing to accelerate growth, optimize acquisition, and create engaging brand experiences. I thrive in collaborative environments, turning complex problems into clear, impactful campaigns and helping teams scale together.…I'm a strategic and creative brand marketing professional with 9+ years of international experience across financial services, health care, and technology. I design and execute integrated communications and brand strategies that align stakeholders and drive growth. I'm adept at managing budgets, guiding cross-functional teams, and delivering multi-channel communications across EMEA and APAC. I'm fluent in English and Mandarin. I'm passionate about leveraging data-driven marketing to accelerate growth, optimize acquisition, and create engaging brand experiences. I thrive in collaborative environments, turning complex problems into clear, impactful campaigns and helping teams scale together.

Available to hire

I’m a strategic and creative brand marketing professional with 9+ years of international experience across financial services, health care, and technology. I design and execute integrated communications and brand strategies that align stakeholders and drive growth. I’m adept at managing budgets, guiding cross-functional teams, and delivering multi-channel communications across EMEA and APAC. I’m fluent in English and Mandarin.

I’m passionate about leveraging data-driven marketing to accelerate growth, optimize acquisition, and create engaging brand experiences. I thrive in collaborative environments, turning complex problems into clear, impactful campaigns and helping teams scale together.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Dutch

Intermediate

French

Beginner

Work Experience

Brand Performance Marketing Manager at LCH Health Ventures

January 1, 2025 - Present

Led integrated seasonal digital campaigns across CRM, paid media, and e-commerce touchpoints, contributing to 20% YoY growth in MQLs. Designed audience-led consumer journeys and persona-based CRM flows; increased email open rates and improved follow-through rates. Acted as a key connector between global direction and regional execution, ensuring consistency of messaging and channel priorities across markets. Owned performance dashboards in Power BI and translated insights into actionable optimization plans.

Brand Marketing Manager at Advantech Europe

January 1, 2023 - January 1, 2025

Delivered regional CRM and digital channel strategies supporting multi-market product launches across EMEA. Improved newsletter open rates by 22% through structured subject-line testing and personalized segmentation strategies. Collaborated with UX and data teams to translate consumer insights into refined messaging and journey improvements.

Customer Success Specialist at HSBC Qingdao

January 1, 2012 - January 1, 2016

Supported customer success initiatives in a multinational banking environment, focusing on client satisfaction, onboarding, and cross-selling; collaborated with regional teams to streamline processes and improve client journeys.

Marketing & Community Manager at Nihub Incubator

January 1, 2018 - January 1, 2021

Led digital and event-driven marketing strategies to attract global tech startups and investors. Spearheaded the European Online Forum at the 2021 World AI Conference, achieving significant live viewership and engagement.

Brand Marketing & Performance Manager at Health Ventures

January 1, 2023 - Present

Designed and executed integrated communications and brand strategies across 12+ ventures, driving alignment and measurable performance improvements. Implemented a data-driven performance marketing framework, reducing acquisition costs. Led launch communications and internal brand activations to onboard venture teams. Managed marketing budgets and vendor contracts to ensure ROI-focused spend. Delivered monthly digital performance reports and insights to leadership. Built and scaled an internal content hub for 150+ staff to improve knowledge sharing and team alignment. Achieved budget savings through vendor negotiations and optimized event strategy.

Marketing Communications Manager at Hikvision Europe

January 1, 2018 - January 1, 2021

Launched go-to-market campaigns across LinkedIn and Google Ads, boosting engagement. Produced and managed 25+ creative campaigns to support product launches. Organized quarterly webinars to increase partner engagement and customer acquisition, with international webinars across Europe to drive adoption.

Customer Success Specialist at HSBC China

January 1, 2012 - January 1, 2016

Managed customer relationships and supported marketing initiatives. Leveraged CRM (Salesforce), marketing automation (Pardot, HubSpot), and analytics tools (Google Analytics, GA4, Power BI). Coordinated cross-functional efforts and contributed to data-driven marketing activities.