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I'm Juliana Pérez, a results-driven leader with over 7 years in Digital Marketing and Media, specializing in driving eCommerce growth and conversion optimization across the Andean Region. I bridge brand equity and performance marketing to optimize the shopper journey, with a focus on FMCG and pharmaceutical sectors. I translate global frameworks into high-performing local execution, transitioning businesses to robust first-party data models while leveraging retail media insights to maximize digital shelf excellence. I collaborate with cross-functional teams and partners to deliver measurable outcomes and sustainable growth.…I'm Juliana Pérez, a results-driven leader with over 7 years in Digital Marketing and Media, specializing in driving eCommerce growth and conversion optimization across the Andean Region. I bridge brand equity and performance marketing to optimize the shopper journey, with a focus on FMCG and pharmaceutical sectors. I translate global frameworks into high-performing local execution, transitioning businesses to robust first-party data models while leveraging retail media insights to maximize digital shelf excellence. I collaborate with cross-functional teams and partners to deliver measurable outcomes and sustainable growth.

Juliana Pérez

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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I'm Juliana Pérez, a results-driven leader with over 7 years in Digital Marketing and Media, specializing in driving eCommerce growth and conversion optimization across the Andean Region. I bridge brand equity and performance marketing to optimize the shopper journey, with a focus on FMCG and pharmaceutical sectors. I translate global frameworks into high-performing local execution, transitioning businesses to robust first-party data models while leveraging retail media insights to maximize digital shelf excellence. I collaborate with cross-functional teams and partners to deliver measurable outcomes and sustainable growth.…I'm Juliana Pérez, a results-driven leader with over 7 years in Digital Marketing and Media, specializing in driving eCommerce growth and conversion optimization across the Andean Region. I bridge brand equity and performance marketing to optimize the shopper journey, with a focus on FMCG and pharmaceutical sectors. I translate global frameworks into high-performing local execution, transitioning businesses to robust first-party data models while leveraging retail media insights to maximize digital shelf excellence. I collaborate with cross-functional teams and partners to deliver measurable outcomes and sustainable growth.

Available to hire

I’m Juliana Pérez, a results-driven leader with over 7 years in Digital Marketing and Media, specializing in driving eCommerce growth and conversion optimization across the Andean Region. I bridge brand equity and performance marketing to optimize the shopper journey, with a focus on FMCG and pharmaceutical sectors.

I translate global frameworks into high-performing local execution, transitioning businesses to robust first-party data models while leveraging retail media insights to maximize digital shelf excellence. I collaborate with cross-functional teams and partners to deliver measurable outcomes and sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Andean Media Chief Beauty & Wellbeing at Unilever

February 1, 2023 - December 1, 2025

Led Unilever's commerce and digital growth strategy for the Andean region, collaborating with partners such as Google, Meta, and TikTok; managed media and retail agency relationships and steered digital shelf excellence. Analyzed data to optimize campaigns and oversaw a substantial budget, aligning media investment with eCommerce performance and shopper insights to drive sell-out.

Account Manager at Proximity BBDO

October 1, 2021 - February 1, 2023

Directed the strategic integration of multi-agency plans (PR, Media, BTL) for a global consumer portfolio, leading 360-degree campaigns and project management to meet KPI targets and drive brand conversion. Collaborated with cross-functional teams and analyzed performance indicators, contributing to award-winning work.

Brand Manager at Lowe SPP3 Mass

September 1, 2020 - October 1, 2021

Led creative teams, developed and executed strategic digital campaigns, conducted consumer research to uncover insights, supported paid media activation, and performed performance reviews to optimize outcomes.

Account Executive & Project Manager at DDB

September 1, 2019 - April 1, 2020

Bridged global strategy with LATAM execution, coordinating large-scale product launches and digital site maintenance; ensured timely delivery and high-quality output while driving creative work that earned recognition at major awards.

Account Executive at Franca Agency

October 1, 2018 - July 1, 2019

Managed internal communications and HR-related communications for pharmaceutical clients; developed and executed comprehensive marketing campaigns, including content management, media plans, and social media reporting to optimize performance.

Strategic Planner Intern at DDB

June 1, 2017 - December 1, 2017

Supported strategic planning through research and data analysis, contributing to consumer insights, market trends, campaign briefs, and strategic recommendations; monitored campaign performance.