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I am a strategic and results-driven media leader with deep expertise in digital transformation and full-funnel audience strategies across the Andean cluster. I drive strategic co-leadership to align international frameworks with local market dynamics, and I lead media innovation through robust test-and-learn agendas. I leverage high-level negotiations with global partners like Google, TikTok, and Meta to secure added value and operational excellence, working cross-functionally with Marketing, Analytics, and Trade teams to synchronize branding and performance. I deliver measurable business impact through data-driven insights, including Brand Lifts and MMMs, to optimize consumer journeys and maintain market leadership in FMCG and Beauty. I’ve led regional growth across Andean markets, scaling best practices to maximize media performance and digital sales. My approach combines strategic leadership with hands-on execution, agile project management, and close collaboration with retailers and agencies to ensure seamless consumer experiences from discovery to purchase.…I am a strategic and results-driven media leader with deep expertise in digital transformation and full-funnel audience strategies across the Andean cluster. I drive strategic co-leadership to align international frameworks with local market dynamics, and I lead media innovation through robust test-and-learn agendas. I leverage high-level negotiations with global partners like Google, TikTok, and Meta to secure added value and operational excellence, working cross-functionally with Marketing, Analytics, and Trade teams to synchronize branding and performance. I deliver measurable business impact through data-driven insights, including Brand Lifts and MMMs, to optimize consumer journeys and maintain market leadership in FMCG and Beauty. I’ve led regional growth across Andean markets, scaling best practices to maximize media performance and digital sales. My approach combines strategic leadership with hands-on execution, agile project management, and close collaboration with retailers and agencies to ensure seamless consumer experiences from discovery to purchase.

Juliana Pérez Naranjo

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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I am a strategic and results-driven media leader with deep expertise in digital transformation and full-funnel audience strategies across the Andean cluster. I drive strategic co-leadership to align international frameworks with local market dynamics, and I lead media innovation through robust test-and-learn agendas. I leverage high-level negotiations with global partners like Google, TikTok, and Meta to secure added value and operational excellence, working cross-functionally with Marketing, Analytics, and Trade teams to synchronize branding and performance. I deliver measurable business impact through data-driven insights, including Brand Lifts and MMMs, to optimize consumer journeys and maintain market leadership in FMCG and Beauty. I’ve led regional growth across Andean markets, scaling best practices to maximize media performance and digital sales. My approach combines strategic leadership with hands-on execution, agile project management, and close collaboration with retailers and agencies to ensure seamless consumer experiences from discovery to purchase.…I am a strategic and results-driven media leader with deep expertise in digital transformation and full-funnel audience strategies across the Andean cluster. I drive strategic co-leadership to align international frameworks with local market dynamics, and I lead media innovation through robust test-and-learn agendas. I leverage high-level negotiations with global partners like Google, TikTok, and Meta to secure added value and operational excellence, working cross-functionally with Marketing, Analytics, and Trade teams to synchronize branding and performance. I deliver measurable business impact through data-driven insights, including Brand Lifts and MMMs, to optimize consumer journeys and maintain market leadership in FMCG and Beauty. I’ve led regional growth across Andean markets, scaling best practices to maximize media performance and digital sales. My approach combines strategic leadership with hands-on execution, agile project management, and close collaboration with retailers and agencies to ensure seamless consumer experiences from discovery to purchase.

Available to hire

I am a strategic and results-driven media leader with deep expertise in digital transformation and full-funnel audience strategies across the Andean cluster. I drive strategic co-leadership to align international frameworks with local market dynamics, and I lead media innovation through robust test-and-learn agendas. I leverage high-level negotiations with global partners like Google, TikTok, and Meta to secure added value and operational excellence, working cross-functionally with Marketing, Analytics, and Trade teams to synchronize branding and performance. I deliver measurable business impact through data-driven insights, including Brand Lifts and MMMs, to optimize consumer journeys and maintain market leadership in FMCG and Beauty.

I’ve led regional growth across Andean markets, scaling best practices to maximize media performance and digital sales. My approach combines strategic leadership with hands-on execution, agile project management, and close collaboration with retailers and agencies to ensure seamless consumer experiences from discovery to purchase.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Andean Media Chief at Unilever

February 1, 2023 - December 1, 2025

Led budget, negotiation & partnership management for +$10M USD in media budgets, negotiating with media vendors, agencies, and global partners (e.g., Google, TikTok, Meta) to ensure operational excellence and maximized ROI. Drove e-commerce and conversion strategy by aligning performance media with e-commerce objectives and retailer partnerships. Continuously analyzed campaign data to optimize conversion rates and RoAS across digital storefronts. Developed and executed full-funnel influencer marketing strategies, coordinating influencers, media and creative agencies, and establishing KPI and attribution models. Managed integrated social media and media planning projects, delivering best-in-class campaigns on time. Scaled regional best practices across Andean markets to maximize media performance and digital sales, guided by robust test-and-learn agendas and data-driven insights (Brand Lifts, MMMs).

Andean Media Chief Beauty & Wellbeing at Unilever

February 1, 2023 - December 1, 2025

Led Unilever's commerce and digital growth strategy for the Andean region, collaborating with partners such as Google, Meta, and TikTok; managed media and retail agency relationships and steered digital shelf excellence. Analyzed data to optimize campaigns and oversaw a substantial budget, aligning media investment with eCommerce performance and shopper insights to drive sell-out.

Account Manager at Proximity BBDO

October 1, 2021 - February 1, 2023

Directed the strategic integration of multi-agency plans (PR, Media, BTL) for a global consumer portfolio, leading 360-degree campaigns and project management to meet KPI targets and drive brand conversion. Collaborated with cross-functional teams and analyzed performance indicators, contributing to award-winning work.

Brand Manager at Lowe SPP3 Mass

September 1, 2020 - October 1, 2021

Led creative teams, developed and executed strategic digital campaigns, conducted consumer research to uncover insights, supported paid media activation, and performed performance reviews to optimize outcomes.

Account Executive & Project Manager at DDB

September 1, 2019 - April 1, 2020

Bridged global strategy with LATAM execution, coordinating large-scale product launches and digital site maintenance; ensured timely delivery and high-quality output while driving creative work that earned recognition at major awards.

Account Executive at Franca Agency

October 1, 2018 - July 1, 2019

Managed internal communications and HR-related communications for pharmaceutical clients; developed and executed comprehensive marketing campaigns, including content management, media plans, and social media reporting to optimize performance.

Strategic Planner Intern at DDB

June 1, 2017 - December 1, 2017

Supported strategic planning through research and data analysis, contributing to consumer insights, market trends, campaign briefs, and strategic recommendations; monitored campaign performance.