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I am a strategic marketing and business development professional with 8+ years of experience driving growth for global law and accounting firms. I specialize in client acquisition strategy, CRM-driven lead generation, and high-impact thought leadership. I have a proven track record of scaling engagement by 45% and increasing cross-selling opportunities by 25% through integrated digital campaigns and executive-level event programming. I am bilingual and excel at aligning marketing initiatives with firm-wide revenue goals.…I am a strategic marketing and business development professional with 8+ years of experience driving growth for global law and accounting firms. I specialize in client acquisition strategy, CRM-driven lead generation, and high-impact thought leadership. I have a proven track record of scaling engagement by 45% and increasing cross-selling opportunities by 25% through integrated digital campaigns and executive-level event programming. I am bilingual and excel at aligning marketing initiatives with firm-wide revenue goals.

Stacy Zhang

Brand Strategist, Marketing Strategist, Content Creator, +2

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I am a strategic marketing and business development professional with 8+ years of experience driving growth for global law and accounting firms. I specialize in client acquisition strategy, CRM-driven lead generation, and high-impact thought leadership. I have a proven track record of scaling engagement by 45% and increasing cross-selling opportunities by 25% through integrated digital campaigns and executive-level event programming. I am bilingual and excel at aligning marketing initiatives with firm-wide revenue goals.…I am a strategic marketing and business development professional with 8+ years of experience driving growth for global law and accounting firms. I specialize in client acquisition strategy, CRM-driven lead generation, and high-impact thought leadership. I have a proven track record of scaling engagement by 45% and increasing cross-selling opportunities by 25% through integrated digital campaigns and executive-level event programming. I am bilingual and excel at aligning marketing initiatives with firm-wide revenue goals.

Available to hire

I am a strategic marketing and business development professional with 8+ years of experience driving growth for global law and accounting firms. I specialize in client acquisition strategy, CRM-driven lead generation, and high-impact thought leadership.

I have a proven track record of scaling engagement by 45% and increasing cross-selling opportunities by 25% through integrated digital campaigns and executive-level event programming. I am bilingual and excel at aligning marketing initiatives with firm-wide revenue goals.

Skills

Experience Level

Expert

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Expert

Intermediate

Work Experience

Marketing Specialist at Alexander Khan & Co

August 1, 2023 - Present

Engineered a client-focused content strategy that achieved a 28% open rate on newsletters, contributing to a 10% YoY increase in client retention. Optimized firm-wide LinkedIn and SEO presence, driving an 18% improvement in inbound search visibility and a 25% surge in local engagement. Conceptualized and delivered high-impact tax clinics and seminars (50+ attendees) with standardized follow-up workflows achieving 95% client satisfaction. Partnered with advisors to mine data insights, reducing project turnaround time by 20% through workflow automation.

Marketing Manager (Global Strategy) at Llinks Law Offices

July 1, 2020 - May 1, 2023

Directed marketing and brand strategy across 5 international offices, aligning multi-million dollar thought leadership initiatives with core business development priorities. Orchestrated a $200K digital transformation campaign, modernizing the firm’s global brand and increasing social engagement by 45%. Led a firm-wide CRM transformation with 100% adoption, introducing lead scoring and automation that drove a 25% increase in cross-selling opportunities. Scaled a global webinar program (70+ events, 4,500+ attendees), resulting in a 15% increase in qualified client inquiries for key service lines.

Marketing Specialist at Mannheimer Swartling

April 1, 2017 - May 1, 2020

Coordinated international business development efforts and high-profile events (200+ attendees) for government and global business leaders. Collaborated with international Chambers of Commerce to strengthen brand visibility and industry relationships across Europe, Asia, and North America.