María Florencia Guevara

→ Creative leadership: Served as Lead Designer and brand guardian, present in cross-team meetings, responsible for maintaining visual consistency across every campaign from brief to final output. → Visual systems: Designed identity systems for legislative sessions and parliamentary committees, now used as the institutional standard across social media and broadcast. → Campaign design: Conceived and executed campaigns across digital, print, and broadcast, ensuring brand consistency and cultural relevance at national scale. → Storytelling and motion: Collaborated with the video team from concept through delivery, defining the visual language for motion graphics, audiovisual productions, and the Chamber's television channel. → Scale: Delivered 400+ assets in 2024 supporting 71,541 web views and 51,073 active users, reaching 40M+ citizens across platforms. → Team leadership: Mentored junior designers and restructured production workflows, achieving 30% efficiency gains.

Culture, Museum & Federal Extension → Cultural campaigns: Editorial and promotional design for Buenos Aires International Book Fair and La Noche de los Museos (1.2M+ attendees each). → Identity building: Developed a coherent institutional visual language across print, digital, and environmental formats over 6 years. → Collaboration: Worked alongside curators, writers, and audiovisual teams on integrated, cross-disciplinary campaigns.