Designer with 8+ years building brand identity systems, visual languages, and campaigns with real cultural weight. Led design at Argentina's National Congress, taking on strategy, systems, and creative direction at a national scale. I work where brand, editorial, and motion meet, with a clear point of view from brief to final output.

María Florencia Guevara

Designer with 8+ years building brand identity systems, visual languages, and campaigns with real cultural weight. Led design at Argentina's National Congress, taking on strategy, systems, and creative direction at a national scale. I work where brand, editorial, and motion meet, with a clear point of view from brief to final output.

Available to hire

Designer with 8+ years building brand identity systems, visual languages, and campaigns with real cultural weight. Led design at Argentina’s National Congress, taking on strategy, systems, and creative direction at a national scale.

I work where brand, editorial, and motion meet, with a clear point of view from brief to final output.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Senior Graphic Designer at Diputados Argentina
July 1, 2024 - Present
→ Creative leadership: Served as Lead Designer and brand guardian, present in cross-team meetings, responsible for maintaining visual consistency across every campaign from brief to final output. → Visual systems: Designed identity systems for legislative sessions and parliamentary committees, now used as the institutional standard across social media and broadcast. → Campaign design: Conceived and executed campaigns across digital, print, and broadcast, ensuring brand consistency and cultural relevance at national scale. → Storytelling and motion: Collaborated with the video team from concept through delivery, defining the visual language for motion graphics, audiovisual productions, and the Chamber's television channel. → Scale: Delivered 400+ assets in 2024 supporting 71,541 web views and 51,073 active users, reaching 40M+ citizens across platforms. → Team leadership: Mentored junior designers and restructured production workflows, achieving 30% efficiency gains.
Graphic Designer at Diputados Argentina
April 20, 2026 - Present
Graphic Designer at Diputados Argentina
January 1, 2018 - June 30, 2024
Culture, Museum & Federal Extension → Cultural campaigns: Editorial and promotional design for Buenos Aires International Book Fair and La Noche de los Museos (1.2M+ attendees each). → Identity building: Developed a coherent institutional visual language across print, digital, and environmental formats over 6 years. → Collaboration: Worked alongside curators, writers, and audiovisual teams on integrated, cross-disciplinary campaigns.

Education

Bachelor’s Degree in Visual Communication Design at Universidad Nacional de Lanús
July 1, 2024 - April 17, 2026
Bachelor's Degree in Visual Communication Design at Universidad Nacional de Lanús
January 1, 2018 - June 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Media & Entertainment, Education, Non-Profit Organization, Other