Ada Handke

Managed end-to-end digital operations for automotive and e-commerce clients, aligning customer experience with business KPIs; led 10+ digital projects including product launches, SEO revamps and UX optimizations; orchestrated cross-functional teams to ensure launch readiness and on-time delivery; implemented data-driven CX enhancements reducing funnel steps and increasing lead completion rate; delivered digital activations and UGC campaigns with tight deadlines; established SOPs and Confluence-based workflows to streamline processes.

AEM Operations & Product Data: managed end-to-end content deployment for global vehicle launches; oversaw integration of complex product data (Master Data / PIM), coordinating mapping of engine specifications and technical variants for accurate end-user configuration. High-impact campaign delivery: launched multiple strategic landing pages with strong CTR; data-driven optimization led to improved engagement. Performance CRO: leveraged Adobe Analytics to monitor user journeys and drive test-drive bookings; streamlined lead-gen forms and UX flows to improve lead quality. Hands-on operational excellence: collaborated cross-functionally with SEO and creative agencies; defined SOPs and Jira backlog prioritization.

Agency-side Project Lead in the MarTech & CX dept: led platform strategy for a global automotive client and aligned technical delivery with business KPIs. Web project leadership: end-to-end delivery of 10+ digital projects (product launches, SEO revamps, UX optimizations) with cross-functional teams. Data-driven CX enhancements: shortened the car-config journey, driving a 15% relative increase in Lead Completion Rate (Adobe Analytics & Hotjar). Digital activations & UGC campaigns: delivered a custom contest platform for a major anniversary campaign within a 3-week deadline, ensuring 100% uptime during traffic peaks. Hands-on operational excellence: SPOC for SEO/creative agencies; authored SOPs (Confluence) and prioritized backlogs in Jira.