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I'm Hye-Ri Kim, AI Creative Director with 5 years of experience in advertising and brand campaigns, specializing in generative AI-driven visual storytelling. I design high-impact mood films, key visuals, and performance creatives by integrating AI tools across the full production pipeline. I've led IMC campaigns, global brand collaborations, and performance-oriented content optimization, raising creative efficiency through AI-based workflows. I oversee cross-functional teams and ensure consistent visual systems from ideation to production, delivering brand stories across film, digital, OOH, retail, and experiential touchpoints.…I'm Hye-Ri Kim, AI Creative Director with 5 years of experience in advertising and brand campaigns, specializing in generative AI-driven visual storytelling. I design high-impact mood films, key visuals, and performance creatives by integrating AI tools across the full production pipeline. I've led IMC campaigns, global brand collaborations, and performance-oriented content optimization, raising creative efficiency through AI-based workflows. I oversee cross-functional teams and ensure consistent visual systems from ideation to production, delivering brand stories across film, digital, OOH, retail, and experiential touchpoints.

Hye-Ri KIM

Creative Director, Art Director, Designer, +2

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I'm Hye-Ri Kim, AI Creative Director with 5 years of experience in advertising and brand campaigns, specializing in generative AI-driven visual storytelling. I design high-impact mood films, key visuals, and performance creatives by integrating AI tools across the full production pipeline. I've led IMC campaigns, global brand collaborations, and performance-oriented content optimization, raising creative efficiency through AI-based workflows. I oversee cross-functional teams and ensure consistent visual systems from ideation to production, delivering brand stories across film, digital, OOH, retail, and experiential touchpoints.…I'm Hye-Ri Kim, AI Creative Director with 5 years of experience in advertising and brand campaigns, specializing in generative AI-driven visual storytelling. I design high-impact mood films, key visuals, and performance creatives by integrating AI tools across the full production pipeline. I've led IMC campaigns, global brand collaborations, and performance-oriented content optimization, raising creative efficiency through AI-based workflows. I oversee cross-functional teams and ensure consistent visual systems from ideation to production, delivering brand stories across film, digital, OOH, retail, and experiential touchpoints.

Available to hire

I’m Hye-Ri Kim, AI Creative Director with 5 years of experience in advertising and brand campaigns, specializing in generative AI-driven visual storytelling. I design high-impact mood films, key visuals, and performance creatives by integrating AI tools across the full production pipeline.

I’ve led IMC campaigns, global brand collaborations, and performance-oriented content optimization, raising creative efficiency through AI-based workflows. I oversee cross-functional teams and ensure consistent visual systems from ideation to production, delivering brand stories across film, digital, OOH, retail, and experiential touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Kling

Intermediate

3D Design

Intermediate

Language

Korean

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Art Director, AI Creative Lead at MONF Advertising CO. LTD.

October 1, 2020 - August 31, 2025

Acted as a creative lead for AI-driven visual storytelling and campaign development across multiple global and local brands. Led end-to-end creative development for brand and campaign projects, from concept ideation to final execution across film, digital, print, OOH, retail, and experiential touchpoints. Developed strategic visual concepts aligned with brand identity, commercial objectives and cultural relevance. Supervised art direction, visual systems, and quality control, ensuring a consistent style across all deliverables. Presented creative concepts and visual strategies to senior stakeholders and clients. Architected AI-driven creative strategies and workflows across campaign development from concept ideation to production execution. Established new AI-based visual prototyping and content development processes to accelerate creative iteration and optimize production efficiency. Spearheaded the adoption of generative AI tools as a core creative methodology, not merely a productio

Intern | Art Director | Creative Team at FERTILERAIN CO. LTD.

April 1, 2020 - June 30, 2020

Contributed to concept ideation and visual development for campaign proposals and competitive pitches. Supported the graphic design and art production processes for presentation and print materials. Assisted in copy refinement, storyboards, and concept documentation for internal creative projects. Performed visual and video reference research to support creative direction and storytelling.

Intern | Art Director | Creative Team at HSAD CO. LTD.

January 1, 2020 - February 29, 2020

Participated in global digital campaign pitch development to support concept ideation and proposal execution. Assisted with key visual design and graphic development tasks for creative proposals and campaign materials. Conducted industry and creative trend research, including analysis of global advertising trends and award-winning case studies. Provided support for creative teams through visual reference analysis and concept documentation.