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I am a Creative Content Specialist with a background in photography, video production, and marketing support. I help brands tell visual stories through photography, retouching, and video, guided by brand goals and data-informed strategies. I edit with Photoshop and AI-based tools to deliver high-impact visuals aligned with campaigns. I lead full-cycle shoots for product visuals on social media and ads, digitize operations with systems like AutoCount, analyze platform insights to boost engagement, and collaborate cross-functionally to integrate content into marketing campaigns.…I am a Creative Content Specialist with a background in photography, video production, and marketing support. I help brands tell visual stories through photography, retouching, and video, guided by brand goals and data-informed strategies. I edit with Photoshop and AI-based tools to deliver high-impact visuals aligned with campaigns. I lead full-cycle shoots for product visuals on social media and ads, digitize operations with systems like AutoCount, analyze platform insights to boost engagement, and collaborate cross-functionally to integrate content into marketing campaigns.

Loo Sook Sin (ShuXin)

Photographer, Content Creator, Video Editor, +2

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I am a Creative Content Specialist with a background in photography, video production, and marketing support. I help brands tell visual stories through photography, retouching, and video, guided by brand goals and data-informed strategies. I edit with Photoshop and AI-based tools to deliver high-impact visuals aligned with campaigns. I lead full-cycle shoots for product visuals on social media and ads, digitize operations with systems like AutoCount, analyze platform insights to boost engagement, and collaborate cross-functionally to integrate content into marketing campaigns.…I am a Creative Content Specialist with a background in photography, video production, and marketing support. I help brands tell visual stories through photography, retouching, and video, guided by brand goals and data-informed strategies. I edit with Photoshop and AI-based tools to deliver high-impact visuals aligned with campaigns. I lead full-cycle shoots for product visuals on social media and ads, digitize operations with systems like AutoCount, analyze platform insights to boost engagement, and collaborate cross-functionally to integrate content into marketing campaigns.

Available to hire

I am a Creative Content Specialist with a background in photography, video production, and marketing support. I help brands tell visual stories through photography, retouching, and video, guided by brand goals and data-informed strategies.

I edit with Photoshop and AI-based tools to deliver high-impact visuals aligned with campaigns. I lead full-cycle shoots for product visuals on social media and ads, digitize operations with systems like AutoCount, analyze platform insights to boost engagement, and collaborate cross-functionally to integrate content into marketing campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Malay

Advanced

Work Experience

Administrative Executive at New Guan Hong Trading Pte. Ltd.

April 1, 2025 - Present

Managed finance and admin operations, including issuing up to 180 system-generated invoices daily via SAP, coordinating on-site service with technicians, handling new customer account openings/closures and deposits, and maintaining service records and HR-related attendance and leave data in Excel and Word.

Photo Retouching & Content Creator at RedNote (Remote Freelancer)

December 1, 2023 - Present

Delivered high-quality photo retouching and visual content for portraits, weddings, and product photography using Adobe Photoshop and Lightroom. Created tutorials, before-and-after edits, and branding insights for RedNote, while developing content strategies and visuals for small businesses. Managed end-to-end client projects with >90% customer satisfaction and strong retention; leveraged analytics to grow monthly project volume and used AI tools (Luminar Neo, Dreamina, Imagen AI) to enhance image quality.

Photographer & Creative Marketing Executive at Top’s Studio

August 1, 2022 - October 1, 2024

Led end-to-end photography production across portraits, commercial, and family shoots; managed full client lifecycle from consultation to delivery, ensuring brand-aligned outputs. Developed digital marketing strategies across Instagram, Facebook, and WhatsApp, initiated BTS content framework, and contributed to seasonal campaigns that boosted bookings. Collaborated with partners to increase brand exposure and optimized pricing strategies; implemented cross-functional workflows to improve service delivery.

Marketing & Creative Intern → Photography Assistant at Top’s Studio

July 1, 2020 - July 1, 2022

Supported photography workflow and post-production, assisted with client consultations, quotes, shoot coordination, and print production; contributed to pricing strategies and cross-functional collaboration with accounting, makeup artists, and photographers to streamline operations. Helped launch BTS storytelling formats and drove early-stage campaigns for brand growth.