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I’m a marketing leader with 15+ years transforming marketing teams into growth engines for startups and Fortune 100 companies across B2B, B2C, healthcare, wellness, and technology. I excel in full-funnel demand generation, brand messaging, content strategy, GTM planning, budgeting, and customer journey design. I combine strategic vision with hands-on execution to build teams, systems, and campaigns that deliver revenue and measurable market impact. I thrive on cross-functional collaboration, data-driven decision making, and delivering ROI through integrated and omnichannel campaigns. I’m passionate about partnering with sales, product, and executive teams to align marketing with business objectives and drive sustainable growth.…I’m a marketing leader with 15+ years transforming marketing teams into growth engines for startups and Fortune 100 companies across B2B, B2C, healthcare, wellness, and technology. I excel in full-funnel demand generation, brand messaging, content strategy, GTM planning, budgeting, and customer journey design. I combine strategic vision with hands-on execution to build teams, systems, and campaigns that deliver revenue and measurable market impact. I thrive on cross-functional collaboration, data-driven decision making, and delivering ROI through integrated and omnichannel campaigns. I’m passionate about partnering with sales, product, and executive teams to align marketing with business objectives and drive sustainable growth.

Dee Henderson

Marketing Consultant, Marketing Strategist, Marketer, +1

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I’m a marketing leader with 15+ years transforming marketing teams into growth engines for startups and Fortune 100 companies across B2B, B2C, healthcare, wellness, and technology. I excel in full-funnel demand generation, brand messaging, content strategy, GTM planning, budgeting, and customer journey design. I combine strategic vision with hands-on execution to build teams, systems, and campaigns that deliver revenue and measurable market impact. I thrive on cross-functional collaboration, data-driven decision making, and delivering ROI through integrated and omnichannel campaigns. I’m passionate about partnering with sales, product, and executive teams to align marketing with business objectives and drive sustainable growth.…I’m a marketing leader with 15+ years transforming marketing teams into growth engines for startups and Fortune 100 companies across B2B, B2C, healthcare, wellness, and technology. I excel in full-funnel demand generation, brand messaging, content strategy, GTM planning, budgeting, and customer journey design. I combine strategic vision with hands-on execution to build teams, systems, and campaigns that deliver revenue and measurable market impact. I thrive on cross-functional collaboration, data-driven decision making, and delivering ROI through integrated and omnichannel campaigns. I’m passionate about partnering with sales, product, and executive teams to align marketing with business objectives and drive sustainable growth.

Available to hire

I’m a marketing leader with 15+ years transforming marketing teams into growth engines for startups and Fortune 100 companies across B2B, B2C, healthcare, wellness, and technology. I excel in full-funnel demand generation, brand messaging, content strategy, GTM planning, budgeting, and customer journey design. I combine strategic vision with hands-on execution to build teams, systems, and campaigns that deliver revenue and measurable market impact.

I thrive on cross-functional collaboration, data-driven decision making, and delivering ROI through integrated and omnichannel campaigns. I’m passionate about partnering with sales, product, and executive teams to align marketing with business objectives and drive sustainable growth.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Work Experience

Medical Devices Lead at A&D Medical

October 1, 2023 - Present

Lead strategic marketing initiatives for consumer medical products, driving omnichannel demand across digital and offline channels. Spearhead YouTube growth, GTM strategies, and channel expansion with cross-functional alignment to sales and product objectives.

Senior Marketing Manager at Align Technology

August 1, 2021 - December 1, 2022

Executed strategic marketing initiatives for 65+ DSO networks across 1,000+ locations, delivering 10% YoY growth in lead generation. Developed a GTM strategy for Align’s largest account, generating $4M in revenue and a 9:1 ROAS; created location-specific channel analyses and sales enablement assets.

Customer Acquisition & Partnership Marketing at Straumann Group

November 1, 2019 - August 1, 2021

Led ABM-based GTM plan to target high-value customers for ClearCorrect and digital platforms; grew Telehealth SaaS platform sales by 20% through roadmaps, vertical segmentation, and sales training. Secured 1,400 SQLs and $2M in recurring revenue with a new SaaS partner; managed Shopify content for 1,000+ products.

Director of Marketing (Interim) at Strive Dental Management

January 1, 2019 - October 1, 2019

Led a 10-person marketing team in a high-growth DSO, overseeing brand strategy, budget, customer acquisition and retention. Implemented CRM, online appointment scheduling, and an interactive patient portal resulting in a 25% increase in new customer acquisition; established ROI analytics and campaign optimization.

Director of Product Marketing at MTW Spas

April 1, 2014 - December 1, 2018

Led 45-person team across 25 locations, overseeing product sourcing, vendor negotiations, and digital marketing to drive brand presence and conversions. Executed digital demand generation generating a $2M sales pipeline and contributing to $4M in revenue growth; improved conversion by 25% via SEM/SEO and upsell strategies.

Director of Account Services at Performance Based Marketing

January 1, 2007 - April 1, 2014

Led a 7-person team across Health & Wellness, Retail, B2B, and DTC accounts, managing $4M+ in media spend and delivering PPC, SEO, and loyalty campaigns for multiple brands including Life Alert and Dish Network.