Dee Henderson
I’m a marketing leader with 15+ years transforming marketing teams into growth engines for startups and Fortune 100 companies across B2B, B2C, healthcare, wellness, and technology.
About
I’m a marketing leader with 15+ years transforming marketing teams into growth engines for startups and Fortune 100 companies across B2B, B2C, healthcare, wellness, and technology. I excel in full-funnel demand generation, brand messaging, content strategy, GTM planning, budgeting, and customer journey design. I combine strategic vision with hands-on execution to build teams, systems, and campaigns that deliver revenue and measurable market impact.
I thrive on cross-functional collaboration, data-driven decision making, and delivering ROI through integrated and omnichannel campaigns. I’m passionate about partnering with sales, product, and executive teams to align marketing with business objectives and drive sustainable growth.
- 18 years' experience
- Joined April 2026
Industry experience
- Healthcare
- Retail
- Professional Services
- Media & Entertainment
- Software & Internet
Work experience· 6 roles
Lead strategic marketing initiatives for consumer medical products, driving omnichannel demand across digital and offline channels. Spearhead YouTube growth, GTM strategies, and channel expansion with cross-functional alignment to sales and product objectives.
Executed strategic marketing initiatives for 65+ DSO networks across 1,000+ locations, delivering 10% YoY growth in lead generation. Developed a GTM strategy for Align’s largest account, generating $4M in revenue and a 9:1 ROAS; created location-specific channel analyses and sales enablement assets.
Led ABM-based GTM plan to target high-value customers for ClearCorrect and digital platforms; grew Telehealth SaaS platform sales by 20% through roadmaps, vertical segmentation, and sales training. Secured 1,400 SQLs and $2M in recurring revenue with a new SaaS partner; managed Shopify content for 1,000+ products.
Education
Certifications and awards
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