Li Yixuan

Planned and coordinated live music events by developing performance themes and curating lineups; liaised with bands and venues to organize scheduling and logistics, ensuring seven performances ran smoothly. Produced editorial and digital content by coordinating interviews with bands and industry professionals, creating 30+ articles, videos, and podcast episodes with 5,000+ engagements; led the project 'She Rocks', featuring interviews with women in the music industry and producing a related podcast series.

Developed press releases and project briefs for the pre-event stage, integrating regional and social trends with key project features to generate media angles; prepared 15+ proposals and briefing documents published across major media platforms including Xinhua News Agency and China Daily. Coordinated media reception and interview arrangements for the Bubbling & Boiling Music & Arts Festival, hosting 30+ media representatives on site and resolving real-time coordination issues. Supported the recruitment process for the Bubbling Program management trainee initiative by organizing assessment-day logistics and on-site schedules.

On-site social media monitoring during live events, responding to emerging topics and coordinating with the team to address unexpected issues and maintain stable public communication. Independently planned and produced social media content for 10+ promotional campaigns, including the 2023 Jinan Wheat Field Music Festival, developing content across the full campaign cycle—from lineup announcements and ticket launches to post-event recaps—and writing tailored artist profiles; content generated 20M+ reads and contributed to 10,000+ new followers. Coordinated internal project workflows by managing 200+ approval and documentation processes within the OA system, facilitating cross-team communication and supporting timely project delivery.