Hi, I'm Natalia Djedjo, a results-driven Digital Marketing Specialist with 3+ years of experience in paid media, social media, and affiliate marketing. I specialize in optimizing campaigns on TikTok Ads and other platforms to drive conversions, lower acquisition costs, and improve ROI. I combine a strong analytical mindset with clear client communication and problem-solving skills to deliver measurable results. I'm comfortable collaborating with internal teams, delivering data-driven insights, and building scalable campaigns with a focus on performance KPIs like CPA, CTR, and ROAS. I enjoy turning complex data into actionable strategies and guiding stakeholders from concept to execution while maintaining excellent client satisfaction.

Natalia Djedjo

Hi, I'm Natalia Djedjo, a results-driven Digital Marketing Specialist with 3+ years of experience in paid media, social media, and affiliate marketing. I specialize in optimizing campaigns on TikTok Ads and other platforms to drive conversions, lower acquisition costs, and improve ROI. I combine a strong analytical mindset with clear client communication and problem-solving skills to deliver measurable results. I'm comfortable collaborating with internal teams, delivering data-driven insights, and building scalable campaigns with a focus on performance KPIs like CPA, CTR, and ROAS. I enjoy turning complex data into actionable strategies and guiding stakeholders from concept to execution while maintaining excellent client satisfaction.

Available to hire

Hi, I’m Natalia Djedjo, a results-driven Digital Marketing Specialist with 3+ years of experience in paid media, social media, and affiliate marketing. I specialize in optimizing campaigns on TikTok Ads and other platforms to drive conversions, lower acquisition costs, and improve ROI. I combine a strong analytical mindset with clear client communication and problem-solving skills to deliver measurable results.

I’m comfortable collaborating with internal teams, delivering data-driven insights, and building scalable campaigns with a focus on performance KPIs like CPA, CTR, and ROAS. I enjoy turning complex data into actionable strategies and guiding stakeholders from concept to execution while maintaining excellent client satisfaction.

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Language

Work Experience

Paid Ads Advisor at ByteDance – TikTok Ads
August 1, 2025 - Present
Supported advertisers in improving campaign performance across KPIs (CPM, CPA, CTR, ROAS); analyzed campaign data to identify performance issues and provide actionable recommendations.
Affiliate Manager at TheyBox
June 1, 2024 - March 1, 2025
Managed and optimized affiliate partnerships to drive traffic and conversions; analyzed partner performance and identified growth opportunities.
Paid Ads Advisor, Vendor Partner at Meta | Facebook Marketing Expert
October 1, 2022 - February 1, 2024
Developed and executed A/B tests resulting in a 15% improvement in CR; conducted regular performance reviews with clients to analyze KPIs.

Education

Associate Degree in Digital Marketing at Polytechnic Institute of Lusophone
February 10, 2020 - July 2, 2022

Qualifications

Associate Degree in Digital Marketing
February 10, 2020 - July 2, 2022

Industry Experience

Media & Entertainment, Software & Internet, Professional Services