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Hi, I’m Baoyi Yuan. I build and optimize creator programs, campaigns, and content ecosystems on digital platforms. Based in Beijing, I’ve developed hands-on experience coordinating cross-functional teams, managing top creators, and driving measurable growth for social media and entertainment campaigns. I love turning clever ideas into scalable programs, whether it’s activating partners, shaping product-driven campaigns, or analyzing data to improve reach and engagement. I’m excited to bring my collaborative mindset and results-driven approach to new opportunities.…Hi, I’m Baoyi Yuan. I build and optimize creator programs, campaigns, and content ecosystems on digital platforms. Based in Beijing, I’ve developed hands-on experience coordinating cross-functional teams, managing top creators, and driving measurable growth for social media and entertainment campaigns. I love turning clever ideas into scalable programs, whether it’s activating partners, shaping product-driven campaigns, or analyzing data to improve reach and engagement. I’m excited to bring my collaborative mindset and results-driven approach to new opportunities.

Baoyi Yuan

Content Producer, Social Media Manager, Marketing Strategist, +2

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Hi, I’m Baoyi Yuan. I build and optimize creator programs, campaigns, and content ecosystems on digital platforms. Based in Beijing, I’ve developed hands-on experience coordinating cross-functional teams, managing top creators, and driving measurable growth for social media and entertainment campaigns. I love turning clever ideas into scalable programs, whether it’s activating partners, shaping product-driven campaigns, or analyzing data to improve reach and engagement. I’m excited to bring my collaborative mindset and results-driven approach to new opportunities.…Hi, I’m Baoyi Yuan. I build and optimize creator programs, campaigns, and content ecosystems on digital platforms. Based in Beijing, I’ve developed hands-on experience coordinating cross-functional teams, managing top creators, and driving measurable growth for social media and entertainment campaigns. I love turning clever ideas into scalable programs, whether it’s activating partners, shaping product-driven campaigns, or analyzing data to improve reach and engagement. I’m excited to bring my collaborative mindset and results-driven approach to new opportunities.

Available to hire

Hi, I’m Baoyi Yuan. I build and optimize creator programs, campaigns, and content ecosystems on digital platforms. Based in Beijing, I’ve developed hands-on experience coordinating cross-functional teams, managing top creators, and driving measurable growth for social media and entertainment campaigns.

I love turning clever ideas into scalable programs, whether it’s activating partners, shaping product-driven campaigns, or analyzing data to improve reach and engagement. I’m excited to bring my collaborative mindset and results-driven approach to new opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Intermediate

Work Experience

Project Lead - Weibo Spring Festival Gala Awards at Weibo

January 1, 2026 - February 1, 2026

Led interactive product design and game mechanics for a platform-wide S-level Spring Festival campaign. Coordinated cross-functional teams and managed invitations for celebrities, KOLs, and IP partners. Monitored campaign metrics and adjusted in real time to counter UV decline, driving 20B+ topic reads and 72% YoY growth in product UV and 4.13M UV / 68.28M PV via innovative mechanisms.

Operations Executive (Entertainment Department) at Sina Weibo

April 1, 2025 - Present

Beijing-based role overseeing creator operations and business development. Activated top-tier creators to drive content production and engagement, managed relationships with 100 top creators and facilitated 5 commercial collaborations. Independently handled 30+ client post-purchase partnerships with cumulative RMB 10M+ ad spend. Led 4S-level campaigns integrating AI-powered product innovations and coordinating celebrity, industry, and commercial resources to maximize reach, achieving 100M+ user participation and 70%+ UV growth. Built an AI-driven celebrity endorsement intelligence agent using Claude to identify 10+ qualified leads per month, with 2 successful conversions to date.

Campaign Lead - Rednote Homemaker IP Campaign at Rednote

May 1, 2024 - November 1, 2024

Driven by global lifestyle trends, established an IP as a lifestyle trendsetter by cultivating benchmark creators and scaling high-potential content models. Partnered with KOLs to amplify proven paradigms and developed personalized IP strategies to enhance creator commercial value, resulting in 80,000+ user content pieces, 79% high CTR, and 47% high CES content. Cultivated 10 benchmark authors and 100 emerging creators.

Lifestyle Content Operations Intern (Full-time) at Rednote

May 1, 2024 - December 1, 2024

Researched global lifestyle content trends and refined quality content definitions, contributing to a sustainable content ecosystem. Managed communities of 1,000+ creators with tailored incentive mechanisms, improving engagement. Analyzed feed ad performance and optimized content allocation strategies. Led 7 creator engagement campaigns, delivering 20%+ growth in community video production and improved content quality.

Marketing Intern at Bosera Asset Management

February 1, 2024 - April 1, 2024

Primary liaison for international partners, coordinating cross-border initiatives with global institutions (e.g., Bloomberg). Managed end-to-end client communications and generated 1,000+ WeChat blog views and 200+ follower growth; executed 5 CRM events to boost customer engagement.