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Hi, I’m Baoyi Yuan. I build and optimize creator programs, campaigns, and content ecosystems on digital platforms. Based in Beijing, I’ve developed hands-on experience coordinating cross-functional teams, managing top creators, and driving measurable growth for social media and entertainment campaigns. I love turning clever ideas into scalable programs, whether it’s activating partners, shaping product-driven campaigns, or analyzing data to improve reach and engagement. I’m excited to bring my collaborative mindset and results-driven approach to new opportunities.…Hi, I’m Baoyi Yuan. I build and optimize creator programs, campaigns, and content ecosystems on digital platforms. Based in Beijing, I’ve developed hands-on experience coordinating cross-functional teams, managing top creators, and driving measurable growth for social media and entertainment campaigns. I love turning clever ideas into scalable programs, whether it’s activating partners, shaping product-driven campaigns, or analyzing data to improve reach and engagement. I’m excited to bring my collaborative mindset and results-driven approach to new opportunities.

Baoyi Yuan

Content Producer, Social Media Manager, Marketing Strategist, +2

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Hi, I’m Baoyi Yuan. I build and optimize creator programs, campaigns, and content ecosystems on digital platforms. Based in Beijing, I’ve developed hands-on experience coordinating cross-functional teams, managing top creators, and driving measurable growth for social media and entertainment campaigns. I love turning clever ideas into scalable programs, whether it’s activating partners, shaping product-driven campaigns, or analyzing data to improve reach and engagement. I’m excited to bring my collaborative mindset and results-driven approach to new opportunities.…Hi, I’m Baoyi Yuan. I build and optimize creator programs, campaigns, and content ecosystems on digital platforms. Based in Beijing, I’ve developed hands-on experience coordinating cross-functional teams, managing top creators, and driving measurable growth for social media and entertainment campaigns. I love turning clever ideas into scalable programs, whether it’s activating partners, shaping product-driven campaigns, or analyzing data to improve reach and engagement. I’m excited to bring my collaborative mindset and results-driven approach to new opportunities.

Available to hire

Hi, I’m Baoyi Yuan. I build and optimize creator programs, campaigns, and content ecosystems on digital platforms. Based in Beijing, I’ve developed hands-on experience coordinating cross-functional teams, managing top creators, and driving measurable growth for social media and entertainment campaigns.

I love turning clever ideas into scalable programs, whether it’s activating partners, shaping product-driven campaigns, or analyzing data to improve reach and engagement. I’m excited to bring my collaborative mindset and results-driven approach to new opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Intermediate

Work Experience

Operations Executive (Entertainment Department) at Sina Weibo

April 1, 2025 - Present

Beijing-based role overseeing creator operations and business development. Activated top-tier creators to drive content production and engagement, managed relationships with 100 top creators and facilitated 5 commercial collaborations. Independently handled 30+ client post-purchase partnerships with cumulative RMB 10M+ ad spend. Led 4S-level campaigns integrating AI-powered product innovations and coordinating celebrity, industry, and commercial resources to maximize reach, achieving 100M+ user participation and 70%+ UV growth. Built an AI-driven celebrity endorsement intelligence agent using Claude to identify 10+ qualified leads per month, with 2 successful conversions to date.

Lifestyle Content Operations Intern (Full-time) at Rednote

May 1, 2024 - December 1, 2024

Researched global lifestyle content trends and refined quality content definitions, contributing to a sustainable content ecosystem. Managed communities of 1,000+ creators with tailored incentive mechanisms, improving engagement. Analyzed feed ad performance and optimized content allocation strategies. Led 7 creator engagement campaigns, delivering 20%+ growth in community video production and improved content quality.

Marketing Intern at Bosera Asset Management

February 1, 2024 - April 1, 2024

Primary liaison for international partners, coordinating cross-border initiatives with global institutions (e.g., Bloomberg). Managed end-to-end client communications and generated 1,000+ WeChat blog views and 200+ follower growth; executed 5 CRM events to boost customer engagement.

Project Lead - Weibo Spring Festival Gala Awards at Weibo

January 1, 2026 - February 1, 2026

Led interactive product design and game mechanics for a platform-wide S-level Spring Festival campaign. Coordinated cross-functional teams and managed invitations for celebrities, KOLs, and IP partners. Monitored campaign metrics and adjusted in real time to counter UV decline, driving 20B+ topic reads and 72% YoY growth in product UV and 4.13M UV / 68.28M PV via innovative mechanisms.

Campaign Lead - Rednote Homemaker IP Campaign at Rednote

May 1, 2024 - November 1, 2024

Driven by global lifestyle trends, established an IP as a lifestyle trendsetter by cultivating benchmark creators and scaling high-potential content models. Partnered with KOLs to amplify proven paradigms and developed personalized IP strategies to enhance creator commercial value, resulting in 80,000+ user content pieces, 79% high CTR, and 47% high CES content. Cultivated 10 benchmark authors and 100 emerging creators.