Kinza Arshad
I am Kinza Arshad, a results-driven Key Accounts Director with 9 years of experience shaping brand strategy and leading integrated marketing campaigns across FMCG and corporate sectors.
About
I am Kinza Arshad, a results-driven Key Accounts Director with 9 years of experience shaping brand strategy and leading integrated marketing campaigns across FMCG and corporate sectors. I excel at translating client briefs into actionable strategies, guiding diverse teams of up to 20 professionals, and delivering multi-market campaigns in Oman, Dubai, and Qatar. I specialize in client retention, brand launches, influencer management, and data-driven ROI analysis. I am comfortable managing budgets of OMR 40K–50K, driving growth, and building long-term partnerships. I’m open to relocation (UK, Australia, Canada, GCC) to expand brand footprints.
- 13 years' experience
- Joined April 2026
Skills· 3
Languages
- EnglishFluent
- UrduFluent
Industry experience
- Consumer Goods
- Professional Services
- Retail
- Media & Entertainment
- Other
Work experience
Lead end-to-end management of key client accounts, translating briefs into integrated marketing strategies and guiding cross-functional teams (3–20 members) from concept development to execution. Manage campaign budgets of OMR 40K–50K, present proposals to senior stakeholders, supervise on-ground campaign execution, and oversee influencer marketing with ROI analysis.
Managed multiple client accounts across FMCG and corporate portfolios; developed campaign strategies and proposals; coordinated with creative, operations, and production teams; supported trade marketing initiatives and retail activations; tracked performance and produced post-campaign reports.
Supported campaign planning, coordination, and execution; assisted with content posting, community management, and basic digital boosting; coordinated with vendors and internal teams for activations; supported reporting and documentation.
Education
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