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I'm Phillip Kukawinski, a results-driven Brand Manager, Program Director, and social media content creator with 15+ years shaping multi-platform content strategies for alt-radio. I specialize in turning data into campaigns that grow audiences, drive engagement, and boost market share. I pride myself on building collaborative teams and streamlining the content pipeline to deliver consistent, measurable results. From developing integrated campaigns across social, email, and on-air promotions to expanding digital footprints for top markets, I’ve led brand strategies that resonate with local communities and attract national advertisers. I’m passionate about storytelling, community outreach, and using analytics to refine messaging and maximize impact.…I'm Phillip Kukawinski, a results-driven Brand Manager, Program Director, and social media content creator with 15+ years shaping multi-platform content strategies for alt-radio. I specialize in turning data into campaigns that grow audiences, drive engagement, and boost market share. I pride myself on building collaborative teams and streamlining the content pipeline to deliver consistent, measurable results. From developing integrated campaigns across social, email, and on-air promotions to expanding digital footprints for top markets, I’ve led brand strategies that resonate with local communities and attract national advertisers. I’m passionate about storytelling, community outreach, and using analytics to refine messaging and maximize impact.

Phillip Kukawinski

Brand Designer, Brand Strategist, Content Creator, +4

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I'm Phillip Kukawinski, a results-driven Brand Manager, Program Director, and social media content creator with 15+ years shaping multi-platform content strategies for alt-radio. I specialize in turning data into campaigns that grow audiences, drive engagement, and boost market share. I pride myself on building collaborative teams and streamlining the content pipeline to deliver consistent, measurable results. From developing integrated campaigns across social, email, and on-air promotions to expanding digital footprints for top markets, I’ve led brand strategies that resonate with local communities and attract national advertisers. I’m passionate about storytelling, community outreach, and using analytics to refine messaging and maximize impact.…I'm Phillip Kukawinski, a results-driven Brand Manager, Program Director, and social media content creator with 15+ years shaping multi-platform content strategies for alt-radio. I specialize in turning data into campaigns that grow audiences, drive engagement, and boost market share. I pride myself on building collaborative teams and streamlining the content pipeline to deliver consistent, measurable results. From developing integrated campaigns across social, email, and on-air promotions to expanding digital footprints for top markets, I’ve led brand strategies that resonate with local communities and attract national advertisers. I’m passionate about storytelling, community outreach, and using analytics to refine messaging and maximize impact.

Available to hire

I’m Phillip Kukawinski, a results-driven Brand Manager, Program Director, and social media content creator with 15+ years shaping multi-platform content strategies for alt-radio. I specialize in turning data into campaigns that grow audiences, drive engagement, and boost market share. I pride myself on building collaborative teams and streamlining the content pipeline to deliver consistent, measurable results.

From developing integrated campaigns across social, email, and on-air promotions to expanding digital footprints for top markets, I’ve led brand strategies that resonate with local communities and attract national advertisers. I’m passionate about storytelling, community outreach, and using analytics to refine messaging and maximize impact.

Skills

Branding

Copywriting

Canva

Experience Level

Branding

Expert

Copywriting

Expert

Canva

Expert

Language

English

Fluent

Work Experience

Brand, Content, and Programming Director at Connoisseur Media

March 1, 2019 - April 1, 2026

Led brand, content, and communications strategy for a regional radio station, managing digital campaigns across social media, email, and web. Developed weekly content calendars, executed promotional campaigns tied to on-air programming and local events; grew social media engagement by 35% and website traffic by 20% YoY. Led development and execution of a multi-channel content strategy across Instagram, Facebook, and web; used Meta Business Suite and Google Analytics to track performance and optimize content; increased Instagram reach by 570% and Facebook engagement by 253%. Drove 5% MoM digital audience growth in 2025, contributing to a Top 10 market ranking and “Most Improved Station” recognition. Managed and developed Marketing Coordinator, providing guidance on content planning, campaign execution, and audience engagement best practices.

Brand, Content, and Programming Director at Times Shamrock Communications

May 1, 2017 - February 1, 2019

Directed brand identity and marketing strategy for ALT 92.1 WFUZ, overseeing integrated campaigns across broadcast, digital, and social platforms. Designed audience-first strategies, increasing market share 70% and achieving nine quarters of growth. Earned ‘Radio Station of the Year’ at the Steamtown Music Awards in 2017 and 2018. Championed community engagement events and outreach, repositioning as a local lifestyle brand. Curated content calendars aligning programming and messaging with advertiser goals; led development of marketing collateral and event promotion plans.

Assistant Programming Director at Bell Media Inc.

June 1, 2009 - March 1, 2017

Rose from programming intern to Assistant Program Director, overseeing scheduling, community engagement, and content creation for CIMX 89X, a major-market heritage station in the Detroit metro area (top 10 in country). Collaborated to curate fresh content, contributing to consistent audience growth. Launched promotions that improved listener engagement and ratings performance.