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Hi, I'm Phillip Kukawinski, a results-driven Brand and Marketing Communications Manager with 15+ years guiding multi-platform content strategy, audience development, and integrated campaigns. I thrive on turning data into creative, differentiated brand experiences that grow market share, digital audiences, and engagement. I am experienced at owning brand voice, managing content calendars, and leading cross-channel campaigns while building high-performing teams. I pride myself on delivering more with less and consistently outperforming competitors through an audience-first approach, thoughtful storytelling, and collaborative leadership.…Hi, I'm Phillip Kukawinski, a results-driven Brand and Marketing Communications Manager with 15+ years guiding multi-platform content strategy, audience development, and integrated campaigns. I thrive on turning data into creative, differentiated brand experiences that grow market share, digital audiences, and engagement. I am experienced at owning brand voice, managing content calendars, and leading cross-channel campaigns while building high-performing teams. I pride myself on delivering more with less and consistently outperforming competitors through an audience-first approach, thoughtful storytelling, and collaborative leadership.

Phillip Kukawinski

Brand Designer, Brand Strategist, Content Creator, +6

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Hi, I'm Phillip Kukawinski, a results-driven Brand and Marketing Communications Manager with 15+ years guiding multi-platform content strategy, audience development, and integrated campaigns. I thrive on turning data into creative, differentiated brand experiences that grow market share, digital audiences, and engagement. I am experienced at owning brand voice, managing content calendars, and leading cross-channel campaigns while building high-performing teams. I pride myself on delivering more with less and consistently outperforming competitors through an audience-first approach, thoughtful storytelling, and collaborative leadership.…Hi, I'm Phillip Kukawinski, a results-driven Brand and Marketing Communications Manager with 15+ years guiding multi-platform content strategy, audience development, and integrated campaigns. I thrive on turning data into creative, differentiated brand experiences that grow market share, digital audiences, and engagement. I am experienced at owning brand voice, managing content calendars, and leading cross-channel campaigns while building high-performing teams. I pride myself on delivering more with less and consistently outperforming competitors through an audience-first approach, thoughtful storytelling, and collaborative leadership.

Available to hire

Hi, I’m Phillip Kukawinski, a results-driven Brand and Marketing Communications Manager with 15+ years guiding multi-platform content strategy, audience development, and integrated campaigns. I thrive on turning data into creative, differentiated brand experiences that grow market share, digital audiences, and engagement.

I am experienced at owning brand voice, managing content calendars, and leading cross-channel campaigns while building high-performing teams. I pride myself on delivering more with less and consistently outperforming competitors through an audience-first approach, thoughtful storytelling, and collaborative leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Final Cut Pro X

Intermediate

Language

English

Fluent

Work Experience

Brand, Content, and Programming Director at Connoisseur Media

March 1, 2019 - April 1, 2026

Led brand, content, and communications strategy for a regional radio station, managing digital campaigns across social media, email, and web. Developed weekly content calendars, executed promotional campaigns tied to on-air programming and local events; grew social media engagement by 35% and website traffic by 20% YoY. Led development and execution of a multi-channel content strategy across Instagram, Facebook, and web; used Meta Business Suite and Google Analytics to track performance and optimize content; increased Instagram reach by 570% and Facebook engagement by 253%. Drove 5% MoM digital audience growth in 2025, contributing to a Top 10 market ranking and “Most Improved Station” recognition. Managed and developed Marketing Coordinator, providing guidance on content planning, campaign execution, and audience engagement best practices.

Brand, Content, and Programming Director at Times Shamrock Communications

May 1, 2017 - February 1, 2019

Directed brand identity and marketing strategy for ALT 92.1 WFUZ, overseeing integrated campaigns across broadcast, digital, and social platforms. Designed audience-first strategies, increasing market share 70% and achieving nine quarters of growth. Earned ‘Radio Station of the Year’ at the Steamtown Music Awards in 2017 and 2018. Championed community engagement events and outreach, repositioning as a local lifestyle brand. Curated content calendars aligning programming and messaging with advertiser goals; led development of marketing collateral and event promotion plans.

Assistant Programming Director at Bell Media Inc.

June 1, 2009 - March 1, 2017

Rose from programming intern to Assistant Program Director, overseeing scheduling, community engagement, and content creation for CIMX 89X, a major-market heritage station in the Detroit metro area (top 10 in country). Collaborated to curate fresh content, contributing to consistent audience growth. Launched promotions that improved listener engagement and ratings performance.

Head of Brand, Content & Marketing at Connoisseur Media

March 1, 2019 - April 1, 2026

Owned end-to-end brand, content, and communications strategy across social media, email, web, broadcast promotions, and live events for a regional consumer brand. Grew digital campaign user base by +1,790% over 7 years through integrated, data-informed marketing campaigns and audience development initiatives. Increased Instagram reach by 570% and Facebook engagement by 253% through platform-native content strategy and Meta Business Suite optimization. Outperformed all competing brands in the Louisville market cluster across web views (+280%), active users (+15%), event counts (+415%), and engagement rate (+9%). Grew audience share +367% (primary demographic) and +160% (broad demographic) over 3 years while competitors declined -44% and -30% year over year. Increased brand loyalty from 40% to 91% in 2 years through a strategic audience-first content and brand positioning shift. Built and managed weekly content calendars and executed integrated marketing campaigns tied to programming, li

Head of Brand, Content & Marketing at Times Shamrock Communications

May 1, 2017 - February 1, 2019

Led brand identity and marketing strategy across broadcast, digital, and social platforms for a consumer lifestyle brand. Increased market share by 70% and delivered nine consecutive quarters of audience growth through an audience-first brand and content strategy. Positioned the brand as a community-driven lifestyle identity through targeted events, outreach initiatives, and local partnerships. Earned “Station of the Year” recognition at the Steamtown Music Awards (2017, 2018).

Assistant Marketing & Content Director at Bell Media Inc.

June 1, 2009 - March 1, 2017

Advanced from intern to Assistant Director supporting brand and marketing strategy for a major-market heritage brand in a top 10 market. Supported brand strategy, content scheduling, and promotional campaigns, contributing to consistent audience growth. Developed and executed digital promotions and community engagement initiatives that improved audience interaction and loyalty.