Available to hire
Hi, I’m Amira Sarhan, a Social Media Manager based in Riyadh with 6+ years of experience driving data-driven campaigns, content creation, and brand growth across health care, tech, and government sectors. I excel at turning insights into action and delivering impactful digital experiences that align with business goals.
I thrive in cross-functional collaboration, optimizing paid media (Meta and Google Ads), and building compelling narratives for diverse audiences. I love translating complex data into clear, actionable strategies that boost engagement and ROI, while keeping a friendly, collaborative approach with teammates and stakeholders.
Experience Level
Expert
Expert
Expert
Expert
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Expert
Language
Arabic
Fluent
English
Fluent
Work Experience
Digital Marketing Team Lead at Fastlo Logistics
August 1, 2025 - PresentLed a digital marketing team of 4, overseeing strategy, execution, and performance across all channels; collaborated closely with Sales and Operations to align marketing efforts with business goals; planned and executed high-performing paid advertising campaigns (Meta & Google Ads) with monthly budgets > SAR 500,000; increased overall sales by 30% through data-driven strategies; improved ROAS by 3%; defined and monitored KPIs, delivering actionable insights for continuous growth.
Social Media Manager at Creative Formula
August 1, 2024 - August 1, 2025Designed and implemented comprehensive social media strategies to enhance brand awareness and engagement; led 15+ social media campaigns with an average reach increase of 40%; analyzed KPIs to optimize content and ROI; produced data-driven reports for stakeholders; stayed ahead of digital marketing trends and integrated innovative solutions into strategies; increased TikTok engagement by 25% and followers by 12% in 6 months via AB testing.
Marketing Executive at Al-Jazera Falcon (project-based)
October 1, 2023 - December 1, 2023Strategized and executed marketing initiatives for high-profile projects; managed campaigns across multiple channels; cultivated partnerships with media outlets and stakeholders to amplify project visibility; delivered comprehensive campaign performance reports and outcomes.
Social Media Specialist at Al-Razi Pharmacy
August 1, 2022 - August 1, 2024Wrote 50+ SEO-optimized product descriptions, boosting organic product page views by 35%; produced health and wellness content aligned with SEO best practices; increased Instagram engagement by 15% in 6 months; collaborated with healthcare professionals to ensure content accuracy and compliance; monitored analytics to enhance campaign performance.
Content Creator at iSchool
December 1, 2022 - July 1, 2023Developed and executed a content strategy aligned with organizational goals; produced high-quality content across blogs, videos, and infographics; increased LinkedIn engagement by 60% within 3 months; analyzed performance metrics to refine strategies and improve results.
Social Media Specialist at Magnata Creative Agency
April 1, 2021 - September 1, 2022Developed tailored social media strategies to meet client objectives; collaborated with influencers to enhance brand reach and visibility; analyzed campaign performance metrics to drive continuous improvement; managed online reputation by proactively addressing feedback and concerns; managed 8+ brand accounts across platforms with approximately 20% MoM growth.
Social Media Specialist at Elingenium Agency
August 1, 2020 - April 1, 2021Crafted and managed engaging social media content for diverse platforms; increased average post reach by 18% within 4 months by optimizing content format and posting timing; fostered community engagement by responding to comments and messages; ensured alignment with brand voice and audience expectations; managed 5+ multi-platform accounts achieving consistent growth.
Marketing Executive at Al-Jazeera Falcon (project based)
October 1, 2023 - December 1, 2023Strategized and executed marketing initiatives for high-profile projects. Managed marketing campaigns across multiple channels, ensuring alignment with brand goals. Cultivated partnerships with media outlets and stakeholders to amplify project visibility. Delivered comprehensive reports on campaign performance and outcomes.
Social Media Specialist at Magenta Creative Agency
April 1, 2021 - September 1, 2022Developed tailored social media strategies to meet client objectives. Collaborated with influencers to enhance brand reach and visibility. Analyzed campaign performance metrics to drive continuous improvement. Managed online reputation by proactively addressing feedback and concerns. Managed 8+ brand accounts simultaneously across platforms, achieving consistent 20% MoM growth.
Education
Bachelor's in Business Administration at Mansoura University, Egypt
January 1, 2016 - January 1, 2020Bachelor's in Business Administration at Mansoura University, Egypt
January 1, 2016 - January 1, 2020Qualifications
SEO 2025
January 1, 2025 - April 19, 2026Beginner SEO – Semrush
January 11, 2030 - April 19, 2026Advanced Digital Marketing – Udacity
January 11, 2030 - April 19, 2026Google Ads – Learn 'n Digital
January 11, 2030 - April 19, 2026Content Marketing – HubSpot Academy
January 11, 2030 - April 19, 2026Social Media Marketing – ITI
January 11, 2030 - April 19, 2026Second Place - Enactus Mile Stone competition (city level)
January 11, 2030 - April 19, 2026Industry Experience
Healthcare, Media & Entertainment, Education, Government, Professional Services, Software & Internet, Retail
Experience Level
Expert
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Expert
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Expert
Expert
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Expert
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