Amira Sarhan
I’m Amira Sarhan, a digital marketing and performance marketing manager based in Riyadh, with 6+ years of experience turning data into growth.
About
I’m Amira Sarhan, a digital marketing and performance marketing manager based in Riyadh, with 6+ years of experience turning data into growth. I specialize in paid media, marketing analytics, and campaign optimization across platforms like Meta, TikTok, and Snapchat, with a strong focus on measurable KPIs such as ROAS, sales growth, and conversion performance.
I enjoy building KPI dashboards and reporting that help leadership make faster, smarter decisions, and I also lead and mentor teams to improve execution quality. From A/B testing content to refining targeting and reporting structures, I consistently work toward better ROI, stronger brand engagement, and sustainable growth—while using tools like Google Analytics, Power BI, SQL (basic), and robust marketing platforms to keep performance on track.
- 6 years' experience
- Joined April 2026
Skills· 27
Languages
- ArabicFluent
- EnglishFluent
- PortugueseBeginner
- GermanBeginner
Industry experience
- Healthcare
- Media & Entertainment
- Education
- Government
- Professional Services
- Software & Internet
- Retail
- Financial Services
- Other
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Work experience· 12 roles
Led a digital marketing team of 4, overseeing strategy, execution, and performance across all channels; collaborated closely with Sales and Operations to align marketing efforts with business goals; planned and executed high-performing paid advertising campaigns (Meta & Google Ads) with monthly budgets > SAR 500,000; increased overall sales by 30% through data-driven strategies; improved ROAS by 3%; defined and monitored KPIs, delivering actionable insights for continuous growth.
Designed and implemented comprehensive social media strategies to enhance brand awareness and engagement; led 15+ social media campaigns with an average reach increase of 40%; analyzed KPIs to optimize content and ROI; produced data-driven reports for stakeholders; stayed ahead of digital marketing trends and integrated innovative solutions into strategies; increased TikTok engagement by 25% and followers by 12% in 6 months via AB testing.
Executed multi-channel marketing campaigns and supported performance reporting. Coordinated with stakeholders to ensure campaign delivery and alignment on outcomes.
Education
Certifications and awards· 29
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