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I’m a marketing leader with 5+ years of experience across B2B and B2C SaaS, including eCommerce, HealthTech, and MarTech. My core strengths are retention strategy, customer lifecycle management, and eCRM—building segmentation models, RFM frameworks, and lifecycle playbooks from scratch. I’ve led multi-market initiatives across the Middle East, Europe, North America, and Asia, aligning Product, Sales, Growth, and C-level stakeholders to activation, retention, and reactivation goals, translating behavioral data into measurable improvements in activation, engagement, and reactivation. I move fast, operate with structure, and thrive managing multiple priorities in international environments. I enjoy turning insights from behavioral data into actionable plans, coordinating cross-functional teams, and delivering compelling narratives and assets that support growth across products and regions.…I’m a marketing leader with 5+ years of experience across B2B and B2C SaaS, including eCommerce, HealthTech, and MarTech. My core strengths are retention strategy, customer lifecycle management, and eCRM—building segmentation models, RFM frameworks, and lifecycle playbooks from scratch. I’ve led multi-market initiatives across the Middle East, Europe, North America, and Asia, aligning Product, Sales, Growth, and C-level stakeholders to activation, retention, and reactivation goals, translating behavioral data into measurable improvements in activation, engagement, and reactivation. I move fast, operate with structure, and thrive managing multiple priorities in international environments. I enjoy turning insights from behavioral data into actionable plans, coordinating cross-functional teams, and delivering compelling narratives and assets that support growth across products and regions.

Neda Nourzadeh

Marketer, Product Marketer, Marketing Strategist, +7

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I’m a marketing leader with 5+ years of experience across B2B and B2C SaaS, including eCommerce, HealthTech, and MarTech. My core strengths are retention strategy, customer lifecycle management, and eCRM—building segmentation models, RFM frameworks, and lifecycle playbooks from scratch. I’ve led multi-market initiatives across the Middle East, Europe, North America, and Asia, aligning Product, Sales, Growth, and C-level stakeholders to activation, retention, and reactivation goals, translating behavioral data into measurable improvements in activation, engagement, and reactivation. I move fast, operate with structure, and thrive managing multiple priorities in international environments. I enjoy turning insights from behavioral data into actionable plans, coordinating cross-functional teams, and delivering compelling narratives and assets that support growth across products and regions.…I’m a marketing leader with 5+ years of experience across B2B and B2C SaaS, including eCommerce, HealthTech, and MarTech. My core strengths are retention strategy, customer lifecycle management, and eCRM—building segmentation models, RFM frameworks, and lifecycle playbooks from scratch. I’ve led multi-market initiatives across the Middle East, Europe, North America, and Asia, aligning Product, Sales, Growth, and C-level stakeholders to activation, retention, and reactivation goals, translating behavioral data into measurable improvements in activation, engagement, and reactivation. I move fast, operate with structure, and thrive managing multiple priorities in international environments. I enjoy turning insights from behavioral data into actionable plans, coordinating cross-functional teams, and delivering compelling narratives and assets that support growth across products and regions.

Available to hire

I’m a marketing leader with 5+ years of experience across B2B and B2C SaaS, including eCommerce, HealthTech, and MarTech. My core strengths are retention strategy, customer lifecycle management, and eCRM—building segmentation models, RFM frameworks, and lifecycle playbooks from scratch. I’ve led multi-market initiatives across the Middle East, Europe, North America, and Asia, aligning Product, Sales, Growth, and C-level stakeholders to activation, retention, and reactivation goals, translating behavioral data into measurable improvements in activation, engagement, and reactivation.

I move fast, operate with structure, and thrive managing multiple priorities in international environments. I enjoy turning insights from behavioral data into actionable plans, coordinating cross-functional teams, and delivering compelling narratives and assets that support growth across products and regions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Persian

Fluent

Turkish

Advanced

English

Advanced

Azerbaijani

Advanced

Work Experience

Head of Product Retention Marketing at Mocko.ai

December 1, 2025 - Present

Own end-to-end retention strategy for a globally distributed user base, designing lifecycle framework, executing eCRM campaigns (in-app messaging, email flows), and building segmentation models to improve activation and reduce churn. Derive retention insights from Mixpanel to inform product priorities and roadmap input. Design and run PLG retention playbooks and align Product, Growth, and Sales on activation goals and launch timelines. Manage product communications across the lifecycle and strategize paid acquisition and influencer partnerships.

Head of Marketing at TapsiDoctor

May 1, 2025 - January 1, 2026

Owned both acquisition and retention for two product lines (Drug Delivery, TeleConsultation). Built a retention framework from scratch including data collection, segmentation, RFM scoring, and targeted messaging, resulting in a 3% increase in retention within 1 month. Defined product positioning and messaging; conducted local and global market and competitive research; designed gamified acquisition and activation campaigns generating 110K+ leads per week at $0.04 CPL; oversaw digital ad operations and partner campaigns; launched ad inventory on products to vendors and manufacturers.

Senior Product Marketing Manager at Smartech — Digikala eCommerce Group

August 1, 2024 - July 1, 2025

Owned GTM strategy for inTrack (marketing automation platform) from pre-launch through post-launch optimization; defined launch narrative, timing, assets, and cross-functional coordination. Built deep expertise in marketing automation and eCRM: segmentation, lifecycle campaigns, behavioral triggers, and journey mapping for eCommerce merchants. Defined product positioning for B2B marketers; led educational and activation events; managed content program; taught Marketing Automation Bootcamp; generated 5 SQLs via event marketing in collaboration with Sales; led a team of 6 and managed annual marketing budget.

Marketing Project Manager at Growtality Group

August 1, 2023 - August 1, 2024

Led marketing strategy and multi-channel campaign execution for international clients across Dubai, Abu Dhabi, Turkey, Cyprus, Sweden, and Iran, adapting strategy to local culture and competition. Managed cross-functional teams (SEO, paid ads, performance, design, content) and delivered end-to-end campaigns online and offline. Transformed performance data into lifecycle and retention recommendations for executive stakeholders.

Digital Marketing Supervisor at Foodex Iran

March 1, 2022 - April 1, 2024

Led eCRM and lifecycle campaigns for a B2B eCommerce platform; built segmentation models and tailored messaging across acquisition, activation, and retention stages. Ran multi-channel campaigns and conducted audience research to inform segmentation. Represented the company at industry exhibitions, managed booth operations and lead follow-up, resulting in 15 new platform customers and $25K in new revenue.

Content Creator & Performance Analyst at Roomvu

August 1, 2022 - September 1, 2023

Served North American market; analyzed content performance data (Metabase) to optimize engagement and conversion; developed English content strategy and produced video content; trained team on brand voice and quality standards.