I am an operations leader turned digital marketer with over five years of experience managing high-revenue F&B environments. My journey began in Dubai, where I developed a strong understanding of customer engagement strategies and digital tools. Now, I apply that commercial instinct to social media strategy and data-driven campaign management. I believe that marketing decisions should be grounded in real business operations, not just theoretical concepts.

Desmond Nche

I am an operations leader turned digital marketer with over five years of experience managing high-revenue F&B environments. My journey began in Dubai, where I developed a strong understanding of customer engagement strategies and digital tools. Now, I apply that commercial instinct to social media strategy and data-driven campaign management. I believe that marketing decisions should be grounded in real business operations, not just theoretical concepts.

Available to hire

I am an operations leader turned digital marketer with over five years of experience managing high-revenue F&B environments. My journey began in Dubai, where I developed a strong understanding of customer engagement strategies and digital tools. Now, I apply that commercial instinct to social media strategy and data-driven campaign management. I believe that marketing decisions should be grounded in real business operations, not just theoretical concepts.

See more

Experience Level

Intermediate

Language

French
Fluent
English
Fluent

Work Experience

Operations Supervisor & Commercial Lead at Bageri Form Bakery
January 1, 2016 - Present
Generated 100K+ AED/month in corporate catering revenue. Led a team of over 20 in brand communication, premium guest experience, and digital tools adoption.

Education

Digital Marketing and Data Analytics at London Institute of Internet Marketing and Research Studies
January 1, 2026 - December 31, 2026
Bachelor in Transport & Logistics at ISTAG
January 1, 2016 - December 31, 2020

Qualifications

Digital Marketing
January 1, 2023 - April 20, 2026
Google Ads Search
January 1, 2023 - April 20, 2026
Data Analytics
January 1, 2023 - April 20, 2026
Digital Marketing & Data
January 1, 2023 - April 20, 2026
    paper Content creation

    Bageri – Social Content Campaign (Instagram)

    Objective
    Drive engagement and increase brand visibility through high-performing short-form content.

    Strategy

    • Focused on visual dopamine (rich textures, close-up dessert shots, sensory appeal)
    • Designed for scroll-stopping within first 1–2 seconds
    • Leveraged food porn psychology → contrast, layers, indulgence triggers
    • Optimized for looping behavior to increase watch time
    • Paired with a carousel post to deepen engagement and session time

    Execution

    • Shot and edited high-retention short-form video content
    • Structured visuals to emphasize product texture + satisfaction moments
    • Designed carousel to reinforce brand identity and product appeal

    Results

    • 33,000+ views in under 48 hours
    • Strong organic reach without paid amplification
    • High engagement relative to account baseline

    Key Insight

    Outperformed average post reach by 4x

    Content that triggers sensory craving + visual satisfaction loops significantly outperforms static product posts in the F&B niche.