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I’m a strategist based in Africa, with a career forged in Dubai’s vibrant luxury hospitality scene. I’ve spent four years there shaping brands that are felt as much as seen—building ecosystems, partnerships, and guest experiences that make a brand impossible to ignore. The work delivered 320M+ organic reach, 20M+ video views, 1,500+ events, and 95+ brand partnerships with names like Chanel, Dior, Mont Blanc, Prada, plus a Dubai government collaboration that launched a 20,000 sq ft innovation hub. What drives me is a simple belief: brands that make people feel something before they think something endure. I operate at the intersection of strategy, culture, and storytelling, increasingly augmented by AI tools that speed things up without losing the human touch. If you’re building something that needs both creative depth and commercial edge, let’s talk.…I’m a strategist based in Africa, with a career forged in Dubai’s vibrant luxury hospitality scene. I’ve spent four years there shaping brands that are felt as much as seen—building ecosystems, partnerships, and guest experiences that make a brand impossible to ignore. The work delivered 320M+ organic reach, 20M+ video views, 1,500+ events, and 95+ brand partnerships with names like Chanel, Dior, Mont Blanc, Prada, plus a Dubai government collaboration that launched a 20,000 sq ft innovation hub. What drives me is a simple belief: brands that make people feel something before they think something endure. I operate at the intersection of strategy, culture, and storytelling, increasingly augmented by AI tools that speed things up without losing the human touch. If you’re building something that needs both creative depth and commercial edge, let’s talk.

Praise Di Luzio

Brand Strategist, Marketing Strategist, Content Creator, +2

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I’m a strategist based in Africa, with a career forged in Dubai’s vibrant luxury hospitality scene. I’ve spent four years there shaping brands that are felt as much as seen—building ecosystems, partnerships, and guest experiences that make a brand impossible to ignore. The work delivered 320M+ organic reach, 20M+ video views, 1,500+ events, and 95+ brand partnerships with names like Chanel, Dior, Mont Blanc, Prada, plus a Dubai government collaboration that launched a 20,000 sq ft innovation hub. What drives me is a simple belief: brands that make people feel something before they think something endure. I operate at the intersection of strategy, culture, and storytelling, increasingly augmented by AI tools that speed things up without losing the human touch. If you’re building something that needs both creative depth and commercial edge, let’s talk.…I’m a strategist based in Africa, with a career forged in Dubai’s vibrant luxury hospitality scene. I’ve spent four years there shaping brands that are felt as much as seen—building ecosystems, partnerships, and guest experiences that make a brand impossible to ignore. The work delivered 320M+ organic reach, 20M+ video views, 1,500+ events, and 95+ brand partnerships with names like Chanel, Dior, Mont Blanc, Prada, plus a Dubai government collaboration that launched a 20,000 sq ft innovation hub. What drives me is a simple belief: brands that make people feel something before they think something endure. I operate at the intersection of strategy, culture, and storytelling, increasingly augmented by AI tools that speed things up without losing the human touch. If you’re building something that needs both creative depth and commercial edge, let’s talk.

Available to hire

I’m a strategist based in Africa, with a career forged in Dubai’s vibrant luxury hospitality scene. I’ve spent four years there shaping brands that are felt as much as seen—building ecosystems, partnerships, and guest experiences that make a brand impossible to ignore. The work delivered 320M+ organic reach, 20M+ video views, 1,500+ events, and 95+ brand partnerships with names like Chanel, Dior, Mont Blanc, Prada, plus a Dubai government collaboration that launched a 20,000 sq ft innovation hub.

What drives me is a simple belief: brands that make people feel something before they think something endure. I operate at the intersection of strategy, culture, and storytelling, increasingly augmented by AI tools that speed things up without losing the human touch. If you’re building something that needs both creative depth and commercial edge, let’s talk.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Work Experience

Digital Advisor, Content Creator & Brand Strategist at 25hours Hotel One Central

January 1, 2024 - September 1, 2025

As Digital Advisor, Content Creator & Brand Strategist at 25hours Hotel One Central, I architected brand and ecosystem growth across a €5B+ luxury hospitality portfolio, delivering 320M+ social reach, 20M+ video views, and 62% VIP retention growth. I led 95+ strategic partnerships with luxury brands such as Chanel, Prada, Jo Malone and Mont Blanc, and co-led a Dubai government collaboration that launched a 20,000 sq. ft. innovation hub attracting 500+ startups. I coordinated 1,500+ events across multiple outlets and crafted immersive experiences aligned with the brand. I also steered VIP guest relations and frontline service to ensure the brand felt lived-in and culturally resonant.

Operations & Brand Strategist at NOHM HOSPITALITY

January 1, 2023 - November 1, 2023

Joined a startup hospitality group at ground level to conceptualize and position Bâoli Dubai as a Michelin-recognized, five-star luxury destination at J1 Beach. Supported the integration of global brand identity with local market relevance and contributed to securing high-profile collaborations including Prada. Managed day-to-day front-of-house operations across two concepts, overseeing team performance, vendor coordination, and cost-control, while developing staff training aligned with evolving brand and service standards. Handled guest relations for Meda Tapas and Bar with a solutions-first approach that protected both experience and reputation.

Food & Beverage Associate at 25hours Hotel One Central

January 1, 2022 - January 1, 2023

Built the foundation of a hospitality career through direct guest interaction—developing sharp instincts for reading people, anticipating needs, and influencing outcomes through communication. Consistently drove revenue through thoughtful recommendations and maintained operational accuracy across high-volume service environments.