I’m Melisa Arayaseo, a results-driven SEO professional with 6+ years of experience leading global content and technical SEO strategies across regulated industries like finance, health, and e-commerce. I’ve built and scaled SEO programs, led site migrations, and implemented internationalisation and multilingual content strategies that align with business goals and drive measurable growth in traffic, engagement, and conversions. I collaborate closely with Product, UX, Copy, Compliance, and Development teams to deliver scalable, compliant SEO solutions. Fluent in English and Spanish, I thrive in cross-functional environments and enjoy turning complex challenges into actionable, impact-driven plans that support product-led growth and international expansion.

Melisa Arayaseo

I’m Melisa Arayaseo, a results-driven SEO professional with 6+ years of experience leading global content and technical SEO strategies across regulated industries like finance, health, and e-commerce. I’ve built and scaled SEO programs, led site migrations, and implemented internationalisation and multilingual content strategies that align with business goals and drive measurable growth in traffic, engagement, and conversions. I collaborate closely with Product, UX, Copy, Compliance, and Development teams to deliver scalable, compliant SEO solutions. Fluent in English and Spanish, I thrive in cross-functional environments and enjoy turning complex challenges into actionable, impact-driven plans that support product-led growth and international expansion.

Available to hire

I’m Melisa Arayaseo, a results-driven SEO professional with 6+ years of experience leading global content and technical SEO strategies across regulated industries like finance, health, and e-commerce. I’ve built and scaled SEO programs, led site migrations, and implemented internationalisation and multilingual content strategies that align with business goals and drive measurable growth in traffic, engagement, and conversions.

I collaborate closely with Product, UX, Copy, Compliance, and Development teams to deliver scalable, compliant SEO solutions. Fluent in English and Spanish, I thrive in cross-functional environments and enjoy turning complex challenges into actionable, impact-driven plans that support product-led growth and international expansion.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

SEO Manager at The AA
November 1, 2025 - Present
Lead organic content and technical SEO/GEO strategy for Insurance and Finance Services. Manage budgets and agency collaboration to develop a cohesive organic landscape for established and newly developed product offerings. Cross-collaborate with SEO leads alongside Product, Copy, Design, Paid, and Compliance teams.
Organic Performance Content Manager at Capital.com
October 1, 2023 - October 1, 2025
Led international content and technical SEO strategy during a major site migration. Managed budgets and resources to execute SEO initiatives in a highly regulated, YMYL-compliant industry. Collaborated with Product, MarTech, Copy, Compliance, UX, Design, and Engineering teams. Developed and oversaw integration of AI workflows and localisation into SEO operations for efficiency purposes. Created an IPO hub, increasing traffic by 30%. Grew the Learn section by 150% and the Spanish site by 300% in 3 months using localised strategies.
SEO Account Manager at EssenceMediacom
June 1, 2021 - September 1, 2023
Managed SEO accounts for Boots, British Gas, Hive, No7, and Liz Earle, among others. Led technical audits, on-page SEO, competitor research, and performance reporting. Supervised SEO executives, providing training and performance feedback. Aligned SEO and PPC efforts with the performance marketing team. Contributed to a 20% YoY traffic increase and 7% revenue growth across clients.
SEO Project Coordinator at Webcertain
December 1, 2019 - May 1, 2021
Managed multilingual SEO projects for Adobe, Ben & Jerry's, Marriott Hotels, and Portakabin. Delivered on-page and technical SEO, project management, and vendor coordination.
Localization Project Manager at Janus Worldwide
December 1, 2018 - November 1, 2019
Led international localisation projects for EPG Group across Europe, Asia, and Latin America.
Freelance Legal Translator (EN / ES) at Self-Employed
January 1, 2011 - January 1, 2019
Licensed by the Translator's Association of the City of Buenos Aires. Delivered translations across legal, marketing, and technology content.

Education

Legal Translator (ES / EN) at University of Buenos Aires
January 11, 2030 - January 1, 2016

Qualifications

Translator License (EN/ES) – Licensed by the Translator's Association of the City of Buenos Aires
January 11, 2030 - April 20, 2026

Industry Experience

Financial Services, Healthcare, Software & Internet, Retail, Professional Services