2014–2017: Technical SEO & Site Performance focusing on content optimization, semantic SEO, and AI search optimization (SGE). Used Lighthouse, PageSpeed Insights, and GTmetrix; built link authority; GA4 & Search Console insights; front-end skills (HTML, CSS & JavaScript); WordPress & Shopify development; site builders including Elementor, Webflow, Framer, and Shopify.

Technical SEO & Site Performance

January 1, 2017 - January 1, 2020

2017–2020: Technical SEO & Site Performance with content optimization and semantic SEO; AI search optimization; metrics and tooling (Lighthouse, PageSpeed Insights, GTmetrix); link building and digital authority; GA4 & Search Console insights; HTML/CSS/JavaScript; WordPress & Shopify development; site builders including Elementor, Webflow, Framer, Shopify.

Web Designer & SEO Expert at Prima Vista

February 1, 2019 - January 31, 2024

2019-02-01 to 2024-01-31: Web Designer & SEO Expert in Antwerp. Integrated SEO best practices into web design and content strategy; optimized sites to improve traffic, engagement, and rankings; collaborated with developers and designers; mobile-first approach to ensure usability and brand consistency.

SEO Specialist at ForexCo

October 1, 2020 - May 31, 2021

2020-10-01 to 2021-05-31: SEO Specialist in Sydney. Optimized and managed websites selling digital products; executed SEO strategies across subsidiaries; performed technical audits, on-page/off-page optimization and link-building; created and implemented content strategies; collaborated with developers and designers to enhance site performance, UX and SEO.

SEO & GEO Specialist at Strategize Digital

January 1, 2024 - Present

2024-01-01 to present: SEO & GEO Specialist in Valencia. Strategized digital discovery and optimized websites for search and AI-driven results; increased visibility across results and AI outputs; improved site speed and performance; leveraged GA4, GSC, Semrush, Moz and Screaming Frog for audits and strategy execution.

Web Designer & SEO Expert at Prime Vista

February 1, 2019 - January 31, 2024

Led web projects while collaborating with developers, designers and organic search specialists to fulfill client's needs. Integrated SEO best practices into web design and content strategy, ensuring sites exceeded KPIs in traffic and engagement. Built out websites and provided ongoing maintenance, content management and administration of each web project. Designed and prototyped across digital platforms with a mobile-first approach, enhancing usability and brand consistency.

SEO & GEO Specialist at MeWork Experience

January 1, 2024 - Present

Specialist focusing on SEO and GEO discovery. Developed digital strategy, optimized Valencia-based websites for search and AI-driven discovery, increasing visibility across results and AI answers. Improved site speed by 35%, enhancing performance, crawlability and user experience. Boosted organic traffic by 20% in 3 months through technical SEO and content structuring. Leveraged GA4, GSC, Semrush, Moz and Screaming Frog for audits, insights and strategy execution.