Hi, I’m Sarah Hydes, an Account Director / Senior Account Manager with 12+ years delivering integrated marketing campaigns in agency environments. I’ve led multi-channel programs across retail, sport, telecoms, FMCG, healthcare, and public sectors, building strong client relationships and high-performing teams. I excel at shaping strategy, driving smooth delivery on time and within budget, and growing client portfolios through proactive new business pitches. I love turning complex briefs into structured delivery and meaningful results.

Sarah Hydes

Hi, I’m Sarah Hydes, an Account Director / Senior Account Manager with 12+ years delivering integrated marketing campaigns in agency environments. I’ve led multi-channel programs across retail, sport, telecoms, FMCG, healthcare, and public sectors, building strong client relationships and high-performing teams. I excel at shaping strategy, driving smooth delivery on time and within budget, and growing client portfolios through proactive new business pitches. I love turning complex briefs into structured delivery and meaningful results.

Available to hire

Hi, I’m Sarah Hydes, an Account Director / Senior Account Manager with 12+ years delivering integrated marketing campaigns in agency environments. I’ve led multi-channel programs across retail, sport, telecoms, FMCG, healthcare, and public sectors, building strong client relationships and high-performing teams.

I excel at shaping strategy, driving smooth delivery on time and within budget, and growing client portfolios through proactive new business pitches. I love turning complex briefs into structured delivery and meaningful results.

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Language

English
Fluent

Work Experience

Senior Account Manager / Account Director at Digital Rewards Group
January 1, 2023 - December 31, 2026
Lead strategic client relationships and delivery of large-scale promotional, loyalty and rewards campaigns across retail, sport, telecoms and FMCG sectors. Built cross-functional teams, oversaw multi-channel delivery from strategy to execution, and contributed to business growth.
Senior Account Manager at Fresh Group
January 1, 2020 - December 31, 2023
Managed end-to-end integrated marketing campaigns for health care, retail and public sector clients, including national B2B and B2C campaigns. Led procurement, supplier management and client engagement; supported national community initiatives with Coop Local Engagement.
Account Executive / Manager at One Marketing
January 1, 2017 - December 31, 2018
Account Executive/Manager responsible for national experiential campaigns with planning, logistics and cross-channel delivery.
Account Manager at Shoot The Moon
January 1, 2012 - December 31, 2014
Account Manager delivering campaign work for a range of clients, overseeing delivery and client relationships.

Education

BA (Hons) International Fashion Marketing at Skipton College
January 11, 2030 - April 20, 2026
A-Levels at Craven College, Skipton
January 11, 2030 - April 20, 2026
GCSEs at Craven College, Skipton
January 11, 2030 - April 20, 2026
IPA Foundation Certificate at Institute of Practitioners in Advertising
January 11, 2030 - April 20, 2026
IPA Commercial Certificate at Institute of Practitioners in Advertising
January 11, 2030 - April 20, 2026
IPA Legal & Regulatory Certificate at Institute of Practitioners in Advertising
January 11, 2030 - April 20, 2026

Qualifications

IPA Foundation Certificate
January 11, 2030 - April 20, 2026
IPA Commercial Certificate
January 11, 2030 - April 20, 2026
IPA Legal & Regulatory Certificate
January 11, 2030 - April 20, 2026

Industry Experience

Retail, Telecommunications, Healthcare, Government, Education, Financial Services, Media & Entertainment