Available to hire
I am a digital marketing professional with over 20 years of experience driving international campaigns across the MENA region. I thrive in fast-paced environments, lead cross-functional teams, and focus on delivering measurable ROI through data-driven strategies.
I am a proactive self-starter who blends strategic thinking with hands-on execution, from site analytics and SEO to paid media and social campaigns. I enjoy turning competitive insights into action and helping organizations grow with creative, results-oriented marketing solutions.
Experience Level
Language
Arabic
Fluent
French
Intermediate
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Chief Marketing Officer (CMO) at Ocean Migration
May 1, 2024 - PresentPlanning, development and execution of international digital programs and campaigns for the MENA region, including online advertising, website strategy and design, social media, mobile, and deliverables. Managing digital campaigns, day-to-day production and leads generation, as well as campaign budgets and schedules. Owning and maintaining site analytics, metrics, and campaign reporting; in-depth knowledge of SEO and Google Ads (PPC, CPA). Presenting recommendations to the Director of Marketing and Communications; gathering competitive insights and guiding team development; assisting in requirements gathering and documentation; ensuring high-quality delivery on time and budget; providing third-level support to business users.
Chief Marketing Officer (CMO) at Smartzone / iKonnect
November 1, 2022 - May 1, 2024Led international digital marketing programs and campaigns, optimized ROI, and managed multi-channel strategy across regions; oversaw analytics, reporting, and performance metrics; guided cross-functional teams and stakeholder communications.
Digital Marketing Consultant at Objectif Lune / Upland
May 1, 2021 - May 1, 2024Drove international digital programs for Canada/US markets; measured ROI; managed site analytics, metrics and campaign reporting; applied SEO and PPC strategies; shared competitive insights and recommended marketing actions.
Digital Marketing Manager at Migrate World
July 1, 2017 - October 1, 2022Planned and executed international digital campaigns for the MENA region; leads generation; campaign budgets and schedules; analytics and ROI measurement; SEO and PPC management; performance reporting and strategic recommendations.
Digital Marketing Expert at CODE Marketing
February 1, 2017 - July 1, 2017Managed digital campaigns, day-to-day production and leads generation; ROI tracking; analytics; PPC/CPA; evaluated various software products and tools.
Senior Developer at EMKAN
May 1, 2016 - February 1, 2017Senior development role focusing on software projects and architecture.
CEO at BENEXT Agency
October 1, 2013 - March 1, 2016Chief executive overseeing strategy, operations, and growth of the agency.
CTO at EDSKULL Design
November 1, 2011 - October 1, 2013Led technology strategy, software development and project delivery.
Senior Developer at ONEO
December 1, 2010 - November 1, 2011Senior software development role.
Senior Developer at Azur Business International (ABI)
July 1, 2007 - December 1, 2010Senior development position in a multinational setting.
Junior Developer at Electronic Business (Ebiz)
July 1, 2004 - July 1, 2007Junior development role.
Junior Developer / Designer at Art Money
October 1, 2002 - June 1, 2004Junior developer and designer role.
Education
Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports at Barça Football Club – Universitas
February 1, 2025 - April 20, 2026Digital Marketing Certification at SEMrush Academy
January 1, 2021 - April 20, 2026Digital Transformation Certification at International Business Management Institute (IBMI), Berlin - Germany
January 1, 2020 - April 20, 2026Google Analytics Individual Qualification (GAIQ) at Google
January 1, 2020 - April 20, 2026Google Ads Search Certification at Google
January 1, 2020 - April 20, 2026Google Ads Apps Certification at Google
January 1, 2020 - April 20, 2026Google Digital Marketing Certification at Google
January 1, 2019 - April 20, 2026Unix/Linux Training for dedicated server at Liberty Tech
January 1, 2007 - April 20, 2026Computer Engineering Diploma at EFET (French School of Technical Education)
January 1, 2002 - April 20, 2026Baccalaureate Experimental Sciences at Hassan 2 High School
January 1, 2000 - April 20, 2026Qualifications
Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports
February 1, 2025 - April 20, 2026Digital Marketing Certification (SEMrush Academy)
January 1, 2021 - April 20, 2026Digital Transformation Certification
January 1, 2020 - April 20, 2026Google Analytics Individual Qualification (GAIQ)
January 1, 2020 - April 20, 2026Google Ads Search Certification
January 1, 2020 - April 20, 2026Google Ads Apps Certification
January 1, 2020 - April 20, 2026Google Digital Marketing Certification
January 1, 2019 - April 20, 2026Unix/Linux Training for dedicated server
January 1, 2007 - April 20, 2026Computer Engineering Diploma
January 1, 2002 - April 20, 2026Baccalaureate Experimental Sciences
January 1, 2000 - April 20, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Travel & Hospitality
Experience Level
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