Available to hire
I’m Jallal Zahri, a digital marketing and growth leader based in Dubai, blending performance marketing with deep tech and analytics know-how to turn campaigns into measurable business results. With 20+ years of professional experience and 10+ years focused on digital marketing, I specialize in customer acquisition, lead generation, and digital transformation across multi-channel journeys.
I build and optimize end-to-end marketing systems—paid media, SEO, landing pages, CRM/marketing automation, and conversion rate improvements—so teams can improve ROI, lead quality, and sales alignment. From managing Google, Meta, and LinkedIn advertising to leading UX and reporting initiatives, I focus on sustainable growth and execution excellence across MENA and international markets.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
French
Advanced
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Marketing Manager at Ocean Migration - UAE
May 1, 2024 - PresentDevelop and execute integrated digital marketing strategies aligned with business growth objectives. Manage performance marketing, SEO, social media, content, website optimization, and lead generation. Plan and optimize paid acquisition across Google, Meta, LinkedIn, and other digital channels. Monitor conversion rates, acquisition costs, lead quality, and ROI; coordinate marketing with sales and business development. Lead website/UX, landing pages, CRM, reporting, competitor analysis, and digital growth initiatives.
Chief Marketing Officer (CMO) at Ocean Migration
May 1, 2024 - PresentPlanning, development and execution of international digital programs and campaigns for the MENA region, including online advertising, website strategy and design, social media, mobile, and deliverables. Managing digital campaigns, day-to-day production and leads generation, as well as campaign budgets and schedules. Owning and maintaining site analytics, metrics, and campaign reporting; in-depth knowledge of SEO and Google Ads (PPC, CPA). Presenting recommendations to the Director of Marketing and Communications; gathering competitive insights and guiding team development; assisting in requirements gathering and documentation; ensuring high-quality delivery on time and budget; providing third-level support to business users.
Chief Marketing Officer (CMO) at Smartzone / iKonnect — UAE
November 1, 2022 - May 31, 2024Led overall digital marketing strategy, brand positioning, customer acquisition, and growth initiatives. Managed multi-channel campaigns across paid search, social, SEO, and email. Built lead generation funnels and optimized customer journeys from acquisition through conversion. Led website/UX, content, CRM, automation, analytics, and reporting, leveraging marketing technology. Partnered with sales and senior management to identify market opportunities and improve commercial performance.
Chief Marketing Officer (CMO) at Smartzone / iKonnect
November 1, 2022 - May 1, 2024Led international digital marketing programs and campaigns, optimized ROI, and managed multi-channel strategy across regions; oversaw analytics, reporting, and performance metrics; guided cross-functional teams and stakeholder communications.
Digital Marketing Consultant at Objectif Lune / Upland — Canada / USA
May 1, 2021 - May 31, 2024Provided digital marketing consulting across acquisition, lead generation, SEO, PPC, analytics, and digital transformation. Analyzed customer journeys, website performance, market trends, and conversion opportunities. Supported international teams with digital strategy, UX, content, and performance optimization.
Digital Marketing Consultant at Objectif Lune / Upland
May 1, 2021 - May 1, 2024Drove international digital programs for Canada/US markets; measured ROI; managed site analytics, metrics and campaign reporting; applied SEO and PPC strategies; shared competitive insights and recommended marketing actions.
Digital Marketing Manager at Migrate World
July 1, 2017 - October 1, 2022Planned and executed international digital campaigns for the MENA region; leads generation; campaign budgets and schedules; analytics and ROI measurement; SEO and PPC management; performance reporting and strategic recommendations.
Digital Marketing Expert at CODE Marketing — Dubai, UAE
February 1, 2017 - July 31, 2017Managed digital advertising, lead generation, SEO, Google Ads/PPC, budgets, optimization, and reporting. Analyzed website traffic, campaign performance, conversion data, and marketing technology solutions.
Digital Marketing Manager at Migrate World — UAE
February 1, 2017 - October 31, 2022Planned and executed international digital programs and campaigns across MENA and other target markets. Managed Google Ads/PPC, SEO, social media, email, websites, lead generation, budgets, schedules, and reporting. Owned analytics and performance measurement (CPA, CPC, CTR, conversion rates, traffic, lead quality, and ROI). Conducted competitor and market analysis and delivered strategic recommendations to senior management. Worked with sales and business development teams to improve lead conversion and customer journeys, and led website/UX initiatives with internal teams and external resources.
Digital Marketing Expert at CODE Marketing
February 1, 2017 - July 1, 2017Managed digital campaigns, day-to-day production and leads generation; ROI tracking; analytics; PPC/CPA; evaluated various software products and tools.
Senior Developer at EMKAN — UAE
May 1, 2016 - February 28, 2017Software development and technical delivery in a senior developer role.
Senior Developer at EMKAN
May 1, 2016 - February 1, 2017Senior development role focusing on software projects and architecture.
CEO at BENEXT Agency — Morocco
October 1, 2013 - March 31, 2016Led a digital/technology agency environment across business management, digital strategy, client management, and project delivery.
CEO at BENEXT Agency
October 1, 2013 - March 1, 2016Chief executive overseeing strategy, operations, and growth of the agency.
CTO at EDSKULL Design
November 1, 2011 - October 1, 2013Led technology strategy, software development and project delivery.
Senior Developer at ONEO
December 1, 2010 - November 1, 2011Senior software development role.
Senior Developer at Azur Business International (ABI)
July 1, 2007 - December 1, 2010Senior development position in a multinational setting.
Junior Developer at Electronic Business (Ebiz)
July 1, 2004 - July 1, 2007Junior development role.
Junior Developer / Designer at Art Money
October 1, 2002 - June 1, 2004Junior developer and designer role.
Education
Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports at Barça Football Club – Universitas
February 1, 2025 - April 20, 2026Digital Marketing Certification at SEMrush Academy
January 1, 2021 - April 20, 2026Digital Transformation Certification at International Business Management Institute (IBMI), Berlin - Germany
January 1, 2020 - April 20, 2026Google Analytics Individual Qualification (GAIQ) at Google
January 1, 2020 - April 20, 2026Google Ads Search Certification at Google
January 1, 2020 - April 20, 2026Google Ads Apps Certification at Google
January 1, 2020 - April 20, 2026Google Digital Marketing Certification at Google
January 1, 2019 - April 20, 2026Unix/Linux Training for dedicated server at Liberty Tech
January 1, 2007 - April 20, 2026Computer Engineering Diploma at EFET (French School of Technical Education)
January 1, 2002 - April 20, 2026Baccalaureate Experimental Sciences at Hassan 2 High School
January 1, 2000 - April 20, 2026Professional Diploma in Digital Marketing, Sponsorship & Communication in Sports at Barça Football Club – Universitas
January 1, 2025 - January 1, 2025Digital Marketing Certification at SEMrush Academy
January 1, 2021 - January 1, 2021Digital Transformation Certification at International Business Management Institute (IBMI), Berlin
January 1, 2020 - January 1, 2020Google Analytics Individual Qualification (GAIQ) at Google
January 1, 2020 - January 1, 2020Google Ads Search Certification at Google
January 1, 2020 - January 1, 2020Google Ads Apps Certification at Google
January 1, 2020 - January 1, 2020Digital Marketing Certification at Google
January 1, 2019 - January 1, 2019Linux / Unix & Dedicated Server Administration Training at Liberty Tech / OVH
January 1, 2007 - January 1, 2007Computer Engineering Diploma at French School of Technical Education (EFET)
January 1, 2002 - January 1, 2002Qualifications
Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports
February 1, 2025 - April 20, 2026Digital Marketing Certification (SEMrush Academy)
January 1, 2021 - April 20, 2026Digital Transformation Certification
January 1, 2020 - April 20, 2026Google Analytics Individual Qualification (GAIQ)
January 1, 2020 - April 20, 2026Google Ads Search Certification
January 1, 2020 - April 20, 2026Google Ads Apps Certification
January 1, 2020 - April 20, 2026Google Digital Marketing Certification
January 1, 2019 - April 20, 2026Unix/Linux Training for dedicated server
January 1, 2007 - April 20, 2026Computer Engineering Diploma
January 1, 2002 - April 20, 2026Baccalaureate Experimental Sciences
January 1, 2000 - April 20, 2026Professional Diploma in Digital Marketing, Sponsorship & Communication in Sports
January 1, 2025 - August 30, 2026Digital Marketing Certification
January 1, 2021 - August 30, 2026Digital Transformation Certification
January 1, 2020 - August 30, 2026Google Analytics Individual Qualification (GAIQ)
January 1, 2020 - August 30, 2026Google Ads Search Certification
January 1, 2020 - August 30, 2026Google Ads Apps Certification
January 1, 2020 - August 30, 2026Digital Marketing Certification
January 1, 2019 - August 30, 2026Linux / Unix & Dedicated Server Administration Training
January 1, 2007 - August 30, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Travel & Hospitality, Real Estate & Construction, Financial Services, Healthcare, Consumer Goods, Telecommunications, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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