I am a digital marketing professional with over 20 years of experience driving international campaigns across the MENA region. I thrive in fast-paced environments, lead cross-functional teams, and focus on delivering measurable ROI through data-driven strategies. I am a proactive self-starter who blends strategic thinking with hands-on execution, from site analytics and SEO to paid media and social campaigns. I enjoy turning competitive insights into action and helping organizations grow with creative, results-oriented marketing solutions.

J allal Zahri

I am a digital marketing professional with over 20 years of experience driving international campaigns across the MENA region. I thrive in fast-paced environments, lead cross-functional teams, and focus on delivering measurable ROI through data-driven strategies. I am a proactive self-starter who blends strategic thinking with hands-on execution, from site analytics and SEO to paid media and social campaigns. I enjoy turning competitive insights into action and helping organizations grow with creative, results-oriented marketing solutions.

Available to hire

I am a digital marketing professional with over 20 years of experience driving international campaigns across the MENA region. I thrive in fast-paced environments, lead cross-functional teams, and focus on delivering measurable ROI through data-driven strategies.

I am a proactive self-starter who blends strategic thinking with hands-on execution, from site analytics and SEO to paid media and social campaigns. I enjoy turning competitive insights into action and helping organizations grow with creative, results-oriented marketing solutions.

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Language

Arabic
Fluent
French
Intermediate
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Chief Marketing Officer (CMO) at Ocean Migration
May 1, 2024 - Present
Planning, development and execution of international digital programs and campaigns for the MENA region, including online advertising, website strategy and design, social media, mobile, and deliverables. Managing digital campaigns, day-to-day production and leads generation, as well as campaign budgets and schedules. Owning and maintaining site analytics, metrics, and campaign reporting; in-depth knowledge of SEO and Google Ads (PPC, CPA). Presenting recommendations to the Director of Marketing and Communications; gathering competitive insights and guiding team development; assisting in requirements gathering and documentation; ensuring high-quality delivery on time and budget; providing third-level support to business users.
Chief Marketing Officer (CMO) at Smartzone / iKonnect
November 1, 2022 - May 1, 2024
Led international digital marketing programs and campaigns, optimized ROI, and managed multi-channel strategy across regions; oversaw analytics, reporting, and performance metrics; guided cross-functional teams and stakeholder communications.
Digital Marketing Consultant at Objectif Lune / Upland
May 1, 2021 - May 1, 2024
Drove international digital programs for Canada/US markets; measured ROI; managed site analytics, metrics and campaign reporting; applied SEO and PPC strategies; shared competitive insights and recommended marketing actions.
Digital Marketing Manager at Migrate World
July 1, 2017 - October 1, 2022
Planned and executed international digital campaigns for the MENA region; leads generation; campaign budgets and schedules; analytics and ROI measurement; SEO and PPC management; performance reporting and strategic recommendations.
Digital Marketing Expert at CODE Marketing
February 1, 2017 - July 1, 2017
Managed digital campaigns, day-to-day production and leads generation; ROI tracking; analytics; PPC/CPA; evaluated various software products and tools.
Senior Developer at EMKAN
May 1, 2016 - February 1, 2017
Senior development role focusing on software projects and architecture.
CEO at BENEXT Agency
October 1, 2013 - March 1, 2016
Chief executive overseeing strategy, operations, and growth of the agency.
CTO at EDSKULL Design
November 1, 2011 - October 1, 2013
Led technology strategy, software development and project delivery.
Senior Developer at ONEO
December 1, 2010 - November 1, 2011
Senior software development role.
Senior Developer at Azur Business International (ABI)
July 1, 2007 - December 1, 2010
Senior development position in a multinational setting.
Junior Developer at Electronic Business (Ebiz)
July 1, 2004 - July 1, 2007
Junior development role.
Junior Developer / Designer at Art Money
October 1, 2002 - June 1, 2004
Junior developer and designer role.

Education

Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports at Barça Football Club – Universitas
February 1, 2025 - April 20, 2026
Digital Marketing Certification at SEMrush Academy
January 1, 2021 - April 20, 2026
Digital Transformation Certification at International Business Management Institute (IBMI), Berlin - Germany
January 1, 2020 - April 20, 2026
Google Analytics Individual Qualification (GAIQ) at Google
January 1, 2020 - April 20, 2026
Google Ads Search Certification at Google
January 1, 2020 - April 20, 2026
Google Ads Apps Certification at Google
January 1, 2020 - April 20, 2026
Google Digital Marketing Certification at Google
January 1, 2019 - April 20, 2026
Unix/Linux Training for dedicated server at Liberty Tech
January 1, 2007 - April 20, 2026
Computer Engineering Diploma at EFET (French School of Technical Education)
January 1, 2002 - April 20, 2026
Baccalaureate Experimental Sciences at Hassan 2 High School
January 1, 2000 - April 20, 2026

Qualifications

Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports
February 1, 2025 - April 20, 2026
Digital Marketing Certification (SEMrush Academy)
January 1, 2021 - April 20, 2026
Digital Transformation Certification
January 1, 2020 - April 20, 2026
Google Analytics Individual Qualification (GAIQ)
January 1, 2020 - April 20, 2026
Google Ads Search Certification
January 1, 2020 - April 20, 2026
Google Ads Apps Certification
January 1, 2020 - April 20, 2026
Google Digital Marketing Certification
January 1, 2019 - April 20, 2026
Unix/Linux Training for dedicated server
January 1, 2007 - April 20, 2026
Computer Engineering Diploma
January 1, 2002 - April 20, 2026
Baccalaureate Experimental Sciences
January 1, 2000 - April 20, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Travel & Hospitality