Maria Catarina B. P. de Meneses

Developed the brand identity framework, including positioning, tone of voice, and visual direction. Created a comprehensive brand strategy aligned with business growth goals. Managed and executed social media content planning and publishing. Overseen Google Business Profile, including review management and optimization. Implemented digital strategies to increase visibility and patient acquisition.

Lead and manage the marketing team, overseeing content production and strategic direction. Develop content strategies, including scripting and storytelling for digital platforms. Plan and execute brand presence at industry events and conferences. Directed the full development of a client’s congress participation, including booth design, brand experience, and audience engagement strategy. Created detailed experiential marketing elements, including personalized brand touchpoints and curated food & beverage concepts. Ensure brand consistency across all channels and initiatives.

Lead multi-platform social media and content marketing strategies for 8+ client accounts across industries including food manufacturing, beauty/personal care, real estate, apparel, and service-based businesses. Developed and executed content strategies to support brand awareness, engagement, lead generation, and business growth, reporting directly to the CEO and partnering with business owners. Created and maintained platform-specific content calendars to ensure consistent messaging and timely campaign execution. Conducted market research, audience analysis, and competitive benchmarking to identify growth opportunities and strengthen brand positioning. Analyzed KPIs (reach, engagement rate, impressions, follower growth, profile activity, and content performance) to optimize content strategy and improve marketing outcomes, and produced data-driven monthly marketing plans based on performance reporting and engagement trends.