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I’m a Social Media Manager and Brand & Marketing Lead with 12 years of hands-on experience building brand authority through content strategy, brand positioning, and multi-platform digital content creation across Canada and Brazil. I translate business goals into engaging, data-driven campaigns that support consistent revenue growth. I currently manage multi-client social media campaigns at Solara Marketing Solutions, leading content strategy and execution across Instagram, Facebook, LinkedIn, and Meta platforms. Previously, I grew organic social growth significantly for Tommy Sud’s Laundry Centre and led marketing and sales scaling for Catarina Brito Enxovais, combining social commerce, WhatsApp Business strategy, and personalized customer engagement.…I’m a Social Media Manager and Brand & Marketing Lead with 12 years of hands-on experience building brand authority through content strategy, brand positioning, and multi-platform digital content creation across Canada and Brazil. I translate business goals into engaging, data-driven campaigns that support consistent revenue growth. I currently manage multi-client social media campaigns at Solara Marketing Solutions, leading content strategy and execution across Instagram, Facebook, LinkedIn, and Meta platforms. Previously, I grew organic social growth significantly for Tommy Sud’s Laundry Centre and led marketing and sales scaling for Catarina Brito Enxovais, combining social commerce, WhatsApp Business strategy, and personalized customer engagement.

Maria Catarina B. P. de Meneses

Marketing Strategist, Brand Strategist, Content Strategist, +5

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I’m a Social Media Manager and Brand & Marketing Lead with 12 years of hands-on experience building brand authority through content strategy, brand positioning, and multi-platform digital content creation across Canada and Brazil. I translate business goals into engaging, data-driven campaigns that support consistent revenue growth. I currently manage multi-client social media campaigns at Solara Marketing Solutions, leading content strategy and execution across Instagram, Facebook, LinkedIn, and Meta platforms. Previously, I grew organic social growth significantly for Tommy Sud’s Laundry Centre and led marketing and sales scaling for Catarina Brito Enxovais, combining social commerce, WhatsApp Business strategy, and personalized customer engagement.…I’m a Social Media Manager and Brand & Marketing Lead with 12 years of hands-on experience building brand authority through content strategy, brand positioning, and multi-platform digital content creation across Canada and Brazil. I translate business goals into engaging, data-driven campaigns that support consistent revenue growth. I currently manage multi-client social media campaigns at Solara Marketing Solutions, leading content strategy and execution across Instagram, Facebook, LinkedIn, and Meta platforms. Previously, I grew organic social growth significantly for Tommy Sud’s Laundry Centre and led marketing and sales scaling for Catarina Brito Enxovais, combining social commerce, WhatsApp Business strategy, and personalized customer engagement.

Available to hire

I’m a Social Media Manager and Brand & Marketing Lead with 12 years of hands-on experience building brand authority through content strategy, brand positioning, and multi-platform digital content creation across Canada and Brazil. I translate business goals into engaging, data-driven campaigns that support consistent revenue growth.

I currently manage multi-client social media campaigns at Solara Marketing Solutions, leading content strategy and execution across Instagram, Facebook, LinkedIn, and Meta platforms. Previously, I grew organic social growth significantly for Tommy Sud’s Laundry Centre and led marketing and sales scaling for Catarina Brito Enxovais, combining social commerce, WhatsApp Business strategy, and personalized customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Marketing Consultant at Dr. Daniele Nogueira Clinic

April 1, 2026 - Present

Developed the brand identity framework, including positioning, tone of voice, and visual direction. Created a comprehensive brand strategy aligned with business growth goals. Managed and executed social media content planning and publishing. Overseen Google Business Profile, including review management and optimization. Implemented digital strategies to increase visibility and patient acquisition.

Marketing Lead at Saúde de Valor

June 1, 2025 - December 1, 2025

Lead and manage the marketing team, overseeing content production and strategic direction. Develop content strategies, including scripting and storytelling for digital platforms. Plan and execute brand presence at industry events and conferences. Directed the full development of a client’s congress participation, including booth design, brand experience, and audience engagement strategy. Created detailed experiential marketing elements, including personalized brand touchpoints and curated food & beverage concepts. Ensure brand consistency across all channels and initiatives.

Social Media Manager at Solara Marketing Solutions

February 1, 2025 - July 1, 2026

Lead multi-platform social media and content marketing strategies for 8+ client accounts across industries including food manufacturing, beauty/personal care, real estate, apparel, and service-based businesses. Developed and executed content strategies to support brand awareness, engagement, lead generation, and business growth, reporting directly to the CEO and partnering with business owners. Created and maintained platform-specific content calendars to ensure consistent messaging and timely campaign execution. Conducted market research, audience analysis, and competitive benchmarking to identify growth opportunities and strengthen brand positioning. Analyzed KPIs (reach, engagement rate, impressions, follower growth, profile activity, and content performance) to optimize content strategy and improve marketing outcomes, and produced data-driven monthly marketing plans based on performance reporting and engagement trends.

Marketing Strategist at Solara Marketing Solutions

February 1, 2025 - Present

Lead the development of marketing strategies for small businesses, focusing on brand positioning and revenue growth. Plan and execute content strategies across Instagram, LinkedIn, and Meta platforms. Manage client relationships, ensuring alignment between business goals and marketing execution. Develop storytelling-driven content to increase engagement and brand awareness. Collaborate with internal teams to deliver consistent and high-quality campaigns.

Social Media Assistant at Tommy Sud’s Laundry Centre

October 1, 2023 - January 1, 2025

Led the company’s social media efforts and created authentic, story-driven content focused on real customer experiences, behind-the-scenes operations, and day-to-day business activities. Produced and managed photo/video content covering laundry services, staff interactions, and pickup & delivery operations, contributing to increased adoption of pickup & delivery services. Shifted the digital marketing approach from promotional content to human-centered storytelling to build local community engagement and brand trust. Collaborated with leadership to align content strategy with business goals, improving brand visibility, customer engagement, and service awareness. Captured, edited, and published platform-specific content across social channels to turn everyday operations into marketing assets supporting customer acquisition and retention.

Social Media Assistant at Tommy Sud’s Laundry

October 1, 2023 - February 1, 2025

Created and scheduled content for social media platforms. Supported customer engagement and online communication. Contributed to a 200% increase in organic social media growth through consistent and strategic content posting. Helped drive a 50% increase in revenue, supporting marketing campaigns and customer acquisition efforts. Collaborated with the marketing team on campaign execution.

Marketing Manager at Catarina Brito Enxovais

June 1, 2012 - April 1, 2023

Established scalable marketing, customer engagement, and sales processes as core business practices after 14 years in the market. Grew Instagram presence to nearly 40,000 followers through organic content creation, community engagement, and strategic brand positioning without paid advertising. Increased online sales by over 300% using WhatsApp Business sales strategies, personalized customer communications, and relationship-focused marketing initiatives. Generated an average of about $10,000 CAD in monthly revenue through social media marketing, customer retention strategies, and digital sales channels. Delivered 2,500+ customized orders while maintaining high customer satisfaction and repeat business through personalized service and relationship management. Planned and executed 30+ in-store events over a 10-year period to create memorable customer experiences, increase community engagement, and strengthen the brand reputation.

Founder & Marketing Manager at Catarina Brito Enxovais

June 1, 2012 - April 1, 2023

Generated an average of $10k monthly in revenue through direct sales and digital channels. Achieved sustainable business growth over 12+ years. Delivered 2,500+ customized orders, ensuring high customer satisfaction and retention. Developed and executed digital marketing strategies (Instagram, Facebook, WhatsApp Business) to drive consistent sales growth. Increased customer acquisition through organic social media and personalized service experience. Managed full business operations, including financial planning, pricing strategy, and inventory control.